Contently

FEBRUARY 2, 2021

“The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. Your narrative needs to be fair, objective, and engaging, and leave the reader with some lasting value that will inform their future buying decisions.” Did the reader and I part ways with a transfer of information?

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. Contributed content must be well-informed, credible and supported by reliable sources. Videos , interviews or eye-catching visuals can also serve as contributed content. Be an expert.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Marketing Insider Group

MARCH 16, 2021

Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. It’s an interruptive medium and is an outbound approach to brand promotion.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

Newsletter 217

Newsletter Lead Ranking Lead Scoring Ad Building 217

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Glossy magazines becoming dull in waiting rooms as the years go by? What comes to mind?

Storytelling 59

Storytelling Thought Leadership Ideal Customer Profiles Curation 59

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? Condé Nast isn’t about to launch a magazine to help content marketers measure ROI. For instance, do bullets kill storytelling?

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts.

Marketing AI 75

Marketing AI Branding Brand Identity Content Marketing 75

Contently

OCTOBER 16, 2018

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” Janice Williams : I’m an arts and culture reporter at a magazine. I look up to media companies in terms of style, storytelling, and writing quality.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

nDash

APRIL 27, 2022

This passion for writing and recipe development has led me to be mentioned in Louisiana Cookin’ magazine and gain freelance work for a famous food brand in New Orleans, LA. I’ve had a recipe published in a national magazine (which was runner-up in a recipe creation contest) and various other cookbooks. Lauren Bocka.

Software 52

Software Ideal Customer Profiles SMB Startups 52

Contently

JUNE 19, 2019

There are also plans to publish additional resources that make the gig economy a bit easier to navigate—all of which will be informed by the group. Her work has been published in Forbes, Business Insider, The Week Magazine, Yahoo News, and more. She’s also written for business publications like Money Magazine and CNNMoney.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

Marketing Insider Group

SEPTEMBER 28, 2020

Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. Storytelling is one of the cornerstones of successful content marketing. Every article contains useful information without pushy sales messages. Microsoft “Stories”. Need more ideas and inspiration?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Integrated B2B

JULY 28, 2020

Say for example, you have written a magazine article for a global industry magazine and need someone to give it a once-over before submitting it to the editor. Storytelling magic. Most copywriters are also storytellers. Storytelling is not just for children. Need a fresh-eye? From scratch versus transcreation.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information.

Lead Ranking 40

Lead Ranking Storytelling Paid Search Agency Ads 40

Marketing Insider Group

JANUARY 2, 2020

Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. An informed, steady leadership team that has the empathy to put themselves into their employees’ shoes during the change is essential for a favorable outcome.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

nDash

JANUARY 26, 2022

Like how living as an expat in Cambodia informed my travel writing, or how managing a restaurant where I served as sommelier gave me an interesting perspective when writing about food and wine. I particularly love to focus on SEO blogs that contain actionable advice, or magazine articles that prompt reflection or encourage human connection.

SEO 52

SEO Copywriting Storytelling Domain 52

Sprout Social

DECEMBER 16, 2020

The social experience they create is informed by the work of everyone at Jeni’s. They take storytelling to a new level. Think captivating magazine ads with half a page of scene-setting. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social. It’s reminiscent of old-school advertising.

Creativity 120

Creativity Curation Communities Storytelling 120

Navigate the Channel

JULY 21, 2023

billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards. Content should be authentic, informative, and aligned with the brand’s identity and values. Video marketing can include product demonstrations, customer testimonials, behind-the-scenes footage, and creative storytelling.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

For years, journalists have been crafting stories—in newspapers, magazines, television, and the internet—that readers actually want to see. Your readers are complex and unique individuals who consume information in different ways. The why informs the how. Your job as a storyteller is to intrigue the reader.

Storytelling 133

Storytelling Thought Leadership Television marketing Internet Marketing 133

Outbrain

FEBRUARY 15, 2023

The Importance of the Tech Ecosystem in Funding Journalism Journalism has been the function of keeping the public informed of the changing world around us and the issues affecting our society for centuries. There is a growing connection between storytelling and performance. That being said, brand awareness is never going away.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

ViewPoint

MAY 23, 2013

Chasen''s five rules for B2B communication involve storytelling to define the company''s brand, thinking broadly about who might become your buyer and seeking good advice, but maintain confidence in your own expertise. Via RepCapitalMedia.com. B2B Email Marketers Focus on Targeting Content. Via MarketingProfs.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Chango takes a similar approach for our customers, because we’re proponents of pairing useful information with an enjoyable brand experience. Image via Microsoft Stories. Image via The Programmatic Mind.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Salesforce Marketing Cloud

NOVEMBER 4, 2021

Conventional wisdom may suggest that collecting and having access to massive amounts of data will yield more informed, faster decisions and ultimately better business results. This article originally appeared in Vantage Point, a Salesforce magazine. But the reality is more nuanced. Here, we debunk three data dictums. SUBSCRIBE NOW.

