B2B Marketing Traction

DECEMBER 2, 2013

Launch a new product or service or informational website on Cyber-Monday and provide a special offer. inbound marketing b2b content marketing' Not every B2B business has an e-commerce website or is willing to discount prices. On Cyber-Monday, there are other things of value to offer your customers and prospects.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

JUNE 25, 2014

Or, how about a link to a running portal with resources and valuable information? (Or How about some information on how to prevent smart phone theft, which is a growing problem? In your customer marketing you must add value and be there when the customer needs to buy more. Do you need an effective customer marketing program?

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

NOVEMBER 7, 2014

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

MAY 22, 2012

The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert. What information or content would be valuable to them? Engage your B2B prospects that are the middle of the buying cycle. The engagement step is the middle of the buying funnel, or MOFU (middle of funnel).

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

MARCH 7, 2014

With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. I believe that marketing staffing is becoming more like IT (Information Technology) staffing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MARCH 14, 2014

I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. They need good information (content) from your business, not a sales pitch. Someone had to call and tell them.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

MAY 24, 2013

From a marketing standpoint, this seemed impressive at first, but as time has gone on and social media has been adopted by more and more marketers, the quantity and repetition of messages has become overwhelming for many buyers. Research has shown that buyers like it when a company makes their information available on social media.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

OCTOBER 4, 2011

You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them. In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

SEPTEMBER 24, 2012

” There is no written marketing plan. Lack of a written plan with strategic and tactical marketing information is a sign that a company can use some help. These are just a few of the situations that can warrant hiring an outsource Chief Marketing Officer. Then, the CMO can help them execute the plan.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 26, 2010

Careful analysis of leading industry information, retweeting quality tweets by colleagues, communicating transparently with followers, offering original research and studies that are relevant to prospects. Inbound marketer Beth Dunn calls this the Self-Serving Ratio. On Twitter, what increases credibility? Reliability.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

APRIL 14, 2011

With traditional marketing, there’s not a lot you can do with just three weeks before a show. But, as a Certified Inbound Marketing Professional, I knew that certain online marketing tactics had a chance. They were going to exhibit their software product at a trade show in three weeks. Could I help them? Three weeks?

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

JUNE 9, 2011

Buyers want information about products and services when they want or need to buy something. Because of the focus on the buyer, a new term and a new activity has emerged in marketing today – lead nurturing. Buyers are in control.

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

OCTOBER 12, 2011

Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? For more information, please visit our Content Creation service page. This means that you need to be strategic when you plan your content. Press releases.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?”

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

FEBRUARY 22, 2012

For information on getting “there,” contact New Incite today. Gone are they days where a seller pushes out their message whether the buyer needs it then or not. Now sellers need to be “there” when buyers need them. Are you “there” yet?

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

AUGUST 31, 2011

You get followers on social media sites and engage them in conversation, including information about the work you are doing, links to your blog posts, and links to articles/others’ blog posts/videos and other content that you like. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JANUARY 21, 2010

The buyer’s preference is to access information when and how they want or need it. See my previous post, How to Make Sure Your Drip Marketing Campaigns Are Not Water Torture.) They don’t want you to push information on them, but rather want to access it when they’re ready or have time.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 28, 2012

You can create custom tabs on your Facebook page that ask visitors to “do something” in return for providing their contact information. To generate leads, you’ll need to spend more time. What is “something?” ” Fill out a form to download valuable material from your website.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 22, 2010

Hubspot suggests that you take information from your Press Releases and create blog entries. Also ask vendors and alliance partners to submit information. Copyblogger also recommends scheduling blogs for the future, if your blogging platform allows this.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

JANUARY 10, 2012

For more information about great headlines or for help with your online marketing, please contact us at New Incite today. For an additional resource on writing effective headlines, check out Copyblogger’s page How to Write Magnetic Headlines. Your website and blog post headlines matter!

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

OCTOBER 30, 2010

Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! If you prefer to read the instructions, I’ve provided them below. Instructions on Optimizing Your LinkedIn Profile Website Links.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

JANUARY 20, 2011

Reality: Your Company Page Is Not Visibly Tied To Your Personal Information. Reality: Facebook Is a Marketer’s Dream. An online profile which includes age, sex and geographical information? Moms and grandmothers stalking their kids and grandkids? But they’re there. And, a lot of them work in business.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100