Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

DECEMBER 22, 2020

They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic. Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? Link building is a key part of driving organic traffic from search engines to your website. Organic Traffic. Links, Inbound, Outbound, and External.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. For example, HubSpot CRM allows users to create ads right through the portal.

Keywords 96

Keywords Paid Search Agency Google Ads 96

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You may get some extra traffic, but it’s mostly wasted traffic. That way if you add a related resource or something about your product, it will resonate better.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Website: The searcher wants to find a specific resource. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Website traffic hasn’t skyrocketed. You’re Driving the Wrong Traffic to Your Website. Referral traffic. Social media ads. Organic search.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. For SEO that is solely focused on voice, you must investigate and identify long-tail keywords. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. Additionally, proper keyword research is the key to getting the traffic you need on your website and blog. That in itself will increase exposure and help to build an audience and plenty of traffic. Failure To Market Properly.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Not only that, but they saw the number of quality leads increase by 700%.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Biznology

FEBRUARY 24, 2014

LEARN FROM THE COMPETITION: You can compare your keywords to competitors through online resources like Alexa (free) and Compete (paid). Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Show Them the Website Traffic. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Content marketing is red-hot. To your blog? A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 8, 2016

And, use an updated keyword strategy to grow organic traffic, and steer visitors to the right part of your site from the start. Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). You should also take a look at your current keyword traffic.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Marketing Insider Group

MARCH 7, 2021

I also have listed my favorite image resources to make sure your written content is supplemented with the right visual appeal that today’s audiences are looking for. You can track everything from your website traffic to visitor demographics to help you improve your pages. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. 10 Effective SEO Techniques to Drive Organic Traffic.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. 4) Mix Long-Tail and Head Terms. improve distribution to your blog posts”. Focus with SEO is key.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Hubspot

OCTOBER 27, 2020

Luckily, there are resources you can count on to always have trustworthy, valuable, and well-researched information. To help you find them, I've put together a huge list of credible SEO resources in every category. HubSpot's first season of Skill Up is all about SEO. Someone shares the same link in HubSpot's SEO Slack channel.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Optinmonster

MARCH 19, 2024

Headline Analyzers Headline Generators Headline Research Tools Headline A/B Testing Tools Bonus: Free Headline Resources Headline Analyzers If you’re a marketer, you might already be creating headlines for your marketing campaigns. Questions: In this section, you’ll find long-tail keywords in question format.

Lead Ranking 88

Lead Ranking Resources Lead Scoring Tools 88

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Change the date range under “Live data” in the top right to your highest-traffic month. (It They may be getting more referral traffic than you as well. Delete Columns D-K.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." Not Focusing on Profitable Terms.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

MARCH 29, 2013

I recommend running email A/B tests because you don't need to rack up enough traffic to, say, a landing page to wait for statistical significance; if you have a good size email list, you can get statistically significant results much faster. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

JANUARY 26, 2017

1) Diversify your traffic sources to keep earning visits from Google. Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . Tracking metrics like traffic and engagement, provides insights into what topics and formats your prospects prefer. A recent study found 74.6%

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. Monitor what percentage of your website traffic comes from organic search every day, week, and month.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird? SEO Ecommerce'

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

DECEMBER 23, 2011

Converting traffic into leads. When time and resources are dedicated to the pursuit of these three things, you'll find yourself better able to predict your lead flow, thus enabling you to set and hit realistic (or lofty!) Remember that long-tail keywords consist of 70% of organic searches, and they drive extremely qualified traffic.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. While both strategies can drive traffic, they have different virtues. Your SEO-optimized pages create a perpetual flow of traffic. On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

SEPTEMBER 15, 2016

The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. Our main focus was especially high-volume keywords (a few thousand searches a month) — we were shooting for the stars, and hoping for big wins in organic traffic. More clicks = more business, right? Not always. but not conversions.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Golden Spiral

JULY 2, 2021

It drives website traffic, fuels the funnel, closes deals, builds trust, and aids in retention. But in order for your content marketing efforts to work, you need to consider the user experience of the resources section of your website. Rather, they’re searching for long-tail keywords related to their pain point, goal, needs, etc.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

MARCH 29, 2017

Generate More Traffic Through Inbound Marketing. While you may already have a website, you may not be getting the kind of traffic you have the potential to attract. The key to getting plenty of high-quality traffic to your website is to write large amounts of relevant, valuable content that draws and engages readers.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Hubspot

APRIL 10, 2013

A user wants answers, resources, information, reviews of a product, and much more. There are a number of ways to do this, but I recommend using a tool like the Keywords tool in the HubSpot software, or Google’s AdWords Keyword Tool. If you think about it, at the heart of every search on Google, there’s some kind of intention.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28