ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Oktopost

MARCH 4, 2024

The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

Verticals 104

Verticals Social Media Media Social Networks 104

Unbounce

AUGUST 26, 2021

We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021. iframe videos), and pages with background videos Pages broken down by industry as well as conversion type (e.g., In Almost Every Industry, Videos Do More Harm Than Good. mobile and desktop).

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. The group offers several virtual events each year with various topics ranging from women in tech to athletics in the metaverse. The conference now attracts professionals from the film, music, and interactive industries.

Marketing AI 97

Marketing AI Advertising Agencies Planning Broadcasting 97

B2B Marketing Directions

JULY 5, 2020

This survey addressed a wide range of issues relating to the impact of COVID-19 on marketing, but it also asked specific questions about how the pandemic had affected company sales and profits in the two months preceding the survey, and what sales and profits would look like 12 months after the survey.

Research 98

Research CMO Verticals Customer Surveys 98

Oktopost

MAY 11, 2022

Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Christopher is also a CrossFit coach and passionate about physical health, as well as sports discipline and team-building.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

Champion Communications

AUGUST 5, 2022

Incode’s solution can be applied to a range of different use cases, such as enabling someone to check-in to a hotel or open a bank account in 30 seconds, and in 2021, the brand was granted unicorn status after being valued at $1.25billion USD. To find out more about Incode Technologies, you can visit: www.incode.com.

Verticals 62

Verticals Class Press Trust Marketing 62

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Hubspot

MAY 20, 2020

The big question a lot of advertisers are asking themselves – "Should I be advertising right now?" — has a wide range of answers that vary depending on your circumstance. For the healthcare and education verticals, now is the ideal opportunity to increase your brand awareness and create a positive sentiment around your brand.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

Zoominfo

DECEMBER 21, 2020

“Bringing this tool into the fold allows Vocera to offer a broader range of communications tools to its provider customers — especially in light of the patient satisfaction benefits [EASE] touts on its website,” reported MobiHealthNews. It already has a foothold in the industrial manufacturing and chemical processing industries.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Heinz Marketing

MAY 10, 2021

We cover a wide range of topics, with a focus on sales development and inside sales priorities. This week’s show is called “ How to Get and Leverage Industry Experience to Accelerate Sales ” and our guest is Bobby Martin , President & Co-Founder of Vertical IQ. Thank you, Bobby, for joining us today.

Top of Funnel 89

Top of Funnel Verticals B2B Sales Work Management 89

Content Standard

AUGUST 12, 2021

Here’s how brands use it to drive industry discussions and pioneer innovation. While this content usually doesn’t promote products or services, it brings value to the brand by establishing industry expertise and topic ownership, elevating brand awareness, building a stronger brand reputation, and deepening brand affinity.

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Ranking 138

PureB2B

MAY 30, 2022

B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. One such vertical where this is especially prevalent is healthcare technology. The Healthcare IT (HIT) sector is expanding faster than ever before, anticipated to grow globally by? over 17.4%

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. The group offers several virtual events each year with various topics ranging from women in tech to athletics in the metaverse. The conference now attracts professionals from the film, music, and interactive industries.

Marketing AI 98

Marketing AI Advertising Agencies Planning Broadcasting 98

Martech

MAY 3, 2023

Find out what level of data is provided about your competitors and vertical industry and make sure it fits your requirements. Competitive intelligence is a standard feature for virtually all enterprise SEO platforms – but the scope and cost differ between vendors. How robust and flexible are your reporting options? Get MarTech!

Enterprise Management 111

Enterprise Management Digital Asset Management Work Management Marketing Management 111

B2B Marketing Directions

JULY 12, 2020

The special survey addressed a wide range of issues. Last month, Merkle surveyed 400 marketers at major US and UK companies spanning a wide range of industry verticals. The survey produced a total of 274 responses.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

Biznology

MARCH 8, 2017

There are different types of “blurring” that exist: between products and services, consumers and producers, virtual and physical presence, as well as across industry boundaries. At the same time, we live in times where we observe a strong fusion among traditional verticals.

Verticals 110

Verticals Paid Search Agency API Advertising Agencies 110

Strategic-IC

FEBRUARY 27, 2019

A good agency should be able to discuss your goals with you, then assess which strategic approaches (such as ABM, or Inbound) will 1: deliver on those objectives, and 2: work for your unique target audiences and industries. Specialist vertical consultants. So, don’t be afraid to make the most of your agency’s experience and expertise!

