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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

One friction point is authentication, or the protocols mailbox providers use to verify that an incoming message is legitimate. Google’s message targets less-than-reputable senders but reminds “legitimate” senders to check that their sending practices are in order. Get MarTech! In your inbox. Business email address Subscribe Processing.

Planning 133
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How to Maximize ROI with Email Marketing for B2B

Webbiquity

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Make them brief, captivating, and relevant to the information within. Remember: The opening line of your email is the subject line.

ROI 172
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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

You’re aiming to engage, inform, and ultimately, convert. From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion.

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AI-powered martech releases and news: April 11

Martech

The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog. Channels analyzes and classifies incoming data making it easier to identify patterns before they become problems.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. Your site should be fast and responsive, with all the needed information. LinkedIn is where business professionals make new connections, post jobs, learn new information, and make deals.

eCommerce 294
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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Identify Your Target Audience Once you understand your brand’s mission, you need to understand your audience.

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Social media personalization: The opportunity and risks to consider

Sprout Social

How comfortable is our target audience with personalization? If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need.