SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Lake One

OCTOBER 26, 2023

They use LinkedIn Sponsored content to broadly target their ICP and are also using Google PPC to capture search traffic. LinkedIn and Social Media With lower cost, display and native in place, we can turn to more expensive, but higher responsive channels like social media. The audience was high value and the kit was too.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Hubspot

JANUARY 22, 2020

Microsoft Advertising, formerly known as Bing Ads, is similar to Google in that you can create, optimize, and track PPC ads that show up in searches on Microsoft Search Network platforms, including Bing, MSN, and Yahoo. LinkedIn Ads. In fact, 80% of B2B leads come from LinkedIn, while 94% of B2B marketers use the platform.

Paid Content 95

Paid Content Amazon Paid Search Agency Facebook 95

Martech Advisor

JANUARY 8, 2020

Social Media Marketing: Engagement (post likes, shares, comments), reach, audience growth, impressions, referral traffic, conversion rate. Content Marketing: Traffic, backlinks, page views, average time on page, bounce rate, leads, conversion rate. Influencer Marketing: Referral traffic, CTR, reach, engagement, conversions, ROI.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. As marketers, we often miss out on the opportunity to convert our website traffic into leads. HubSpot’s lead generation tools help you to not just generate leads but also turn visitors into buyers. How, you might ask?

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. In 2022, Shield gave all of their users a “year in review” PDF that’s formatted for LinkedIn. Hubspot does this with its “Make My Persona” content.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream. Use SEO and SEM strategies to compete for rankings.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Zoominfo

DECEMBER 19, 2018

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. Melonie is regarded worldwide as a leading expert on LinkedIn marketing and social selling.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

NOVEMBER 15, 2019

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. The truth is that many employers search for people with this certification on LinkedIn to find employees for their marketing team. In fact, most businesses see an average of 200% ROI on their Google Ad spend.

Paid Search Agency 101

Paid Search Agency Ads Google Advertising Agencies 101

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Hubspot

AUGUST 11, 2019

HubSpot research shows 40% of salespeople view prospecting as the most difficult part of their jobs. If you have a lot of organic traffic coming to your pricing page, or you notice this page is a high converter for you, drop a lead bot there to engage with a higher number of leads. Participate in LinkedIn Groups.

B2B Sales 71

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 71

Valasys

MARCH 5, 2020

Integrate Your SEO & PPC Efforts: Traffic from organic SEO is free whereas for PPC traffic you have to pay some coast with each click that happens. Integrate Your SEO & PPC Efforts: Traffic from organic SEO is free whereas for PPC traffic you have to pay some coast with each click that happens.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Connect with Samantha: Linkedin | Twitter.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. The body of a LinkedIn ad can be up to 75 characters long. Actually, yes.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Zoominfo

OCTOBER 5, 2021

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Ahrefs TV Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. Featured Video: How to Ask for Help (The Right Way). Go take a look!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Visual appeal: While many PPC ads are visually dry, Facebook ads offer compelling visuals. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 88% , Instagram beats both Facebook and LinkedIn.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Did you know that HubSpot started blogging before we even had a product ? Step 3: Use PPC advertising as a supplement.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Valasys

JULY 31, 2023

According to HubSpot, six in ten marketers have made generating business leads their top priority. Social Media: Imagine leveraging social media platforms like LinkedIn and Twitter to connect with your target audience. This win-win partnership incentivizes affiliates to drive more traffic and conversions to your website.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

TrustRadius Marketing

APRIL 13, 2022

You can increase your brand awareness and website traffic all while connecting with consumers. If your budget can’t handle paid advertising you can focus on organic traffic generated with SEO best practices. Those are pay-per-click PPC ads. The ace in the hole for many small business owners could be social media marketing.

Paid Content 52

Paid Content Social Media Pricing Price 52

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.),

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Outbrain

JULY 3, 2019

Banner ads are hyperlinked, and are used to drive traffic to the advertiser’s website or landing page. Examples of display ad networks include Google Display Network, Yahoo Display Ads, Facebook Ads, Linkedin Ads, ONE by AOL, native ad platforms, such as Outbrain, and many more. PPC Advertising. PPC Advertising Networks.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. So here are some of those instances in which a little PPC might do your business some good!

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Circle Studio

NOVEMBER 8, 2018

On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. While not likely a large part of the A/E/C marketing budget, PPC can be helpful for boosting thought leadership pieces and increasing traffic for hard(er) to rank pages like office locations.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Ninety bloody percent! What are the causes of underperforming content?

SERP 74

SERP Optimization Content Keywords 74

Hubspot

OCTOBER 31, 2013

Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If All those weird questions you had about LinkedIn are about to be answered -- and please, share any other questions you have about the platform in the comments. Common Questions About LinkedIn Company Pages.

Cost Per Thousand 28

Cost Per Thousand Linkedin Cost Per Click CPM 28

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Let’s dive right in!

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Hubspot

MARCH 24, 2011

Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. In this episode we chat about: What to avoid when starting out with PPC. How to make to most of your PPC Campaigns. David Szetela's Clix Marketing Blog is also a great resource to learn more about PPC.

Landing Pages 28

Landing Pages PPC Adwords Optimization 28

Hubspot

MAY 15, 2017

That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page. 3) LinkedIn. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Hubspot

JANUARY 21, 2013

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

AUGUST 7, 2018

Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. The campaign reached five billion media impressions , increased Under Armour’s women’s sales by 28 percent , and pulled in an additional 42 percent of traffic to their website. Email: JetBlue. Top Online Marketing Tools.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

NOVEMBER 5, 2019

With Facebook Ads , you can create advertisements with a certain goal in mind, such as conversions or in-store foot traffic. Check out this blog post from a PPC and Pinterest expert. For example, research shows that 80% of B2B leads come straight from LinkedIn.

Paid Content 97

Paid Content Research Product Youtube 97