Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Hubspot

APRIL 9, 2020

In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO. Having a crisp HTML footprint is the easiest way to qualify for rich features in SERPs.". Drill into their intent.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. HubSpot is a CRM platform widely used by B2B marketers. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not. Keyword Research.

Design 69

Design Hubspot SEO Lead Scoring 69

Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. Website Grader by HubSpot grades your website on several key metrics such as SEO, mobile optimization, web traffic and more.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Sprout Social

AUGUST 28, 2023

Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). It analyzes search term SERPs and compares your content against the learnings of top-ranking pages. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

SmartBug Media

FEBRUARY 4, 2020

Interviewing actual prospects, customers, partners, and sales reps to validate your research. Using Moz, SEMrush or another keyword research tool, pull first-page-ranking exports from the top domains that are ranking for each of these core topics. You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Align your SEO strategy with audience research. Integrate tools into your MarTech stack that influence NLP.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Don’t rely solely on keyword research tools to come up with your content ideas.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Vidyard

OCTOBER 27, 2019

Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Grow Revenue. Influence Buying Decisions. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Navigate the Channel

JUNE 19, 2023

When online content started to really take off, research behind the psychology of headlines, particularly clickbait headlines took off. Also, according to The Yardstick Agency , “Research has shown that most website readers don’t read all your words. We know that’s not shocking. What channels do you use for marketing?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Vidyard

OCTOBER 27, 2019

Grow Revenue Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Get the Guide 4.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Hubspot

APRIL 25, 2019

Any traffic that hits your Amazon product pages is already primed to buy, even if they’re merely checking prices or researching new products. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Product Images.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. There are a number of ways to go about this, but one of the easiest is to use a keyword research tool. There are a number of different keyword research tools available, but one of the best is Google Keyword Planner.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

SmartBug Media

DECEMBER 19, 2022

Keyword Research. Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Keyword Research Practices to Follow. Keyword research tip: Your DA influences your keyword strategy.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). What is local search marketing? Source: Kelsey Group ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

JUNE 16, 2020

Having a clear purpose will also help you fill in some of the blanks for the rest of your blogging strategy, like distribution and topic research. Conduct keyword research. This happens through keyword research. Keyword research is an SEO tactic that identifies possible words and phrases on the minds of your target audience.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). For example, instead of pumping out ten short blog articles every month, write five in-depth, highly researched, and strategically optimized articles that will resonate with your target audience.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

FEBRUARY 5, 2018

Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? Back in December, we wrote about our own research on just how much featured snippets eat into blog traffic.

Features 76

Features Google Work Management SERP 76

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

SmartBug Media

FEBRUARY 5, 2020

Research: Demonstrates authority. Although there’s been debate in the digital marketing community as to whether or not keyword research is dead , keywords are still a crucial part of SEO. Keyword research helps you: Determine what topics people are talking about. This SERP feature aims to answer a user’s question immediately.

SEO 87

SEO Tips SERP Content 87

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). link] (HubSpot). Source: BrightEdge. How effective is SEO?

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. To read about the full methodology, visit our research report. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. Think about that for a moment.

Traffic 76

Traffic Features Google SERP 76

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Use these phrases to: Conduct keyword and topic research. Since the first time it was tested in August 2015, SERPs with PAA questions have grown between 40 and 42%. What is Google Suggest? Why Is This Important?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. There are many tools that can support each step in the process - from strategic planning, to content research, creation, publication and promotion. Generate Top Content Ideas and Research. Related: 5.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right?

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

SmartBug Media

OCTOBER 12, 2020

In the playbook, we’re identifying the key pain points of the new customer base you’re targeting, performing search engine keyword research, and proposing engaging content (e.g., website, landing page, blog, email, sales playbooks, and so forth) to reach this new potential buyer. Do you want to become an industry leader for your segment?

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” Unforeseen shipping costs are the number one reason shopping carts are abandoned, according to Statista, which specializes in market data and research. Start with the website structure and its design. Remember those abandoned carts?

eCommerce 65

eCommerce Domain POS Fulfillment 65