Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. At little to no cost, with complete control over the message.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Buffer

JANUARY 10, 2022

I tell you this from personal experience. What I didn’t see coming was this: By sharing my firsthand perspective on how recruiters think and work and lessons learned as I built my own business through my blog, LinkedIn, and subscriber newsletter, I was becoming a thought leader. Because, done well, it works.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Sprout Social

FEBRUARY 4, 2020

Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. In light of this, LinkedIn influencer marketing can be a game-changing addition to your overall Linkedin marketing strategy. Why LinkedIn influencers?

Linkedin 108

Linkedin Brand Identity Branding Work Management 108

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! An effective way to boost engagement on LinkedIn is by creating posts that feature real data. View the post on LinkedIn.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

Marketing Insider Group

MAY 2, 2023

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. With zero-party data, consumers are handing you their personal information on a silver platter. What Is First-Party Data?

ROI 232

ROI Webinar Metrics Privacy Content 232

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. The most valuable sources of VoC data for B2B marketers.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. Prior to that, I was caught up in the bots on Facebook, back in January on my personal account, along with a few other million people. Did you know the minimum age for a person to use YouTube is 13? Facebook Rules.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. Meaning information is not only listed down but also carefully chosen for the right target audience. How Important is LinkedIn To Business and Employment. Why Should You Optimize Your LinkedIn Profile. Recruiters tend to trust a person who looks just like his or her picture.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

EveryoneSocial

JANUARY 27, 2017

There’s nothing worse than someone who reaches out to your LinkedIn profile only to spam you with lists of their prices and services. But your LinkedIn profile can be an extremely valuable tool for your sales initiatives. Your LinkedIn profile counts. So, spend some time developing your LinkedIn profile.

Ideal Customer Profiles 96

Ideal Customer Profiles Profiling Linkedin CAN-SPAM 96

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

Social Media 157

Social Media SEO Cost Per Click Media 157

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Meanwhile, isn't LinkedIn meant for keeping track of colleagues and making professional connections that further your career? LinkedIn vs. Facebook: Which Is Best for Business? LinkedIn is better for lead generation.

Linkedin 78

Linkedin Facebook Best Practices Business 78

Marketing Insider Group

JUNE 16, 2021

Posting on social for a personal account can look a lot different than posting for a business account. Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Posting on LinkedIn. Keep an informative tone. You’re not alone. A strategy.

Social Media 262

Social Media Media Content Linkedin 262

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. LinkedIn will face increased API access demands, especially as other platforms limit data. LinkedIn is a TopRank Marketing client. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

NuSpark Consulting

OCTOBER 27, 2014

Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. These ten tips will help you get the most out of your LinkedIn profile. Your Profile.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

Content Marketing Institute

FEBRUARY 19, 2018

I doubt that conversation would go the same way today because most people have an online presence through social media and use the internet for information gathering. It's advantageous to leverage power of personal brands in conjunction w/ central corporate brand. But how do the two work in harmony? Should they? Protect Intel.

Personalization 109

Personalization Brand Identity Branding Paid Search Agency 109

Lake One

APRIL 4, 2019

Creating LinkedIn posts for B2B can be a challenge when competing with all the other noise on social. However, unlike some channels that are heavily influenced by friends and families, research from Marketing Profs found that while individuals have a slight advantage, brands bring a fair degree of influence on LinkedIn.

Linkedin 45

Linkedin B2B Peer-to-peer Opinions 45

Heinz Marketing

FEBRUARY 17, 2023

Physicians and their respective hospitals/clinics are focused on very personalized care for their patients. 2020 shifted interactions from in-person to digital, so video marketing has increased in efficacy and social media and search platforms have provided these mediums with more visibility through algorithmic preferences.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

FMG Suite

APRIL 25, 2024

Timely content is always a must, but don’t forget the human element—every few emails should include a personal note from you. Advisors should also consider a second call to action, one that offers more information to the visitor. Not only is LinkedIn the most professional network.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Contently

JUNE 2, 2016

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account.

Linkedin 60

Linkedin Tips Youtube Click Rate 60

Engagio

JANUARY 24, 2024

Well, we asked a few seasoned sellers and B2B thought leaders what their opinions and predictions are for the 2024 Super Bowl (these conversations happened in mid-January 2024), alongside their personal anecdotes and predictions for B2B sales trends in 2024. Nikki: It’s gonna have to be Linkedin DMs. This was stumping people.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Convert

SEPTEMBER 16, 2022

Give a person a fish, and they will eat for a day. But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. Topics Rishi Talks About on LinkedIn.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Martech

JUNE 29, 2023

Too many teams look at their competitors, Linkedin or random conference presentations. There are plenty of options, but I personally like the 3 Os, which stands for Outcomes, Options and Obstacles. HPO stands for highest-paid opinion. The highest-paid person in a room commands attention.

Advertising Agencies 119

Advertising Agencies Work Management Marketing Management Opinions 119

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Marketing Insider Group

SEPTEMBER 25, 2020

Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. Whatever information you include in your articles, it’s important that you have the data to back it up from reputable sources. Brainstorm Topics.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

TrustRadius Marketing

APRIL 18, 2019

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. Though persuasive and informative ads share the same goal, they take different approaches. Though even informative ads often have a little emotion thrown in). Informative advertising sticks to facts.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

The Lead Agency

DECEMBER 9, 2020

Where do they look for information and networking opportunities? Step 2: Research Ideal Buyers on LinkedIn. LinkedIn is a great tool for online B2B buyer persona research , as it provides an in-depth snapshot of a variety of companies, industries, and individuals. Step 4: Use Other Sources of Information.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. Personally, I think they both point to a trend towards a waning effect in B2B marketing. Even on LinkedIn, there have been declines, some due to changes in the algorithm. But do they really? No time and no value were the two main answers.

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Mr. Leonard Kim – Personal Branding. You can reach me via my Twitter , LinkedIn. Location: Bangladesh. There are so many.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189