Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. We are fortunate enough to work with a lot of brilliant marketers at HubSpot, so eight of our experts were internal. organic SEO) can we leverage?

Acquisitions 94

Acquisitions Hubspot Lead Ranking Lead Scoring 94

Contently

JANUARY 23, 2020

HubSpot’s Website Grader. The folks over at HubSpot are masters of providing free tools and templates for digital marketers. Unlike Pingdom’s page speed tool, these resources aren’t just samples of their paid products. With this setup, Tableau encourages a slice of their target audience to upgrade.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. I found that Hubspot has been tracking this pretty well in their blog. Email traffic is up. That’s a pretty good sample size. There it is.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Webbiquity

JUNE 14, 2016

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Showcase reviews: HubSpot, TNW News, Quick Sprout. Pricing: free. Showcase reviews: Siasat, BuzzBlogger. 2) After The Deadline.

Tools 100

Tools Lead Ranking Lead Scoring Best Practices 100

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. UTM codes are also known as UTM parameters, or tracking tags, because they help you "track" website traffic from its origin.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. I found that Hubspot has been tracking this pretty well in their blog. Email traffic is up. That’s a pretty good sample size.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Webbiquity

JUNE 15, 2021

HubSpot does a great job with its marketing-oriented workbooks. Similarly, SnackNation offers a free sample box of its products. QuickSprout once ran a video course on how to double website traffic in 30 days, years ago. Printable worksheets are great for consumers who like the idea of holding something tangible.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Hubspot

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. It might be easier to visualize, so here's a sample lang tag: Alternatively, here's a sample hreflang tag: Google recommends using hreflang when indexing websites that are in different languages.

Tagging 93

Tagging SEO Sample Content 93

Unbounce

FEBRUARY 11, 2021

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Keyword or campaign-level granularity can help identify valuable traffic drivers. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. And as you can see from the charts above, traffic grew right along with it. This was HUGE for us.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Televerde

MAY 30, 2022

Unique content is one of the main drivers of traffic to a website. Websites should be properly optimized to drive traffic to lead magnets through gated content, pop-up lead forms, and links within blogs. Content is one of the biggest drivers of traffic to websites. What Is Lead Generation? Image Source .

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

Convert

MARCH 10, 2022

The sampling issue. When you have a lot of web traffic (i.e. They can save on those resources with sampling – reports will load faster and they’ll spend less on infrastructure. This means that sampling is a problem we deal with on daily basis, especially when analyzing the results of A/B tests using custom segments.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

BOP Design

FEBRUARY 5, 2020

Bad Quality Website Traffic. When looking for signs that your strategy is or isn’t working, website traffic is a great metric to review as well. Unlike leads, B2B website traffic is not an end in itself but is more of an indicator of who is getting to the website and if they are in the target audience. What You Can Do.

Marketing & Strategy 94

Marketing & Strategy Marketing Strategy Marketing Analytics Tools Planning 94

Hubspot

APRIL 6, 2021

Track the performance of your content campaigns using HubSpot's analytics software. According to Lindsay Kolowich , the team manager of the HubSpot Academy Acquisition Content Team, "content is a great way to guide users to a landing page. Our HubSpot marketing experts have written about something called Surround Sound strategy.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Hubspot

NOVEMBER 24, 2020

Because we (unfortunately) can't predict the future, we decided to survey a sample of nearly 300 general consumers about their holiday shopping plans. However, it doesn't seem like foot-traffic will cease completely. Specifically, we asked, "Compared to last year, how will COVID-19 impact your holiday shopping plans?".

eCommerce 101

eCommerce Budget Programs Planning Customer Surveys 101

Stevens & Tate

SEPTEMBER 21, 2021

Some platforms like Hubspot allow the user to see traffic density and the domains linked to your site. For those campaigns that use more money like free advertising and free samples, you can re-strategize and utilize inbound marketing that has more measurable ROI features. Social Media. Develop Your Nurturing Process.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

NuSpark Consulting

NOVEMBER 16, 2016

If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. But whatever you do, you won’t get immediate results.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Hubspot

SEPTEMBER 18, 2019

In this example, that path forward might be to grow web traffic (the gap) by increasing blog publishing volume. The National School Public Relations Association has a free version of a sample communication plan in PDF format. HubSpot has 12. Image Source: HubSpot. What do you want to achieve with this plan?

