Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

SmartBug Media

FEBRUARY 5, 2020

Today, SEO is as much an art as it is a science. This blog post will cover nine SEO-friendly content writing tips to improve rankings. SEO is not some magic skill only technical people can execute properly. Be Aware of Site Structure and Technical SEO Best Practices. Update Old Content. Apply the Skyscraper Method.

SEO 87

SEO Tips SERP Content 87

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. What is SEO? Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. Why is SEO Important?

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. Then, it declined.

Traffic 76

Traffic Features Google SERP 76

Moz

OCTOBER 15, 2020

Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. We're going to dive right in.

SEO 64

SEO API Tips Best Practices 64

Method and Metric

JANUARY 3, 2020

When we look back on how search engine optimization has evolved in the last 10 years, the shape of SEO today—while still retaining some constants—is noticeably different. For the SEOs who have been in the game for a while though, we already know this. For the SEOs who have been in the game for a while though, we already know this.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

NOVEMBER 11, 2019

Once indexed, your page is eligible to rank on the SERPs. Remember to use canonical URLs to establish your preferred pages. Redirect loops, broken URLs, or — worse — improper redirects can cause issues when your site is being indexed. 301 Permanent Redirects are used to permanently send traffic from one URL to another.

SEO 63

SEO SERP Fulfillment Traffic 63

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. SEO Assessment. What Is a Website Audit?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

NOVEMBER 11, 2019

Before we dive into this topic, it’s important to note the difference between SEO accessibility and web accessibility. Many elements of online accessibility overlap with SEO best practices. When you decide to redirect traffic from one page to another, you’re paying a price. Renderability Checklist. Redirect Chains.

SEO 61

SEO SERP Case Studies Click Rate 61

seo.co

NOVEMBER 15, 2021

And, remember, we do SEO for law firms , but we only offer the information for information purposes only, not as legal advice. Incorporate accessibility into your SEO efforts. While accessibility and SEO are two different things, there are some overlaps. You can tailor the following SEO efforts to support accessibility needs.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. We’ve looked at the topic through various lenses, from SEO, to lead generation, to channel-specific implications. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

SEPTEMBER 25, 2018

Oftentimes, marketers focus heavily on Google when vying for traffic. For instance, I'm willing to bet your SEO meetings revolve largely around the topic of Google, with questions like, "How's our organic search?" "How How can we capture Bing traffic?". Additionally, Google captures almost 85% of mobile traffic.

SERP 92

SERP Traffic Fulfillment SEO 92

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. First, we'll begin with the questions you should ask if you've noticed your SEO rankings drop. How to Find and Fix Your Blog's SEO Ranking Drops: 7 Questions to Ask.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Valasys

MARCH 5, 2020

Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. ” Here’s what it looks like when you start typing that phrase into the search box: Improve Your Local SEO. Since the first time it was tested in August 2015, SERPs with PAA questions have grown between 40 and 42%.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Biznology

NOVEMBER 24, 2014

This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. What makes a great SEO proposal?

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

FEBRUARY 5, 2018

It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Featured snippets drive traffic -- but not always. When featured snippets first began appearing in Google search results in January 2014, it immediately caused chatter among marketers and SEOs alike.

Features 76

Features Google Work Management SERP 76

Hubspot

FEBRUARY 20, 2020

An indexed website helps a site or page actually appear in search engine results — which is typically the first step to ranking and generating traffic. Now that we've covered why an indexed website matters for SEO, let's explore how you can prepare to index your own site, next. What Does It Mean to Index Your Website?

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Hubspot

APRIL 21, 2020

More social media referral traffic coming to your site means more new visitors arriving via that content for the very first time. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. 6) Don't forget about search engine optimization (SEO). 5) Enable your blog to market your content.

Tips 69

Tips Content SERP Custom Publishing 69

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. You can see the whole SEO channel context analysis in this Data Studio SEO report template.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

AUGUST 7, 2018

Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. To attract new customers, you also need to maintain a powerful SEO presence. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. This post on effective SEO techniques has been refreshed for 2020. Take Advantage of YouTube SEO.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MAY 15, 2014

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Here''s what HubSpot''s Google+ Links section looks like: The SEO Benefit.

SEO 28

SEO Google SERP Ideal Customer Profiles 28

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. Inbound Marketing is more than just SEO. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot.

CTR 50

CTR Features Organization SERP 50

Hubspot

MAY 26, 2017

So, for instance, here's the search engine results page for "cat food for older cats", and you see some paid results for this specific search query: You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages. Finding New Keywords. Getting in the Game.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Honestly, any time "SEO" was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Want to learn more about SEO? Really small. Both had fewer than five employees.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Featured Snippets have been a bit of a mystery for a lot of people involved with SEO, as it hasn't been that easy to determine what influences getting your content to appear within them.

Features 28

Features Google CTR SERP 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137