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Webbiquity
MARCH 13, 2019
However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Inbound Leads. Inbound Leads.”
Webbiquity
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.
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SmartBug Media
MARCH 19, 2020
Calls to action are essential to any marketing endeavor, including video. Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs.
NuSpark Consulting
SEPTEMBER 9, 2012
You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. Once you determine goals, which should be a mix of branding and conversion, targeting messages via online display banner campaigns should be a tactic to supplement your other inbound marketing efforts.
NuSpark Consulting
OCTOBER 24, 2011
Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc.
Industrial Marketing Today
APRIL 26, 2010
Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. This white paper aims to change that perception of them.
Industrial Marketing Today
APRIL 20, 2010
Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers.
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