Martech Advisor

JANUARY 24, 2020

Content Marketing Course - HubSpot. If you are a beginner, you can get yourself acquainted with content marketing by enrolling in HubSpot’s content marketing course. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

NOVEMBER 21, 2011

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. Stop being sloppy, and make sure you're not making any of these 10 social media mistakes (+1 for good luck). 10 Sloppy Social Media Mistakes. Not including a picture.

Social Media 28

Social Media Media RSS Click Rate 28

Webbiquity

DECEMBER 5, 2011

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Social media. Add social media buttons to your blog to encourage readers to share your content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

The Effective Marketer

JUNE 21, 2009

Odden recommends: Search Engine Watch: www.searchenginewatch.com Search Engine Land: www.searchengineland.com WebPro news: www.webpronews.com HubSpot: blog.hubspot.com SEO MOZ: www.seomoz.org Top Rank Blog: www.toprankblog.com Veredict : If you have never done any SEO in your life, his presentation is excellent. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

MAY 29, 2012

We talk a lot on this blog about how email marketing and social media should be integrated. It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. But you know what else it does? is your business?

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

SmartBug Media

MARCH 19, 2020

Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). You have to subscribe to the blog via RSS, but it’s worth it. You’ll learn more about using videos on all of the different social media platforms available. Shakr is a DIY video creation software.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JANUARY 13, 2014

HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. Social media? Of those sources, which social networks, keywords, and websites are sending visitors your way? Non-HubSpot users can fall back on Google Analytics.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Enterprise Management 160

Enterprise Management Work Management Social Media Marketing Management 160

Hubspot

AUGUST 4, 2010

With new applications launching daily and “experts” promoting the next big thing in social media marketing, it is a fast changing and confusing industry for marketers. Many of the “hot” new social media applications can be placed into one of four emerging trend categories. Collective Buying.

Social Media 28

Social Media Trends Social Marketing Planning 28

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

JULY 20, 2011

Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing! eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. Here’s what to outline to set your company up for social success: 1.

Enterprise Management 77

Enterprise Management Digital Asset Management Work Management Social Media 77

Smashmouth Marketing

FEBRUARY 22, 2009

First, for those that aren't yet aware of Twitter (all 5 of you) - Twitter 101 : Twitter is a is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length. Selling Power's publisher and Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

First, for those that aren't yet aware of Twitter (all 5 of you) - Twitter 101 : Twitter is a is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length. Selling Power's publisher and Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Hubspot

FEBRUARY 10, 2014

Not only that, they''ll likely share your content with other people in their networks through email and social media, exposing you and your blog to brand new audiences. 2) RSS Feed (Must-Have). To the right, you can see an example of HubSpot''s Post Listing module in action in our Opinion section.

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Which social network is the most appropriate choice ? Leverage those social networks! Depending on the length of the contest, you should make social promotion of it a regular part of your social media updating to encourage participation.

Social Media 28

Social Media Media Rules Landing Pages 28

Hubspot

OCTOBER 5, 2010

In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. 7 Online Marketing Euphemisms to Help Sell Social Media. Connect with HubSpot :

Paid Content 28

Paid Content Online Marketing RSS PPC 28

Hubspot

NOVEMBER 18, 2011

This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. 11 Reasons Your LinkedIn Company Page Sucks.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MARCH 20, 2012

I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. Blog RSS Feed. There's a very simple way to populate your LinkedIn company page with your business' content, and it's called your blog's RSS feed. What can I say? News Module. Company Status Updates.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

NOVEMBER 2, 2010

Many companies, David explained, are overwhelmed with all the talk about social media. A better way to look at this evolution in communication, David suggested, is to simply view it as real-time engagement rather than social networking technology. How would HubSpot react to news? Connect with HubSpot :

Ideal Customer Profiles 28

Ideal Customer Profiles PR RSS Hubspot 28

MLT Creative

MAY 25, 2011

HubSpot’s Website Grader assesses key components that support getting found on search engines, such as: Content: blogs, indexed pages, readability. Promotion: social media usage, Twitter grader, retweet stats. Conversion: RSS feed subscriptions, conversion forms. Conversion: RSS feed subscriptions, conversion forms.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Websites Paid Search Agency 40

Hubspot

JUNE 14, 2013

Though it’s kind of disappointing to hear that he doesn’t run the page himself, it’s not really too different from companies hiring social media managers to run their Facebook Pages. Oxford English Dictionary has finally added social media definitions to words like follower, tweet, and crowdsourcing.

RSS 28

RSS API Aggregators Facebook 28

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. Promote RSS Feed URLs. Connect with HubSpot : Unique Title Mentions in Twitter.

Tactics 28

Tactics SEO Digg Lead Scoring 28

Hubspot

JUNE 26, 2012

Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Check social monitoring tools (e.g. HubSpot, Google Alerts, HootSuite, etc.)

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Convince & Convert

JULY 6, 2012

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). The RSS feed is: [link]. Listen Now.

Marketing Automation Services 114

Marketing Automation Services Linkedin Twitter Work Management 114

Hubspot

MAY 24, 2010

Now that you've started to settle into your Monday, we hope you'll enjoy some of our favorite articles you may have missed in your RSS Reader last week. B2Bs can benefit from the social media channel as well. Marketing Takeaway: You might want to think twice about implementing a restrictive social media policy at your company.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

JUNE 8, 2010

As the web becomes more social and an increasingly important part of a marketer's day, the web browser is turning into one of marketers' most useful and powerful tools. Browsers are how most of us use social networks like Facebook. News Reading -- Do you use an RSS reader to read articles from blogs and websites?

Marketing Management 28

Marketing Management Marketing Budget RSS Budget Programs 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

JUNE 29, 2011

Most eCommerce marketers have inventories that are too large to simply set up an RSS feed that broadcasts our products on Twitter – nor is there any real value in that anyway. Product recommendations prospects get from their social network can be highly influential in their purchasing decisions. Connect with HubSpot :

eCommerce 28

eCommerce Twitter Effectiveness Paid Search Agency 28