SmartBug Media

OCTOBER 20, 2023

Both are used to show which marketing activities are impacting revenue, but they each provide different insights for your marketing revenue attribution. Revenue Attribution for Future Impact As a marketer, a need to prove your worth to key stakeholders comes with the territory.

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

Martech

JUNE 14, 2023

Influencer Marketing Hub 2023) 71.2% Influencer Marketing Hub 2023) Marketers’ use of AI (from Influencer Marketing Hub 2023) 61.4% Influencer Marketing Hub 2023) 71.2% Influencer Marketing Hub 2023) Marketers’ use of AI (from Influencer Marketing Hub 2023) 61.4%

Marketing AI 137

Marketing AI Stats Planning Marketing Automation Services 137

Martech

APRIL 4, 2024

All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. It simplifies the management of complex email marketing strategies, ensuring that teams can leverage AI-generated content for maximum impact.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

SmartBug Media

NOVEMBER 9, 2023

October 2023 Instagram First Comment Support *Available to Marketing Hub Pro+ customers Learn More > HubSpot Update Details With First Comment Support, you can schedule the first comment on your Instagram posts. This blog post will explore the latest product updates and how they can benefit your business.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

KoMarketing Associates

FEBRUARY 11, 2021

Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. In terms of important factors that impact marketers’ approach to social media marketing, performance-to-date (59%) tops the list.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. With its powerful automation engine, Service Hub helps businesses streamline customer service processes, reduce costs, and improve customer satisfaction.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? SmartBug's Impact Now, let's chat about why these updates matter to us at SmartBug and our clients. SmartBug's Impact Imagine the scenario.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Customer Experience Matrix

FEBRUARY 16, 2024

This was intended as the centerpiece of our Composable CDP Knowledge Hub but has attracted fewer users than expected. To the extent that CDP users do care about the Composable vs packaged decision, it’s because that choice impacts the cost, timing, and quality of their system.

Budget Programs 136

Budget Programs Cost Profiling Resources 136

SmartBug Media

SEPTEMBER 15, 2023

INBOUND 2023 SMS Messaging Roundup *SMS is available as an add-on at Marketing Hub Pro+ **SMS is only available to U.S. SmartBug's Impact This update changes the game. SmartBug's Impact Isn't it thrilling to see the evolution of HubSpot in the realm of artificial intelligence? They'll always be within sight.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Marketing Insider Group

JULY 26, 2021

Trend #3: Homes Become Hubs. Homes have become hubs for our life’s most important activities, and that isn’t going away any time soon. The behavior trend: consumers will choose brands who offer multiple convenient service options. Home used to be where people went when they weren’t doing other things. Where we shop. Where we exercise.

Trends 363

Trends Planning Paid Search Agency Loyalty 363

ClearVoice

JULY 9, 2021

Influencers have impressive followings and heavy impact (hence the name, influencer), this segment of media is now a powerhouse. Influencer Marketing Hub ). Influencer Marketing Hub ). Influencer Marketing Hub ). Influencer Marketing Hub ). Influencer Marketing Hub ). Influencer Marketing Hub ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Envy

OCTOBER 27, 2021

Available in Marketing Hub Enterprise. As businesses scale, making changes becomes riskier, but also harder to isolate and understand downstream impacts. Operations Hub Enterprise. Click here to see how HubSpot's Operations Hub can help you achieve more. Available in Service Hub Professional and Enterprise.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

Marketing Insider Group

NOVEMBER 16, 2020

These features allow you to engage immediately when followers have questions from one central hub. Measuring the impact of AI-driven content on sales. It powers optimization and testing in one central hub and has a host of success stories. The analysis also informs what type of posts lead to conversions and sales.

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

SmartBug Media

JUNE 9, 2023

May 2023 A Workspace For Prospecting *available to Sales Hub Pro+ customers **This feature is currently in Public Beta Learn More > HubSpot Update Details A dedicated workspace is being developed in HubSpot for sales reps to streamline prospecting, enhance organization, and increase opportunities.

Hubspot 52

Hubspot CMS Development Enterprise Management Product 52

Content Standard

APRIL 23, 2024

Establish and communicate clear editorial style and voice guidelines and create a centralized content hub where all brand assets can be stored, managed, and shared. Job #3: Balancing the Long Game with Immediate Impact CEOs often prioritize immediate sales and growth, overlooking the importance of long-term brand building.

CMO 85

CMO Enterprise Management Planning Work Management 85

SmartBug Media

FEBRUARY 19, 2024

Investing in on-site business training workshops is a cost-effective, high-impact way to ensure your employees have the knowledge, skills, and tools they need to excel in their roles and contribute to the overall growth, efficiency, and success of the business.

Training 59

Training CMS Development Account Based Marketing Business 59

SmartBug Media

AUGUST 16, 2023

SmartBug's Impact This revamp is pivotal for SmartBug Media and our clients as it offers a multitude of design elements and styling options integrated into themes, enabling the swift creation of vibrant and engaging websites. This blog will explore the latest product updates and how they can benefit your business.

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

SmartBug Media

MARCH 2, 2023

February 2023 Advanced Marketing Reporting Who this applies to: To use both multi-touch revenue attribution and customer journey analytics, you need Marketing Hub Enterprise. SmartBug's Impact At SmartBug, we are dedicated to helping you unlock more insights and drive more growth for your business.