Template 96

Template Planning Effectiveness Paid Search Agency 96

ClickZ

JULY 22, 2020

In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. Sample Insycle dashboard—source: Insycle. Note: not all integrations are free.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Hubspot

MAY 26, 2017

Paid search is a great way to do landing page A/B testing because it allows you to direct traffic to your choice of pages, split this traffic to different pages, and ultimately find the pages that convert at the highest rate. Below is a sample Search Terms report. Finding New Keywords. Paid Search Can't Stand Alone.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Heinz Marketing

SEPTEMBER 19, 2022

Calendar Integration (Calendly, SquareSpace, HubSpot) . For fun, please enjoy this sample VideoAsk that will hopefully help you visualize how this great tool could enhance your customer experience. The content you create with VideoAsk is also interactive. With a number of features that will allow you to build-in… . Survey Tools .

Landing Pages 62

Landing Pages Top of Funnel Paid Search Agency Advertising Funnels 62

FunnelEnvy

JUNE 13, 2022

You’ll often hear traffic and other social media metrics, including likes and followers, derisively referred to as “vanity metrics” by some marketers. HubSpot provides an excellent list of vanity metrics and some alternative numbers to track. Refreshing your buyer persona may prove beneficial in fixing this issue. Hiring a consultant.

Top of Funnel 80

Top of Funnel Digital Marketing Funnels Buyer Personas Marketing Funnels 80

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. It's also very important to determine how much of your organic search traffic is now unidentifiable and understand how to handle those circumstances.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

FEBRUARY 12, 2020

This is a quick and sweet way to leverage the holiday and social media to gain foot traffic into a physical business. Although Panera is a giant corporation, this campaign strategy is so simple that smaller businesses could create something similar with a tweet, short video, and offer that drives foot traffic. Even better? Even better?

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Hubspot

OCTOBER 31, 2017

If you're a HubSpot customer, this is an easy email to replicate for your contacts through a fixed date or property-based workflows. A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. 9) HubSpot Academy. 4) Amazon. 5) LinkedIn. 6) The Bowery Presents. They're valuable.

Personalization 101

Personalization Examples Hubspot Amazon 101

SmartBug Media

JULY 9, 2021

Sample phrases include: Download Your Copy. Start by refreshing CTAs on your high traffic, low conversion pages—and don’t forget to track your results! After the brief value proposition/description of what the CTA leads to, direct them to the offer. Also remember to keep your tone actionable and use first person speech when possible.

Ideal Customer Profiles 105

Ideal Customer Profiles Urgency Marketing Click Rate Sample 105

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. Hypothesis : We have a lot of offer landing pages that aren't getting much organic search traffic.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Hubspot

MARCH 20, 2018

Respondents are selected at random, and because the sample is statistically significant , the sample should mirror actual user behavior pretty closely -- this type of survey was even used to correctly predict election results in 2012 , 2013, and 2014. and one to a representative sample in Australia.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. HubSpot's Free Business Plan Templates Download these Templates We know how crucial a great business proposal is to your and your client’s success.

Template 69

Template CMS Development Examples Marketing Proposals 69

TrustRadius Marketing

OCTOBER 23, 2022

If you have a website and want to track analytics or traffic It can especially benefit eCommerce platforms Many come with templates to help beginners build landing pages. While massive programs like HubSpot Free CRM offer all three and more, such as general operations (we talk more about HubSpot CRM in the next section).

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Convert

MAY 24, 2022

The playbook of converting more traffic to drive revenue for business growth is flawed. Why converting more traffic = more revenue is a flawed growth strategy. I’m not disputing that growth demands a healthy traffic pipeline with the ability to turn visitors into customers. Take this post on Reddit; Scaling from 6 to 7 figures.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Lake One

APRIL 23, 2020

By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content. When using platforms like HubSpot, you can pull in nearly every property as a personalization token within your email.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Hubspot

AUGUST 19, 2020

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. That's a lot of traffic to miss out on. At least that's the prevailing belief among modern marketers and SEO specialists.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Hubspot

DECEMBER 30, 2019

In fact, CampaignMonitor recently published research showing that email marketing was responsible for 20% of holiday-related traffic. Ads and Black Friday Foot Traffic. In 2019, in-store Black Friday foot traffic dropped 6% lower than in 2018. Much of the in-store foot traffic and purchases could have also been because of ads.

Research 99

Research Ads eCommerce Customer Surveys 99

Hubspot

APRIL 4, 2016

They sell human tissue samples to researchers who use them for studies that advance modern medicine. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses. That's where Conversant Bio's product -- those tissue samples -- could come in.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

SEPTEMBER 9, 2012

Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says, From Search Engine Land. Are you using Pinterest to drive traffic to your website ? Search Engine Land shared some great data from Shareaholic, informing us that Pinterest is sending more traffic to their users' websites than Yahoo organic search.

Traffic 28

Traffic Search Marketing Enterprise Management Marketing Management 28