Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Porch Group Media

APRIL 22, 2021

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. 88% of social advertisers use Twitter. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Golden Spiral

JANUARY 27, 2022

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. We experienced some great examples of ABM after attending HubSpot’s 2019 INBOUND conference. Your company published a white paper that addresses the concern. You have an upcoming webinar.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Valasys

JUNE 13, 2019

Source: HubSpot). According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018). agencies, vendors & several other resources.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

JANUARY 1, 2014

Don''t be fooled: Webinars can be a lot more work than they may initially seem. Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. Take a look below to find out if webinars align well with your marketing plans. When to Host a Webinar.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

ConvertKit

JANUARY 15, 2021

I’ll put it this way: If you printed all those emails (assuming one email per sheet of paper), it would make a stack 84 miles high (and you’d use up nearly 4 million ink cartridges)! 35% of marketers are sending 3-5 emails per week to their customers ( HubSpot 2020 ). Total number of emails sent by ConvertKit in October 2020 was 1.3

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Webbiquity

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Three of the companies aren’t on Twitter.

Social Media 100

Social Media Media Work Management Marketing Management 100

KEO Marketing

JULY 21, 2017

Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars. One example ABM journey.

Inbound Marketing 48

Inbound Marketing Allocation Account Based Marketing Paid Search Agency 48

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Hubspot

DECEMBER 27, 2011

Whether its blogging, actively publishing updates on social media sites, crafting ebooks , or conducting webinars -- the more content you have associated with your brand that's findable through your website, the better. But what about webinars? 7 Tricks for a Successful Marketing Webinar. Don't Be a One-Armed Paper Hanger.

Webinar Metrics 28

Webinar Metrics Top of Funnel Planning Work Management 28

Optinmonster

FEBRUARY 21, 2024

He got Hubspot VAR Inbound Marketing certified, Google AdWords and Google Analytics certified, Hootsuite certified, and completed about 3-4 other marketing-related educational programs. The lead magnets included educational ebooks, webinars, checklists, and white papers. They also saved it to Delicious and StumbleUpon.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Calls to action are essential to any marketing endeavor, including video. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Effective Marketer

SEPTEMBER 27, 2010

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 How can we improve this process? United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Sprout Social

SEPTEMBER 9, 2016

A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. A4 Co-hosting Twitter chats are very popular and are usually pretty successful if one (or both) have decent followings. A6 – @hubspot does this constantly!

Marketing & Strategy 49

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 49

Chris Koch

MARCH 19, 2010

Image by HubSpot via Flickr. Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information. I want to do something ambitious and I’m hoping you’ll help. Gather information by asking questions. Seed discussions.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. The second report on social media and b2b marketing is from HubSpot. This white paper aims to change that perception of them.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. This white paper aims to change that perception of them. How do you drive more traffic?

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

ClearVoice

APRIL 23, 2020

Webinar scripts. White Papers. Scout out their Twitter. He goes on to explain that marketers need to think of personas as a three-dimensional person and question their interests beyond business applications. This is where tangential topics and empathy come into play. Blog posts. Buyer’s guides. Buyer personas. Newsletters.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. .&# (See Content Marketing – The Ultimate Cheat Sheet ).

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

AUGUST 13, 2010

At HubSpot , we’re always debating which marketing tactics get us the best leads – the leads that eventually convert to sales. You don’t create a webinar in just one hour (if you want it to have good content). White papers take research and thought to produce something of lasting value. Connect with HubSpot :

Webinar Metrics 28

Webinar Metrics Hubspot Marketing Budget Tactics 28

Hubspot

AUGUST 1, 2011

It was brilliant to advertise new toys during episodes of kids' shows, showcase a restaurant in the local paper, be persuasive over the phone, and sell clothing through catalogues. Facebook and Twitter Inboxes Are the New Email. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar.

Telemarketing 28

Telemarketing Salesforce.com Business Webinar Metrics 28

Hubspot

JULY 12, 2011

Register for Henry's joint webinar with HubSpot, How to Gain Customers and Increase Sales by Running Daily and Group Deals! In Sunday papers all across the nation, retail outlets will run circular ads announcing their week’s sales. Free Webinar: How to Increase Sales by Running Daily and Group Deals.

eCommerce 28

eCommerce Paper Paid Search Agency Webinar Metrics 28

Hubspot

OCTOBER 11, 2011

In industries where this is the case, the response should be larger,” said Luca in an email interview with HubSpot. For instance, you could add praises on your homepage, include case studies next to your product pages, and place testimonials on landing pages for your whitepapers or webinars. Connect with HubSpot :

Positioning 28

Positioning Research Lead Marketing Qualified Leads 28

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. 26% of adults are almost always online.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Moz

JANUARY 22, 2019

Look at how HubSpot lays out their resources navigation. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. This is because you’re sending a very specific audience to that page.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

PureB2B

AUGUST 3, 2016

In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. You can host webinars that provide detailed feedback that’s customized for clients who provide their contact and personal information. But, make it worthwhile to buy into your exclusive of.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. Want to start labeling your meetings?

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Entice them to continue receiving regular communications from you by offering a free white paper or a special report.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

OCTOBER 22, 2010

From the many Website Optimization Webinars I've done over the past six months, I've signed up for many Facebook company pages, and I follow tons of people on Twitter. We do something similar here at HubSpot. Connect with HubSpot : Furthermore you can see how the content posting supports your social marketing objectives.

Social Media 28

Social Media Social Marketing Planning Media 28

SmartBug Media

OCTOBER 9, 2019

Annual revenue and/or budget: Asked in a form or pulled from company data in your CRM ( like HubSpot ) to identify if they are a fit for your target deal sizes. Give your lead gen content an edge by creating diverse content that truly meets a need for your leads: White papers and industry reports. Live and on-demand webinars.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

PureB2B

AUGUST 3, 2016

In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. You can host webinars that provide detailed feedback that’s customized for clients who provide their contact and personal information. Your Blog Should be Integrated into Your Main Website.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28