SmartBug Media

OCTOBER 20, 2021

Our fifth INBOUND’21 recap blog is all around sales. NOTE: Powerhouse Pass Attendees will have access to the INBOUND 2021 virtual event platform for 1 year from today to rewatch any session on-demand. Click here to watch the on-demand recording of the session; note that you must have an INBOUND 2021 Powerhouse Pass to view.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

SWZD

FEBRUARY 18, 2021

Let’s explore the idea of what a hybrid approach of inbound and outbound can do for your B2B marketing campaigns as we settle into the new normal in 2021 and beyond.

B2B Sales 62

B2B Sales B2B Marketing B2B Resources 62

KoMarketing Associates

OCTOBER 12, 2022

This is compared to 23% who said the same about the channel back in 2021. HubSpot conducted its “State of Inbound Marketing Trends” report, and data suggested that social media (44%) has become the top marketing channel this year, followed by website/blog (36%). Discovering the Marketing Potential of Social Media.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Marketing Insider Group

MARCH 13, 2023

Between September 2020 and May 2021, Televerde saw a significant increase in website users (28%), new users (23%), and total sessions (42%). From: How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services ] 11. Not to mention, the conversions from their “Contact Us” page also saw an impressive 65% jump.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Porch Group Media

FEBRUARY 28, 2022

In 2021, fewer people moved compared to the previous year. Here are the top inbound states people moved to in 2021: (Source – United Van Lines Movers Study 2021 ). The Top 10 States Americans Moved Out of in 2021. 2021 New Mover Trends Report from Porch Group and V12.

First-Mover Advantage 105

First-Mover Advantage Profiling Trends Marketing Report 105

Square 2 Marketing

SEPTEMBER 29, 2023

The last time I wrote a budget article was in December 2021 , so it feels appropriate to circle back around to this very important topic. I think my previous articles were more specific to investments in digital programs and inbound marketing-related activities. We did a podcast/videocast episode of What’s Wrong With Revenue?

Budget Programs 99

Budget Programs Marketing Budget Creation Planning Inbound Marketing 99

Zoominfo

FEBRUARY 27, 2021

Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. Although each sales intelligence tool has its own perks, its features should overall improve the quality and amount of inbound leads. Find the Best Sales Intelligence Tools for Your 2021 Strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

The Brit Agency

APRIL 15, 2021

If so, implementing a B2B Inbound Marketing program probably seems like a no-brainer. But how do you go from understanding the basics of Inbound Marketing to creating an effective strategy that actually delivers your business real results? Are you currently planning a way to crush your company’s growth plans over the next year?

Inbound Marketing 78

Inbound Marketing Planning Marketing Plans Marketing & Strategy 78

Contently

DECEMBER 10, 2020

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. As I work with our team to plan 2021, we will leave room each quarter for the unexpected. Speaking of events, I firmly believe that all of 2021 will be virtual. Remaining agile. Planning for more virtual events.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Inbound and Content Marketing Best Practices.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

JANUARY 18, 2021

This article isn’t about discussing the crazy year that just passed, but instead it deals with thinking strategically about how our businesses can grow and prosper in the coming year, focusing on inbound and demand gen strategies. Build an all-inclusive inbound marketing engine. Start with a solid foundation: your website.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Oktopost

FEBRUARY 2, 2022

It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Meet Jen Spencer. Jen is CEO and a Forbes Council Member.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Martech

OCTOBER 12, 2022

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. More than three-quarters said they were expected to have achieved as much or more this year as in 2021. A low profile for ABM?

Account Based Marketing 109

Account Based Marketing B2B Marketing B2B Marketing Budget 109

BOP Design

JANUARY 15, 2021

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. To help keep your head straight, here are the top 3 must-haves to ensure your website is a success in 2021. Strategy for managing inbound leads. Yay – the hard part is over!

Marketing Websites 119

Marketing Websites B2B Paid Search Agency Top of Funnel 119

Biznology

DECEMBER 17, 2020

Koen thinks the big news in B2B for 2021 will be “sales engagement” technologies like Drift , to ease the load carried by SDRs. Let’s hope for a happier 2021! Koen de Witte , founder of LeadFabric , the Antwerp-based demand gen agency, is one of the best-informed B2B marketing technologists around.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Martech

SEPTEMBER 20, 2022

The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future. HubSpot estimated a decline in Inbound attendance of around 10-15% compared with 2019. As far as the rest of 2022 goes, they are split down the middle.

Personalization 91

Personalization Planning Sample Conference 91

Webbiquity

APRIL 11, 2019

By 2021, 15% of all customer service interactions will be completely handled by AI , an increase of 400% from 2017. Kavya Hemachander is an inbound marketing manager from Acqueon , She is also a piping hot coffee lover and a book-worm who loves writing about topics in customer experience, inbound marketing, and new-gen technology.