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

Martech

MARCH 28, 2024

74% say that AI has positively impacted their ability to upsell or cross-sell. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 38% use AI-powered chatbots or virtual assistants to provide instant customer support.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

SmartBug Media

JULY 20, 2023

June 2023 AI Content Assistant *available to all hubs and tiers Learn More > HubSpot Update Details HubSpot's Content Assistant, now available to all hubs and tiers, includes new features for creating and modifying content across various platforms. It's a win-win situation for both SmartBug and our valued clients.

Hubspot 52

Hubspot Industry CMS Product Work Management 52

Hubspot

OCTOBER 4, 2023

Best Sales Training Platforms Features of Sales Training Tools to Look For Best Sales Training Platforms HubSpot Sales Hub HubSpot Sales Hub equips you and your team with sales playbooks that include sales enablement content (like product sheets and pricing guidelines), call scripts, and battlecards to assess your competition.

Enterprise Management 52

Enterprise Management Work Management Training Software 52

SmartBug Media

MARCH 27, 2024

Of course, the impact of customer satisfaction goes beyond just financial gains; it also influences a business’s overall reputation and success. Websites such as HubSpot's Service Hub have feedback forms that show trends and areas to improve, making it easy to analyze feedback.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

SmartBug Media

APRIL 10, 2020

HubSpot’s CMS Hub is a new member of HubSpot’s family of marketing and business development tools. Although HubSpot CMS has been around for about five years now, the CMS Hub launch marks the biggest step in features and functionality that the platform has ever taken. The HubSpot CMS Hub: A Shift in Focus. CMS Hub Enterprise.

CMS Development 105

CMS Development Industry CMS Hubspot Enterprise Management 105

Salesforce Marketing Cloud

MARCH 28, 2023

Bring business and tech leaders together to scale AI The company has implemented a global hub and spoke AI operating model. has an AI product owner and change agent who works with the tech competency center “hub” to find new uses for AI, deliver the technology, and ensure employee adoption.

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Hubspot

JULY 7, 2021

Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). HubSpot can help you prepare for Core Web Vitals whether or not you’re a CMS Hub user — in fact, it’s available to those who are CMS Hub Professional and Enterprise users as well as Marketing Hub Professional and Enterprise users.

Hubspot 100

Hubspot Google Lead Scoring Lead Ranking 100

Martech

JULY 11, 2023

Marketers running DOOH campaigns alongside campaigns in other channels will be able to use Basis to compare DOOH impact with impact of direct advertising, CTV, social, and search. Vistar incorporates targeting capabilities for DOOH including location, time of day and type of venue. Basis and Place Exchange. Why we care.

Advertisements 79

Advertisements Advertising Automation Advertising Channels 79

Content4Demand

JANUARY 22, 2021

Gates explained how the physical components of events are not dead, and that finding a way to accommodate both physical and virtual audiences is more impactful for companies in the long run. Perfecting the Hybrid Events Model With Content Hubs. Plan Balanced Hybrid Events With a Data-First Strategy.

Lead Ranking 93

Lead Ranking Advertising Mediums Conference Event Marketing 93

Seismic

JANUARY 30, 2024

The roadmap can be used to uncover new projects for enablement and determine how best to scale these initiatives for optimal impact. Shift your focus to discovering and ranking upcoming projects that promise the most significant impact on your enablement initiatives. Let’s discuss the best way to develop this valuable plan.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

ClearVoice

APRIL 6, 2020

The phrase strikes fear into the hearts of many content marketers and creators — those who went all in and failed to make the impact they assumed would happen after slaving over a long-form, authoritative piece. Two synonymous terms are content hubs and core content. Allow me to explain… Content hubs. Pillar content.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. HubSpot Video is now available in Private Beta with general availability coming for all users in Marketing Hub.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

Top Rank Marketing

OCTOBER 20, 2023

They’ve consistently been ahead of the curve, covering pressing topics like hybrid work, environmental social governance (ESG), and AI’s future impacts. Building the Insight Engine: Original research forms the core of ServiceNow’s content strategy with Workflow.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 109

Tiecas

MARCH 11, 2024

Here’s the difference between weak and impactful messaging: Weak: XYZ Corporation – “We are a leading provider of high-quality industrial solutions.” Impactful: XYZ Corporation – “Precision CNC machining for aerospace components meeting AS9100D standards. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Martech

NOVEMBER 11, 2021

Marketers have their work cut out for them in terms of making an impact on buyers well before the sales stage. It starts with those digital experiences — those interactions that you can provide through virtual conferences, webinars, content hub, and landing pages and breakout rooms,” said Hoffman.

Webinar Metrics 117

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 117

Seismic

MARCH 12, 2024

A pivotal collaboration with Seismic involves establishing a centralized repository that serves as a unified hub for storing all relevant content. Next, we walk As your organization advances to the “walk” phase, the emphasis shifts toward improving efficiency and gauging the impact of initiatives.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

AUGUST 17, 2023

Persado ’s Essential Motivation is a GenAI language hub for marketers to create engaging messages. Users can measure campaign reach, gain rich audience insights, view campaign frequency and analyze overall campaign impact.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

Top Rank Marketing

DECEMBER 27, 2023

Technical SEO focuses on the behind-the-scenes aspects of your website that impact its performance. This will negatively impact how your content ranks. The types of links that do impact your position on the SERP are called backlinks. The first step in addressing technical SEO issues is to conduct a technical audit.

Process 104

Process SEO B2B Marketing Lead Scoring 104