Hubspot

DECEMBER 6, 2019

In fact, here at HubSpot, we’ve adopted a pretty unique approach to influencer marketing, and it’s yielded some amazing results — and relationships. How HubSpot Uses Influencer Marketing. I recently talked to Carolyn Kim, Partnerships Manager at HubSpot. How HubSpot Redefines Influencer Marketing.

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. In this article, I’ll talk through the report surveys and content, the web experience, the promotion, and the results. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. Promotional Channels.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Hubspot

MAY 7, 2019

At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. HubSpot's Integrations Ecosystem Is Growing. We’ve invested heavily in building a robust ecosystem of technology partners that customers can connect to their HubSpot instances. The way we use software is changing.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Scoring 76

Hubspot

MARCH 24, 2021

Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook. How to Promote an Event on Facebook. To demonstrate how to effectively promote an event on Facebook, let's walk through an example. But, once I've created the event … how do I promote it? Let's explore those, now.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Hubspot

MAY 4, 2020

She says, "Networking is a lot like nutrition and fitness: we know what to do, the hard part is making it a top priority.". And much like keeping up with proper nutrition and fitness, networking can be a lot harder when working remotely. It's a personal process — particularly when it comes to networking.

Peer-to-peer 80

Peer-to-peer Social Media Profiling Linkedin 80

G2M Solutions

OCTOBER 10, 2018

This post was originally published on the HubSpot Service blog. Nowadays, via social media, your customers can quickly share recommendations -- and negative reviews -- with their entire networks with just the press of a button. This is where the NPS ® , or Net Promoter Score, comes in.

Promotion 69

Promotion Peer-to-peer Press Custom Publishing 69

chiefmartech

MARCH 15, 2021

Before continuing, let me disclose that this is one of those rare occasions on this blog where I’m promoting what’s happening at HubSpot, where I’ve been happily serving as VP of platform ecosystem for three-and-a-half years. The HubSpot Ecosystem: Nearly $19 Billion in New Opportunity Ahead. billion in 2024.

Hubspot 61

Hubspot Advertising Agencies Paper Software 61

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). Not knowing the best channel to promote content ( Parse.ly ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

DECEMBER 10, 2020

Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Those topics are outlined below: Task Organization and Prioritization. Event Budget Management.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

chiefmartech

SEPTEMBER 21, 2017

But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? TL;DR — neither chiefmartec.com nor MarTech will become HubSpot promotional vehicles. ” I smiled.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Heinz Marketing

MARCH 4, 2021

When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media platforms that allow you to share content can promote free or paid, in this case we’re going to focus on the free aspect. Promoting a business or company.

Paid Content 132

Paid Content Social Media Media B2B 132

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. Marketing: Promote and market your podcast to the right audience. Integrate Your Podcast Into Existing Marketing Campaigns Podcasts need their own promotional strategy to perform.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Webbiquity

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. HubSpot: Lay a Bet on Instagram Video Marketing.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

SnapApp

JULY 12, 2016

Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot. . When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. Here are some quick wins to increase conversion rates on your promotion channels. Website CTAs/pop-ups.

Conversion Rate 48

Conversion Rate Promotion Advertising Channels Optimization 48

Hubspot

DECEMBER 29, 2016

No matter how far you advance your career, networking is likely never going to be something you enjoy. Let’s stop networking. When you start looking at networking as a way to help people, it gets a lot easier. Networking and industry meet-and-greets are inherently uncomfortable, even for the extroverted out there.

Social Media 78

Social Media Conversion Automation Promotion 78

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Every month, HubSpot generates a few leads that turn into clients as a result of this activity.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

SmartBug Media

DECEMBER 22, 2023

The former is cost-effective, especially when promoting the same call to action, products, and industry vertical. Embracing sophisticated customer journey software, such as HubSpot, can improve tracking and help with analyzing event ROI. For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

Display 77

Display Google Marketing Analytics Tools Paid Search Agency 77

Only B2B

MARCH 13, 2024

It’s the best-promoted content that wins.” Syndication platform fees: Some platforms charge for access to their network of publishers and audience reach. Promotion and monitoring: This includes promoting your syndicated content and tracking its performance across different channels. “It’s not the best content that wins.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These metrics eventually yield results with lead generation and sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Here on the HubSpot content team, we wanted to take on the shift, responsibly. It’s simple math.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

FMG Suite

APRIL 25, 2024

In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. And once your firm is known as its own entity, then you can work to grow the brand and network with others. Once you have reached out to your network, here are some other things I recommend trying.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Optinmonster

DECEMBER 28, 2023

Overview: Email Marketing vs. Social Media Marketing Over the past decade, social media networks have grown exponentially. billion people used social networks. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. There are about 4.95 This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

AUGUST 8, 2017

Social media algorithms are designed to serve audiences up the most relevant, interesting content possible -- after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends -- and content -- you love. Instagram Comment Contests.

Social Media 74

Social Media Hubspot Media PR 74

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. This is especially true if you’re active on multiple networks. For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok.

Social Media 125

Social Media Tools Campaigns Media 125

Hubspot

OCTOBER 20, 2017

It began last fall, where much of social media was full of contention and -- as it was later revealed -- dripping with promoted political content with links to Russia. After all, our optimism dictates that these networks weren't created to divide, even if that's how some groups have leveraged them within the past two years. 2) Helpful.

Social Media 77

Social Media Media Facebook Network Marketing 77

The Marketing Blender

OCTOBER 14, 2022

You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. And since LinkedIn is a professional network , it’s the perfect place to promote business-to-business products and services. . See Our Work. . Who We Are. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Only B2B

OCTOBER 18, 2023

According to HubSpot, the average user spends 88% more time on websites with video, contributing to higher rankings in search results. Building Collaborative Networks for Video Syndication Collaboration is a powerful strategy in video syndication.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

BOP Design

MARCH 12, 2021

While Facebook, LinkedIn, and Twitter have taken precedence over using the network that created the selfie, it should not be ignored as a viable option for B2B companies. The greatest benefit of using a business profile on Instagram is the ability to create post promotions. Using Instagram Stories.

Paid Search Agency 117

Paid Search Agency Companies B2B Thought Leadership B2B 117

Hubspot

NOVEMBER 8, 2023

In this blog post, we'll explore 14 essential best practices and tips from experienced sales managers at HubSpot. Hailey Linz , Corporate Sales Manager here at HubSpot, shares, “My top tip for aspiring sales managers: Lay a robust foundation for your team by crafting a strong operating model. Best Practices for Sales Managers 1.

Work Management 65

Work Management Lead Ranking Allocation Hubspot 65

Martech

FEBRUARY 8, 2024

Promotions were earned. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Instead, they rely on their network of peers — which is untrackable. SALs (Sales Accepted Leads). Marketing/sales alignment was never better.

Marketing AI 130

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 130

Contently

JANUARY 23, 2020

With your team, your network, your boss. The lesson: Promote shareability. HubSpot’s Website Grader. The folks over at HubSpot are masters of providing free tools and templates for digital marketers. You can gauge page load speed from seven locations around the world, and it’s totally free. Tableau Public.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Hubspot

JUNE 7, 2021

That's where a brand champion comes in as someone who promotes your business and helps grow your loyalty base. For instance, an employer brand specialist is responsible for promoting a company's culture and benefits to outside candidates. Start by conducting regular employee net promoter score (eNPS) surveys.

Brand Identity 99

Brand Identity Branding Business Word of Mouth 99

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98