Navigate the Channel

JANUARY 2, 2023

According to the world’s largest database management company, Oracle, “ Cross-channel marketing comes down to engaging with your customers or prospects across every digital channel and any device. Then, prospects may complete an inquiry form, which prompts a follow-up call they have with you or your team. Select touchpoints.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

SmartBug Media

OCTOBER 12, 2020

When prospective clients are looking to hire a marketing agency, there are a ton of questions that come up, including whether or not to hire an agency at all and who to hire. Do you want your sales team to be able to prospect faster and more efficiently? Paid Search and Paid Social. Would you like to know who your hot leads are?

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. The top 3 paid advertising spots get 46% of the clicks on the page. they spend on AdWords.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Hubspot

JULY 22, 2020

Sometimes, the first contact prospects have with agencies are their brand, so yours should speak to your agency. For instance, assigning negative keywords makes your content show up on more relevant SERPs. A keyword research strategy exposes the content you produce to a wide range of valuable prospects.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Marketing Insider Group

JUNE 15, 2015

It also falsely simplifies prospect behavior: people don’t just want to be engaged for the sake of it; they want to be engaged in relevant, timely, personalized ways. If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile).

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Strategic-IC

JUNE 25, 2019

Related: With so much noise in the marketplace, it has never been more important to reach your prospects at the right time, with the right message in order to stand out. Having intent at the core of campaigns will also help you identify any gaps in your content strategy which could provide additional relevance and value to your prospects.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

SmartBug Media

JULY 2, 2021

If you were to make the first page in Google search engine results page (SERP) for IT services despite being a managed service provider, a large amount of the traffic coming to your blog would be unqualified, which leads to a high bounce rate. Google the terms you’re targeting and see what kind of results come up.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

AUGUST 13, 2021

One way to boost your search engine result page (SERP) ranking is to utilize a consistent customer review strategy. You can’t forget the likes of Google My Business or Facebook , so that you show up on the SERP when prospects are searching for senior care in your area. Again, be sure to: Clearly define your ask (i.e.,

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Valasys

MARCH 5, 2020

For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers. Equally important is tracing the intent of the prospects to research. Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. According to a study by HubSpot, companies with a well-defined ICP and sales-qualified leads tactics are 2.4 times more likely to exceed revenue goals than those without one.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). For example, HubSpot's socials do both. This is done by referencing the search queries your customers type in on Google.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. So, when you Google your product, where does your business fall on the SERP as opposed to others? So for traffic, SEO is a must.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

Leadspace

FEBRUARY 19, 2018

According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. But according to GMass, cold emails are still effective for things like finding influencers and landing phone calls with prospective leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

seo.co

OCTOBER 27, 2020

Source: Hubspot. In a recent book, he claims to have created a new website circa October 2004, and was able to push it to the top 20 positions in Google SERPs for a target keyword in less than a month. But it also happens to be one of the most contested, debated, and questioned concepts in the world of search engine optimization (SEO).

Google 116

Google Effectiveness Domain CAN-SPAM 116

SmartBug Media

AUGUST 4, 2020

Online reviews from your happy customers do much more than just build trust with prospects— they are also powerful tools that can directly impact your bottom line. If you aren’t investing in the right channels, then the right prospects won’t see all of those amazing reviews you’re generating. Sounds too good to be true, right?

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

TrustRadius Marketing

APRIL 23, 2021

The prospective customer has a need, and the product solves that, but the interaction is very much user-driven. Blogs, SERP, social media, and newsletters people sign up for are common examples of this. One popular vendor for this, Hubspot , is credited by many to be the founder of inbound marketing.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

DAGMAR Marketing

APRIL 5, 2022

Facebook ads provide the highest return on investment (ROI) among all paid advertising channels (HubSpot) Social media advertising is the second biggest market in digital ads and it is expected to grow to over $252 billion in 2026 (Hootsuite) Google (38.6 Google Local Services Ads are designed to attract local prospects to your business.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Account-based Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Google also has options for prospecting audiences.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. A simple, free option is HubSpot Marketing Free. What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

The Lead Agency

APRIL 14, 2024

It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it. The more informative content you have, the more attractive you look to your prospects. Your prospects just want what is relevant, interesting and engaging to them.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

OCTOBER 25, 2017

These long, complex sentences might make sense to the rep but confuse the prospect, or worse, cause them to lose interest. They’re four battle-tested ways to immediately improve your talk track and secure a follow-up meeting with a prospect you’ve just met. But vernacular only serves to alienate and confuse your prospects.

Analysis 80

Analysis SERP Marketing Prospects Training 80

LeadSloth

JUNE 23, 2009

In short: everything to make sure that prospects find you, rather than you trying to find your prospects with ‘outbound’ marketing. Rank tracking (or SERP tracking): monitor your site’s rank for those keywords. But there are also integrated tool suites, like Hubspot and Raven. What Does it Do for You?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Valasys

DECEMBER 19, 2019

The B2B content marketing trends of 2019 reflect that content has been the core when it comes to attracting, engaging & converting the prospects of B2B brands. Content marketing for Lead Generation: According to Hubspot, B2B brands with blogs generate 67% more leads than B2B marketers without blogs.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Hubspot

MARCH 18, 2020

To help small teams, social media management software provides marketers with the tools they need to execute an entire social media strategy, such as the tools within HubSpot's Marketing Hub. When building this team, make sure that your content creators are familiar with online management software, like HubSpot's Marketing Hub.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Albacross

DECEMBER 25, 2018

According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. The only problem is that setting up your profiles and then waiting for prospects to come to is a strategy that does not cut it. Among the main reasons for this boom, lead generation stands out.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Valasys

AUGUST 22, 2019

Local SEO helps businesses promote their products and services to local prospects & customers. According to HubSpot, 80% of potential customers use search engines to find local information. Oftentimes, prospects who perform a local search have a greater intent to buy.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Whereas SERP competitors did not even come close.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Valasys

FEBRUARY 13, 2020

A robust & engaging content strategy fuels sales by engaging the prospects, end-users & existing-customers. According to the State of Inbound Report by HubSpot , the marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

seo.co

OCTOBER 6, 2021

I won’t get into the specifics of SEO in this article, but know that your articles will have to meet certain SEO protocols to maximize their chances of being featured in SERPs. Take HubSpot’s usual eBook offer as an example: (Image Source: Hubspot ). Provide helpful, original material that a prospective buyer might read.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

TrustRadius Marketing

FEBRUARY 28, 2019

Without content, there is nothing for customers, clients, and prospects to engage with. Your site’s ranking on Google SERPs. Hubspot is an all-in-one inbound marketing platform. Hubspot enables websites to easily use GA tracking on their pages and blogs to show how marketing efforts are helping brands reach their goals.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Without content, there is nothing for customers, clients, and prospects to engage with. Your site’s ranking on Google SERPs. Hubspot is an all-in-one inbound marketing platform. Hubspot enables websites to easily use GA tracking on their pages and blogs to show how marketing efforts are helping brands reach their goals.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. When you set out to create a video marketing strategy, one of the most crucial things to consider is what your target audience wants to watch -- current and prospective customers alike. Funny story, right? Frustrated. Source: Backlinko.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Hubspot

APRIL 2, 2018

You also risk competing with your own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101