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Verticals 76

nDash

JANUARY 6, 2021

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? Today, there are 5 content marketers working to execute a strategy that’s broken into two dimensions—vertical and product. Epsilon faced this exact problem in 2018.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

Zoominfo

DECEMBER 21, 2020

“Bringing this tool into the fold allows Vocera to offer a broader range of communications tools to its provider customers — especially in light of the patient satisfaction benefits [EASE] touts on its website,” reported MobiHealthNews. It already has a foothold in the industrial manufacturing and chemical processing industries.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Hubspot

JANUARY 17, 2023

Tech is one of the fastest-growing industries today. Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023. Let's explore the pros and cons of this industry below. However, the industry is always evolving, along with the products in it.

Work Management 76

Work Management Marketing Management Sales Qualified Leads Startups 76

ClickZ

AUGUST 27, 2020

Regardless of your business, industry, or vertical – taking your customer’s promotion to market fast enough to respond to changes in both consumer behavior and in the market. Talon.One’s uniqueness is its ability to serve clients across multiples industries and verticals. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Martech

MARCH 4, 2022

Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book. Similar companies in the same vertical probably have similar CPAs to act as benchmarks, O’Connor continued. Two are productive, three are not.

Cost per Acquisition 108

Cost per Acquisition Top of Funnel Cost CPA 108

DealSignal

DECEMBER 29, 2023

Data Coverage and Detail: DealSignal: The platform offers a comprehensive database, including over 600 million global contacts and 20 million companies, encompassing a wide range of industries and sizes. Each contact comes with detailed information, including emails, phone numbers, and social profiles.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Industry blogs and news websites. Make sure to create a wide range of content in formats your audience segments want. LinkedIn groups. Subreddits.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

B2B Marketing Directions

JULY 24, 2022

The Collage Group Survey Last fall, Collage Group surveyed 4,140 American adults (ages 18-75) regarding a wide range of issues. The researchers asked survey participants whether they prioritized price or brand values when making purchases in eight industry verticals.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. There’s a wide range of channels to conduct branding and marketing activities including social media , traditional advertising media, emails and review websites.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. MarketingProfs. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SmartBug Media

APRIL 26, 2019

Below, I’ve chosen a versatile mixture of sans serif, serif, and display fonts that work well with a variety of industries and can be applied to websites, making them legible on all devices. Catamaran is a clean and versatile font with nine weights ranging from thin to black. Good to use if your style is: Modern. Professional.

Design 83

Design Trends Verticals Paid Search Agency 83

SmartBug Media

SEPTEMBER 18, 2020

SaaS marketing agencies are becoming increasingly focused on specific tools, industries, and products to help drive leads for clients. Does the agency have previous SaaS experience, ideally in your industry? What kind of industries are they in, and what have the results been from their campaigns?

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

ClickZ

OCTOBER 14, 2019

The auto industry, as mentioned above, is an obvious choice. The travel industry is also an early adopter because of its ability to show a potential customer in a location or even the particulars of a specific booking, like a hotel room or beach villa. By 2022, we’ll likely see 360-video in a wide range of ads.

Paid Search Agency 95

Paid Search Agency Video Marketing Ads Bandwidth 95

Choozle

OCTOBER 7, 2020

And while nearly all verticals are facing challenges during this time, the travel and tourism industry is first-hand experiencing a hard hit from the pandemic. Destinations and hospitality industries are putting their services to a halt and adjusting their strategies. Are you preparing for anything for a post-pandemic time?

Campaigns 96

Campaigns Advertising Agencies Planning Media 96

Martech

NOVEMBER 30, 2021

Complicating things further, many of these updates overlapped or occurred within the same date range, making it more difficult to understand which update(s) may have caused traffic & ranking loss for webmasters. Being authentic and serving your users. So what can you do to replace lost link equity?

Traffic 108

Traffic SEO Mobile Advertising CAN-SPAM 108

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Now, let’s explore how to maximize the potency of your ABM approach by taking advantage of a range of media channels. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Now, let’s explore how to maximize the potency of your ABM approach by taking advantage of a range of media channels. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52