KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. But, how do you create a B2B case study that supports your content marketing strategy ? Enter: case studies. Accenture Client Case Studies. Cisco Customer Stories.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Inbound Leads. Inbound Leads.”

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

ViewPoint

MARCH 27, 2014

A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. He is the author or co-author of five books, including Social Marketing to the Business Customer(2011), the first book devoted entirely to B2B social media marketing.

Social Media 120

Social Media Work Management Marketing Management Media 120

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Navigate the Channel

FEBRUARY 9, 2021

Some of the best landing pages entice visitors to sign up for an email list or fill out a contact form by dangling positive reinforcement in the form of a white paper, eBook, or discount. Social media has quickly morphed from an online hangout for college kids into a valuable inbound marketing tool. Social Media.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

6sense

FEBRUARY 10, 2022

People’s brains aren’t tuned to this frequency when they’re bebopping on Twitter or Facebook. This is a perfect use case for leveraging your existing inbound marketing content for sponsored content. Now it’s just time to get them to see it, too. . This is a great opportunity to highlight your value at a higher level.

Account Based Marketing 62

Account Based Marketing ABM Linkedin Advertisements 62

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Tomorrow People

APRIL 25, 2012

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. To be truly effective, copywriting needs to be part of a well considered and carefully planned content and inbound marketing strategy , based on the specific demands and needs of your target audience.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

MLT Creative

OCTOBER 8, 2010

Eager to absorb and enact more inbound marketing discipline and tactics, these early adopters may see growth predictions similar to their inbound marketing champion. There are 3400+ early adopter inbound marketing customers. Twitter followers. Get your B2B Twitter Toolkit. Power Panel.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

Eager to absorb and enact more inbound marketing discipline and tactics, these early adopters may see growth predictions similar to their inbound marketing champion. There are 3400+ early adopter inbound marketing customers. Twitter followers. Get your B2B Twitter Toolkit. Power Panel.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

markempa

DECEMBER 19, 2016

With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. Inbound (Marketing) Isn’t Enough ” is an example of a top-of-the-funnel video. It’s ungated and published on YouTube and Twitter. Predictive Engagement Metrics of Video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Ambal's Amusings

FEBRUARY 18, 2010

Should marketers spread budget across time period and channels or one or two big programs? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. For example, some companies think they have to be on Twitter. Blog The Point Twitter HJSewell. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Envy

MARCH 4, 2021

Lead Scoring and Marketing Automation Go Hand in Hand. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score. Don’t do one without the other!

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

MLT Creative

MARCH 16, 2011

Here are some tactics to help create exposure and interest in your site and attract like-minded sites to bounce you an inbound link: Create useful, interesting content – The best way to build inbound links is to create remarkable and relevant content. Good ways to do this include blog posts, white papers, eBooks and profiles.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

ViewPoint

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. A recent lawsuit, for instance, values Twitter followers at $2.50

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

SmartBug Media

MARCH 19, 2020

Calls to action are essential to any marketing endeavor, including video. Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Ambal's Amusings

FEBRUARY 18, 2010

Conventional approaches won’t deliver – and inbound marketing is not enough. We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Britton is the producer of the thought leadership marketing blog Illuminating the Future.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Webbiquity

JANUARY 25, 2010

According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Why you need to build your Social Capital?

Ad Building 100

Ad Building Brand Identity Branding Digg 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. New white paper on how to select a CRM, from @companyX”. Social Media.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. New white paper on how to select a CRM, from @companyX”. Social Media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

ViewPoint

JULY 12, 2012

Click to start video at this point — In response to a question about outbound marketing vs. inbound marketing, Ann talks about the right mix being a blend of both. A lot of companies that I talk to will say, ‘Oh well, we need to be on Twitter—we need a Twitter strategy.’ Stay Tuned.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

NuSpark Consulting

SEPTEMBER 9, 2012

If a prospect downloads a white paper, you can serve the prospect a banner ad that offers a new piece of content that promotes a topic that complements the white paper or is more promotional as you guide the prospect through his/her buying cycle. Promote offers, content, webinars, or free demos/trials.

Display 100

Display Advertisements Advertising Lead Ranking 100

Digital B2B Marketing

NOVEMBER 8, 2011

If your marketing includes thought leadership, it is even more important, as search and inbound marketing are (or at least should be) important marketing channels. Your Turn Is fresh content a priority in your marketing? If so, how do you produce fresh content?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

If your marketing includes thought leadership, it is even more important, as search and inbound marketing are (or at least should be) important marketing channels. Your Turn Is fresh content a priority in your marketing? If so, how do you produce fresh content?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

SmartBug Media

NOVEMBER 10, 2021

Inbound/B2B Marketing Is the Key. However, inbound marketing is more effective in the long term than purchased advertising. Inbound marketing will intercept the buyer's journey at the research stage with relevant information, bringing them to the manufacturer’s website. White papers.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others. Stay Tuned.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Assess all of your white papers and content assets. Think about it. Content Strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Tomorrow People

MARCH 21, 2012

If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers. But a website used as part of a wider inbound marketing strategy can create serious results.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

the King and Queen of Content Marketing). During this webinar, we will talk about how to create the right content to make your inbound marketing machine work. We get lots of traffic from social media sites outside of Twitter, Facebook, and Linkedin. . Blogging is a great way to get some of the content you need.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. Channel: not every marketer belongs on Facebook. Click here to cancel reply.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

SmartBug Media

JUNE 10, 2019

And it’s become a cornerstone of both inbound marketing and more traditional marketing. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. 30 percent should be your own content (such as blogs and white papers).

Social Media 71

Social Media Social Marketing Media Tips 71

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100