Optinmonster

FEBRUARY 21, 2024

He also searched for bloggers that wrote about employee wellness, human resources and other related topics, and found high-quality pieces of content like this one. Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Moz

FEBRUARY 24, 2021

This may be even more prevalent now with the rising use of digital resources due to the COVID-19 crisis. Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Numbers don’t lie. You may find it’s much easier to rank for these words.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Here's what those top checkboxes mean: Clicks: The raw number of clicks from the SERPs. Impressions: The number of times the page showed up on the SERP. How recently have you updated the post?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. It's in the Numbers.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

JANUARY 26, 2017

There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

MARCH 26, 2013

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs?

SEO 28

SEO SERP Buyer Personas Allocation 28

Golden Spiral

JULY 2, 2021

But in order for your content marketing efforts to work, you need to consider the user experience of the resources section of your website. Properly constructed resource pages attract greater search engine results because they are naturally rich in your highest quality keywords [ Higher Visibility ]. An image of the resource.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

Hubspot

NOVEMBER 1, 2016

As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). Your SEO strategy will return the most relevant visitors to you if work with long tail keywords (LTKs) that are queries containing the language your ideal students use to search for what they want.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

OCTOBER 27, 2020

Luckily, there are resources you can count on to always have trustworthy, valuable, and well-researched information. To help you find them, I've put together a huge list of credible SEO resources in every category. HubSpot's first season of Skill Up is all about SEO. Someone shares the same link in HubSpot's SEO Slack channel.

Resources 100

Resources SEO Lead Ranking Marketing Analytics Tools 100

Moz

FEBRUARY 20, 2019

You're not making an automated report — even a HubSpot intern can do that. This, along with partnerships with influencers, helps "The Broze Fellaz" take up a half of the first page on the SERP for several lucrative topics. If there is no budget left, resource allocation should be considered. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Positions your company as the resource for robust industry-related information. The higher you rank on the SERPs, the more likely you are to “get the click.”

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

NOVEMBER 4, 2010

Search engines use page URL’s as a major resource for understanding the content of each page of your website. This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. Do you have the resources to rank for a term that competitive? Connect with HubSpot : Your SEO wins are short-lived.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. HubSpot has also found similar results, with some variation based on blogging goals. Image source: HubSpot. SERP rankings are important to gauge how effective your SEO is.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

JANUARY 13, 2012

If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Remember that authorities are resources, and your usefulness will be short-lived if readers don't understand you.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results.

Traffic 75

Traffic Hubspot Lead Ranking SERP 75

Hubspot

DECEMBER 12, 2013

If this all sounds a little unfamiliar to you, here''s one of the best resources you can use to get up to speed on optimizing your content for modern-day SEO: " Blog SEO for the Modern Marketer." And these are, conveniently, also the signs to search engines that your site is worth surfacing in their SERPs.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). The size of your company, the resources you have available, and your target audience are all factors that will have a significant effect on the type of strategy that will be most effective. wants more information.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Start a Blog to Target Long-Tail Keywords. Blog posts educate your consumers and help you rank for long-tail phrases that your customers are searching for.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

DECEMBER 24, 2020

The better your SEO, the higher your website ends up on search engine ranking pages (SERPs) — as a result, the greater the chance of your site being noticed by potential customers. As is turns out, large redirect chains can significantly impact your spot in SERPs for three reasons: 1. Link Juice Loss. How to Find Redirect Chains.

SEO 99

SEO Lead Ranking SERP Enterprise Management 99

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

QuanticMind

NOVEMBER 15, 2018

The emergence and rapid rise of accessible data has not been balanced by opportunities to support and properly analyze it, making it near impossible from a time and resource perspective to successfully manage thousands (or millions) of keywords in a given portfolio. Keyword Cannibalization: A Common Challenge.

PPC 40

PPC Keywords CPC Cost Per Click 40

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Ongoing SERP reporting. How does SEO factor into the greater picture?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

SnapApp

OCTOBER 14, 2016

There are more opportunities for backlinks, increasing the odds it’ll perform high in SERPs (search engine results pages). Supported by a long-tail content strategy. Long-tail content” is content catering to specific niches versus broader audiences. Content mapping template from HubSpot.

Enterprise Management 48

Enterprise Management Planning Long Tail Marketing Buyer Personas 48

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. But, by looking at the search intents around that keyword, we identified SERPs that we could target with long-tail content. But when it comes to B2B, there’s nothing tangential about it.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Scoop.it

JUNE 22, 2021

SERP is volatile. Our marketing team has tried numerous different methods over the years to improve our SERP. For example, we reached out to Hubspot to turn their lead generation list into this simple infographic. Source: Hubspot. Also, note the related keywords and long-tail keywords.

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88

Hubspot

JULY 19, 2016

This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. That's a pretty compelling reason why you'd want to remove some of your web pages from SERPs. Stay with us, folks. Here are two ways to do it.

De-duplication 28

De-duplication Google Lead Scoring Lead Ranking 28

Hubspot

APRIL 5, 2013

Instead of having an all-or-nothing attitude, try to focus on getting the most bang for your buck from every marketing activity you can muster the time and resources to execute. Here at HubSpot, for instance, we have five core personas! If you guess wrong, you’ve wasted valuable resources your business desperately needs.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28