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How to Get Started with ABM in HubSpot

SmartBug Media

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting. Identify Your Target Accounts.

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7 Ways to Boost Your New Website Launch with Inbound Marketing

SmartBug Media

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels. Focus on SEO.

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7 Ways Email Marketing Can Help You Double Your SEO Results

SendX

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. The goal is to make your content more noticeable in search results to get more traffic. What Is SEO? End the video with a call to action.

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What Percentage of Organic Search Should Be Converting into Leads?

SmartBug Media

conversion rate, while outbound leads (such as direct mail or print advertising) have a 1.7% conversion rate, according to Eric Siu for Search Engine Journal. So what is a “good” visit-to-lead conversion rate for organic search traffic? Your location on the search engine results page.

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7 Ways Email Marketing Can Help You Double Your SEO Results

SendX

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. The goal is to make your content more noticeable in search results to get more traffic. Source: HubSpot. Resources to Explore.

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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

Mac Reddin, who stumbled across the idea for Commsor while participating in a no-code hackathon, explains that the current challenge is to build out the ROI engine, demonstrating the impact community can have on every aspect of a business, including marketing, sales and customer service. Read more here. Why we care. Read more here.

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Most blog articles are anywhere from 800-1,500 words, although a HubSpot study found the blog articles that generate the most leads are more than 2,500 words on average. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority. The Basics of Writing Blog Copy.