SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. In addition, you can customize your online store with over 4,100 apps that integrate directly with Shopify. Why choose Shopify and HubSpot integration?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Inbound used to promote itself through an “if you blog it, they will come” lens. In 2014, HubSpot added a CRM. But the true strength of the platform has shifted.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Sage Marketing

MARCH 17, 2022

Whether you are just starting a business or company, planning the growth strategy for your business or want to streamline your processes and interactions with customers, a customer relationship management (CRM) solution can promote your business and help you achieve your goals. Using HubSpot reduces the cost per lead by 44%.

Hubspot 52

Hubspot Work Management Paid Search Agency Marketing Management 52

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? Fortunately, the right popup makes it easy to grab your website visitors’ attention and convert them into leads and customers. By the end of this tutorial, you will know exactly how to create a HubSpot popup that will increase your email list.

Hubspot 75

Hubspot Display Rules Template 75

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Inbound used to promote itself through an “if you blog it, they will come” lens. In 2014, HubSpot added a CRM. But the true strength of the platform has shifted.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Hubspot

DECEMBER 6, 2019

Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. Today, customers rely on the recommendations of friends, family, and people they admire more than the brands or companies themselves.

Hubspot 87

Hubspot Ad Building Work Management Paid Search Agency 87

Hubspot

MAY 9, 2022

Whether you’re a freelance designer or the leader of a sales team, you’ve got more important things to do than manually bill your customers. HubSpot Payments : Best Invoice Software Overall. HubSpot payments is a powerful tool included in Sales Hub. Integrates with HubSpot? Over 1,000+ custom tool integrations.

Work Management 61

Work Management Budget Programs Marketing Management Small Business Marketing 61

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. This allows you to know how well your new content will do before publishing it. Supported platforms include Meta Ads, Google Ads, LinkedIn Ads, Hubspot and more.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Who has time to write blog posts and to promote them? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. Highly engaged customers. Not only that.

Paid Content 306

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 306

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 51% of companies that have invested in content marketing publish content daily ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

G2M Solutions

OCTOBER 10, 2018

This post was originally published on the HubSpot Service blog. Recommendations from colleagues, business peers and trusted advisors, even friends and family are incredibly valuable to your B2B customers. This is where the NPS ® , or Net Promoter Score, comes in.

Promotion 69

Promotion Peer-to-peer Press Custom Publishing 69

Marketing Insider Group

SEPTEMBER 28, 2021

Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. So how do you start using them?

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

chiefmartech

SEPTEMBER 21, 2017

But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? In the big picture, the platform must adapt to evolving customer needs in order to thrive. True platforms love wondrous variety.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot. Image credit: Olya Kobruseva on Pexels.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

SmartBug Media

MARCH 25, 2020

Promoting your events. Increase customer retention (training). If you need help getting started with ideas, ask your customers , check out what’s trending on social media, and see what your competitors are doing. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. These focuses are in alignment with how customer needs change and other disruptions.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 90

Knowledge Base Hubspot Validation Landing Pages 90

Only B2B

MARCH 13, 2024

It’s the best-promoted content that wins.” But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. Syndication platform fees: Some platforms charge for access to their network of publishers and audience reach. “It’s not the best content that wins.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Contently

APRIL 19, 2021

With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? Thanks to a catchy custom song, users are provided a lighthearted, engaging way to bring awareness to a critical COVID-19 initiative.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Start by brainstorming a frequent or common customer or client question to address. It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. One of top ways to promote your business is through content marketing. Content marketing is a strategy that helps businesses connect with their audience through content creation, distribution and promotion.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Navigate the Channel

MARCH 13, 2023

You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. Why is Customer Feedback So Invaluable? True for any company.)

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. It is like a testimonial for the brand that helps to expand its customer base and foster brand loyalty among its existing customers. Let us explore more on the same below.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

DECEMBER 23, 2020

Currently, personal pages don’t offer the same range of publishing tools. Step 2: Click on “Publishing Tools.”. In the left menu of your business Facebook page, click on “Publishing Tools." This will bring up a list of all published posts, as well as options to see your scheduled posts, drafts, and expiring posts.

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

chiefmartech

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 100

Trends Aggregators Long Tail Marketing Startups 100

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. 44% of bloggers publish new content between three to six times monthly. Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads. Tumblr had 456.1

Statistics 91

Statistics Paid Content Stats Blogger 91

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Contently

FEBRUARY 16, 2023

Using NLP, Google categorizes search queries into four categories —navigational, transactional, promotional, and commercial. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on. It’s also about search intent —the “why” behind their search query.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Lake One

SEPTEMBER 23, 2021

Do you have a great company with superb services, yet you’re struggling to attract new customers? This strategy focuses on turning strangers into customers and building your brand presence. Inbound marketing focuses on four key stages to better promote your business: Attract, Convert, Close and Delight. Image Source: HubSpot.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

chiefmartech

MAY 26, 2020

(Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commercial platforms with customized customer experience apps and business process logic, many via “ citizen developers.” Custom Apps & Ops on a Common Core.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131