Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Overall web traffic from mobile devices now represents 52% of web traffic worldwide. At HubSpot, 46% of our blog traffic comes from mobile. Welcome to 2020.

Hubspot 81

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Marketing Insider Group

JULY 3, 2023

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. is a site by HubSpot helping entrepreneurs build successful businesses. The software shares the site’s domain rating, traffic value, page traffic, and referring domains in the Ahrefs dashboard.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Hubspot

APRIL 16, 2020

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

Hubspot 94

Hubspot Work Management SWOT Marketing Management 94

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Marketing Insider Group

JANUARY 24, 2022

It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Marketing Insider Group

AUGUST 26, 2020

We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics. And it all starts with traffic.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

SmartBug Media

SEPTEMBER 23, 2020

Focus on presentation Think about how search engines display in your industry and build your content around what they like to showcase. Pay attention to engagement We’ve all been to that presentation that had impeccable content but a less than ideal presentation. Don’t make your website be that person!

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Zoominfo

SEPTEMBER 16, 2020

generate organic traffic vs. lead generation) and be able to measure and track the success of the content on each one. Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world. Different content does well on different channels, i.e Making Design A Priority.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Marketri

FEBRUARY 22, 2024

Hundreds of marketing firms, including Marketri, have embraced this approach to drive search engine rankings and organic traffic (website traffic that you don’t pay for). As you can see, Perplexity indicates that organic search traffic will experience a decline between 18% and 64%.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

SmartBug Media

MARCH 25, 2020

Other staff members you’ll need besides the presenter include: A marketer who can promote the event, handle logistics, and ensure a smooth operation. Optional: A person who records the presentation so attendees can access the recording later. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

ClearVoice

MARCH 26, 2024

It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Track website traffic, lead generation, social engagement, and email marketing.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Ensure this keyword is present in your: Title. Meta description.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Inbound content tends to be evergreen, though it can at times benefit from a refresh, and paid media can bring new, highly targeted traffic to existing campaigns.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Sprout Social

JULY 25, 2023

Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site. It’s critical to track how well your brand awareness campaigns are running.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

SmartBug Media

AUGUST 2, 2021

Pulling data from web analytics, SEO rankings, blog traffic, marketing campaigns, email sends, and more can take out valuable time that, as a marketer, you could spend optimizing other pieces of strategy. Here at SmartBug®, many of our clients are HubSpot users, and as such they have access to great built-in HubSpot reporting tools.

Template 98

Template Campaigns Marketing Analytics Tools Lead Scoring 98

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! To help you with your goal-setting, download our free calculator for determining your monthly traffic and leads goals.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Navigate the Channel

JANUARY 8, 2024

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On For more on video’s value, consider HubSpot’s video marketing guide or these insights from U.S.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

BOP Design

APRIL 13, 2020

Below are some helpful strategies for how to increase communication and traffic to your B2B website —now and into the coming months ahead. Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. Source: HubSpot ). Embrace Video.

Design 127

Design B2B Case Study Case Studies 127

Hubspot

MAY 19, 2020

You know, the ones where you conducted your own experiment outside of school and presented your findings on a tri-fold cardboard poster in the gym. In an era where a well-maintained website is becoming a staple for successful companies, neglecting to track and understand your web traffic can kneecap your business potential.

Activities 73

Activities Marketing Websites Tactics Tools 73

Heinz Marketing

DECEMBER 27, 2023

Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. Google Analytics remains a cornerstone for tracking various metrics like traffic and engagement. When it comes to understanding customer interactions and lead quality, CRM systems like Salesforce or HubSpot provide comprehensive data.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Unbounce

MARCH 10, 2022

You plug in a company’s website, and SpyFu will find the keywords they’re bidding on both at present and in the past, give you an estimated monthly budget, and how long they’ve been bidding on particular keywords. As your PPC agency is all about results, you’ll also find the Smart Traffic feature very useful.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

SmartBug Media

JULY 2, 2021

Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is gaining from your diligent writing efforts? Step 1: Reassess Your Keyword Strategy. Step 3: Add CTAs to All Blog Posts.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Martech

APRIL 26, 2023

Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition. Sticking only to white-hat techniques, the Editorial Link team builds high-authority editorial links to create strong portfolios and bring natural traffic to linked websites. Quality control.

Link Building 120

Link Building Advertising Agencies Ad Building Tips 120

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. Convert your popular posts to slideshare presentations.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

SmartBug Media

JANUARY 31, 2024

This momentum not only drives traffic to the site but also converts visitors into potential customers. By presenting costs openly, a business can build trust with its audience. Key Considerations for Effective Website Planning Proactive planning is essential to maximizing lead generation during a new website build.

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Scoring 69

Hubspot

NOVEMBER 16, 2020

Additionally — If you're a HubSpot customer, take a look at the new powerful integration between HubSpot and monday.com. We complement BigBrain with Looker, Google analytics 360, HubSpot, and Singular to make sure we don't miss anything.". For instance, HubSpot's Blog team primarily focuses on traffic and leads.

Marketing & Strategy 92

Marketing & Strategy Marketing Strategy Planning Work Management 92

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Specifically: Translate ABM brand awareness from target accounts into website traffic. Meaning, what types of e-tailer buyers are present in the ecosystem, and which ones should you be focused on?

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

Hubspot

MARCH 19, 2020

Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our CRM. If you really want to get fancy with your presentation, check out these five simple PowerPoint tips. These specific examples give color to your presentation and justify time spent on future projects.

Template 95

Template ROI Budget Programs Click Rate 95

Hubspot

APRIL 15, 2021

Want to Double Your Organic Traffic? Here’s a great example from HubSpot : “Creating an outstanding customer journey is a challenge felt by many marketing, sales, and customer service teams. The presentation will cover key topics and trends happening in marketing today. Create a clear stop to the presentation.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

SmartBug Media

JULY 25, 2023

In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. Look specifically at your ranking for targeted keywords and organic traffic numbers. Monitor key metrics such as click-through rates, conversion rates, and overall traffic from ads.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

nDash

MAY 26, 2022

Marketers can use analytics tools to measure website traffic, analyze target audience behaviors, and research customer preferences—these insights guide marketing teams during demand generation and lead generation efforts. HubSpot’s Marketing & Analytics. HubSpot’s Email Marketing Tools. Google Analytics.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Hubspot

JUNE 11, 2020

HubSpot Marketing Hub. HubSpot's Marketing Hub was designed with the busy content marketer in mind. Locate the traffic sources that are most beneficial in bringing in customers with the metrics tool, and if you want to access this data based on a specific region or URL, you'll have those options available. SimilarWeb.

Analytics 101

Analytics Work Management Planning Tools 101

Hubspot

NOVEMBER 23, 2020

Well, by understanding Robert’s buying pattern, Starbucks could better understand the buyer persona he represents, predict in-store traffic, and analyze how they could better market their products to similar customers. HubSpot CRM. Here at HubSpot, we’re strong advocates of customer relationship management (CRM) tools.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101