Marketing AI 258

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 258

Envy

AUGUST 19, 2021

from 2021 to 2028. However, the race for market dominance and awareness intensified to levels of bonkers in 2021. As a B2B tech marketing agency with a niche specialization in cyber security we can confirm that prices for qualified leads in 2021 are hitting the roof. You are not alone. But don’t take our word for it. Google Ads.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. Ramp up inbound efforts.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Zoominfo

OCTOBER 5, 2021

Fast forward to 2021, and this number has almost doubled to 81%. Why Inbound Marketing Makes MQL Sense Inbound marketing attracts prospects to your brand, allowing them to choose content that interests them. MQLs are also critical to an organization’s lead generation marketing strategy.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 130

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Only B2B

FEBRUARY 16, 2022

The B2B landscape has changed dramatically between 2019 and 2021. However, B2B marketers are still undecided about whether to spend on outbound or inbound marketing channels. Marketers can be more creative and original by using inbound B2B lead creation tactics. As of September 2021, around 4.4 The answer is both.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Square 2 Marketing

DECEMBER 7, 2021

One thing we learned in 2021 is that content remains critical to any demand generation or inbound marketing effort. The more you publish, the more leads you generate. The more leads you generate, the more sales opportunities, new customers and, of course, revenue.

Demand Generation 84

Demand Generation Demand Activities Generation 84

KoMarketing Associates

JANUARY 19, 2022

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. Justina Logozzo, Senior Marketing Manager, Website at Alation. Eliana Vuijsje, Marketing Director at Adaptive Shield.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Only B2B

OCTOBER 26, 2021

By 2021, this percentage will have nearly doubled to 81%. Why Does Inbound Marketing Make Sense for MQL? Prospects are drawn to your business via inbound marketing, which allows them to select material that interests them. The timing is ideal for marketing teams to emphasize their company’s approach with consistent MQLs.

Lead Ranking 127

Lead Ranking Marketing Qualified Leads MQL High Quality Lead 127

Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. — Starbucks Coffee (@Starbucks) November 10, 2021. — McDonald's (@McDonalds) August 9, 2021. ??????????????. — Wendy’s (@Wendys) November 12, 2021. — Calm (@calm) November 4, 2021. — Ivy (@ivyfeenix) September 28, 2021.

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

SmartBug Media

FEBRUARY 5, 2021

As we move into 2021, we want to be mindful of the biggest shifts in marketing, to monitor how we’re adapting and maintaining relevancy as we fight to compete in our respective markets. Here are a few demand generation strategies for 2021 that your team needs to be sure they’re paying attention to. What does demand gen mean for 2021?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Zoominfo

DECEMBER 28, 2020

What if you knew that a key contact was researching solutions like yours…BEFORE they filled out your inbound form?” That’s the name of the game for 2021. With that intel, they can prime their MQL pipeline with a stream of interested prospects before handing the leads over to sales. Consider this. Read more… B2B Sales.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

SmartBug Media

FEBRUARY 5, 2021

As we move into 2021, we want to be mindful of the biggest shifts in marketing, to monitor how we’re adapting and maintaining relevancy as we fight to compete in our respective markets. Here are a few demand generation strategies for 2021 that your team needs to be sure they’re paying attention to. What does demand gen mean for 2021?

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

GreenRope

APRIL 26, 2021

You can now create automatic SMS responses that get sent to callers after inbound calls. We are excited to introduce the new “fallback” feature for inbound calls. This option allows your inbound calls to be rerouted to a different phone number if the initial person assigned to the call does not pick up after 9 seconds.

SMS 52

SMS CRM Customer Surveys Template 52

FMG Suite

JANUARY 4, 2022

As of the second quarter of 2021 , Twitter has 206 million monetizable daily active users worldwide, so how can you stand out on this saturated platform? I is for inbound. To learn more about each tip, be sure to check out the full article. Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy via Social Media Today.

Trends 98

Trends Newsletter Sales Qualified Leads Planning 98

Engagio

SEPTEMBER 8, 2021

Inbound and account-based marketing have forever changed the way that we do business. These days, it is hard to imagine the marketing landscape without them, but as we look to the future and into the uncharted territory of a post-pandemic 2021, we have to ask ourselves what is next. The intersection of inbound marketing and ABM.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

SmartBug Media

DECEMBER 23, 2020

As we head into 2021 and start working on our marketing plan for Q1, it’s important to look at historical data and industry benchmarks around our selected go-to-market strategy for the upcoming year. In this blog, we’ll discuss the latest benchmarks and the top ABM priorities for 2021 that marketers should focus on. Looking to 2021.

Account Based Marketing 114

Account Based Marketing ABM Marketing Strategy Marketing & Strategy 114

PureB2B

MARCH 3, 2021

Knowing that demand generation Is often times a long form strategy, what can you do to ensure that you come out ahead in 2021? There you have it, a comprehensive look into building a successful demand generation strategy for 2021. Check out PurePredict , PureB2B’s transformational take on intent data. contact-form-7].

Demand Generation 62

Demand Generation Demand Webinar Metrics Generation 62

Sprout Social

OCTOBER 27, 2022

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. — jcbphd (@jcbphd) December 15, 2021. — Pottery Barn (@potterybarn) December 17, 2021. — Tara Lynn (@Gigglegirls3) December 22, 2021. I then opened a ticket. Can you help?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Sharpspring

JANUARY 26, 2021

You are probably familiar with inbound marketing — even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Of course, the best inbound marketing shouldn’t feel like marketing at all.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98