Correlation 98

Correlation Merchandising Opinions Training 98

ClickZ

JANUARY 21, 2021

It’s all about putting your product in the hands of customers virtually so that they can make more informed decisions. With AR technologies, you can turn your dull and boring packaging great and pass on detailed information that you can just put on the label. This information could be text or 3D animations. would work for them.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

BOP Design

FEBRUARY 24, 2020

Writers place the most important information first, then follow with the details. This works with B2B writing because a business audience is busy and often won’t read paragraphs down the page searching for information. You may pick up a print magazine and read the article from the first word to the last word. Storytellers.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Odden has gone across the globe to share his insights regarding data-informed and customer-centric marketing. This is where content marketing comes into play. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. One brand that does this extremely well is Marriott, with Marriott Traveler magazine. Design and UX impact read time, bounce rate, conversion rate , etc.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Hubspot

DECEMBER 9, 2020

Their products are featured in all the right places — like Powder magazine — to reach their ideal buyers. Photographers Without Borders has partnered with major organizations like Adobe, Sony, and Patagonia by honing in on a particular marketing technique: storytelling. Image source. Octavia Elizabeth Jewelry.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Webinar Metrics Ethics 101

Contently

AUGUST 12, 2021

In March 2020, Sunshine Flint, executive editor of HP’s brand publications Innovation magazine and The Garage , hired someone to help her team produce more content. Publications like Innovation and The Garage fulfill dual purposes: They inform internal employees about company updates, and they entertain customers loyal to the brand.

Creativity 152

Creativity Television marketing Storytelling Lead Ranking 152

Integrated B2B

JULY 19, 2019

When did you last peruse the fascinating articles on mashable.com or pick up the latest copy of WIRED magazine? Our job is to elevate the storytelling to a level that helps our readers engage and understand otherwise non-digestible, technical subject matter. To flex our storytelling muscles, we must practice. Simple as that.

Storytelling 40

Storytelling Content Copywriting Communities 40

Contently

FEBRUARY 13, 2020

Illustration by Andrew Rae | New York Times Magazine. In this setting, the director’s job is to set the vision and share as much information as possible with the team. They doesn’t hoard information so they can be the hero. And you’ll probably hire a bunch of different actors for this movie than the last one.

Content 181

Content Blogger Trust Marketing Work Management 181

Marketing Insider Group

AUGUST 30, 2019

The only information he could find was about the company’s products. And uh, of course I accepted that challenge to move SAP from a product-centric to a more customer-centric company through inspiring, informative, and useful content. So I used this information to propose they give me half their landing page budget.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Content Marketing Institute

SEPTEMBER 6, 2018

Consumer trends, behaviors, and informational needs are always shifting. If you are looking for the inspiration to advance your content marketing practices, I highly recommend checking out some of the noteworthy efforts this year’s Project of the Year winner and finalists have produced: Ideas of Order magazine. Play Magazine.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Bannerflow

APRIL 28, 2022

Offline marketing builds its strategies around print media such as newspapers or magazines, plus radio and TV ads. One brand that has benefitted from this powerful tech is Storytel, a market-leading audiobook and ebook streaming service. But does it have to be a case of one or the other?

Social Media 52

Social Media Advertisements Advertising Media 52

Bannerflow

APRIL 28, 2022

Offline marketing builds its strategies around print media such as newspapers or magazines, plus radio and TV ads. One brand that has benefitted from this powerful tech is Storytel, a market-leading audiobook and ebook streaming service. But does it have to be a case of one or the other?

Social Media 52

Social Media Advertisements Advertising Media 52

Contently

MAY 2, 2016

A history of storytelling. AARP The Magazine, which debuted in 1958, now boasts the largest print circulation in the country, with more than 22 million bi-monthly issues sent to homes of AARP members. The project lived online and was teased in AARP The Magazine with a blurb enticing readers to visit the digital experience.

Advertising Agencies 60

Advertising Agencies Work Management Media Marketing Management 60

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

JULY 21, 2010

The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. Flipboard isn’t the first social magazine to be available for the iPad.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28