Unbounce

APRIL 23, 2019

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Jump to a Creative Lead Gen Example. Embed Your Lead Gen Forms in Videos.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

OCTOBER 23, 2014

If you''re stuck on what to write, you can always use HubSpot''s Blog Topic Generator. 31) Create a short video related to the offer to post on YouTube. Link back to the offer in the description of the video on YouTube and create one or two annotations within the video that link back to the offer. Internal Promotion.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Go Beyond SEO

MAY 31, 2018

Additionally, if you have a YouTube channel for your business, link your videos from LinkedIn. YouTube videos play automatically in the newsfeed on LinkedIn, and are capable of producing a 75% higher share rate, unlike other sites which require you to create video from their platforms to appear in their newsfeeds.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

nDash

DECEMBER 23, 2021

Examples of this year’s speakers include Social Media Examiner’s founder, Michael Stelzner, leading YouTube strategist, Tim Schmoyer, and the Chief Content Officer at MarketingProfs, Ann Handley. At LEADSCON 2022 , performance marketers gather with the lead gen community to discuss navigating the industry’s future.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Outbrain

MAY 4, 2022

This is a persuasive lead-gen tactic that may persuade you to purchase if you were previously unsure. According to HubSpot, businesses with over 40 landing pages generate five times more leads than those with only 1 to 5 landing pages. It could even be a webinar recording or YouTube video. Let’s review.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Hubspot

JUNE 20, 2018

Promote one of your lead-gen offers on Twitter. Be sure to add social sharing buttons to the landing pages and thank-you pages you send them to so you encourage your leads to share those offers with their own networks. We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content. Connect with HubSpot :

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

NOVEMBER 17, 2011

The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ". Why Online Lead Gen Is More Profitable. Connect with HubSpot : Source: Hinge Research Institute. The top 3 techniques were: Whitepapers and Ebooks.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Optinmonster

FEBRUARY 27, 2024

Beacon offers 3 products to help you acquire more customers: Lead Magnet Creator to create ebooks, checklists, or workbooks without hiring an expensive designer. Lead Capture Forms to build highly customizable lead-gen forms on your best-performing landing pages. Pricing HubSpot has a free CRM with limited features.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Hubspot

JULY 3, 2012

Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. When you create lead gen offers , you don't just give them away for free. No, you need something in exchange -- lead intelligence! Or YouTube. 1) Create an offer.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Hubspot

JULY 5, 2011

3-Month Campaign for Whitepaper Lead Gen Success. Since many people are more audio and visually-focused, create voice-over slides and 2 to 3 minute YouTube videos to capture interest. Connect with HubSpot : Whitepaper. 500-600 words vs. 800-1,000 words. Usually 1 point vs. Usually 2-3 points. Send it in an email.

Planning 28

Planning Generation Leads Lead 28

Hubspot

OCTOBER 19, 2011

Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? ;o). We'll use HubSpot's Facebook page as our subject. Connect with HubSpot :

Facebook 28

Facebook Effectiveness Business Ad Frequency 28

Hubspot

DECEMBER 8, 2011

This featured tweet also auto-expands to show an embedded photo or video from Flickr, YouTube, or another source. You can also support these tweets with engaging images and videos to better illustrate your offer and give your lead gen offers even more potency. Connect with HubSpot : Image Credits: Ad Age , Twitter.

Twitter 28

Twitter Brand Identity Branding Business 28

Optinmonster

APRIL 22, 2024

If you want to save time, you can use one of the customer persona templates from sites such as DigitalMarketer or HubSpot. Step 2: Choose Your Content Types There are lots of different content types, but some are more suited to lead generation than others. Videos: YouTube is the world’s 2nd largest search engine.

Paid Content 95

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 95

Hubspot

JUNE 26, 2019

He says the PPC manager is helpful to both lead-gen and ecommerce accounts. Integrations include: Google Ads, Google Analytics, Facebook Insights, Youtube, LinkedIn Ads and Twitter Ads. Here’s a demo that walks through the process: [link].

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Hubspot

MARCH 20, 2012

You want to leverage LinkedIn's lead gen potential for your business as much as possible, right? You can also (and you should) leverage this valuable LinkedIn real estate to feature your marketing offers such as webinars, ebooks, free trials or other content to support lead generation, as we've done on HubSpot's LinkedIn company page.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

OCTOBER 13, 2011

While I think most of us can agree that email is still alive and thriving, there are still many marketers that struggle to leverage it effectively for lead gen. Let's take a look at one of HubSpot's recent email sends as an example. Connect with HubSpot : So, why not break it down?

Email Marketing 28

Email Marketing Top of Funnel Privacy Policies CAN-SPAM 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. A: There are similarities and differences.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Launch Marketing

MAY 31, 2023

If you need inspiration, check out these outreach templates from HubSpot. Platforms like Google, YouTube, LinkedIn and Meta have lead generation campaign options for this purpose. The more credible websites that link to the piece, the better the content will perform in search engine rankings.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Hubspot

AUGUST 30, 2011

Fantasy: Blogging occasionally has the same impact on traffic & lead gen as blogging constantly. Fact: Businesses that blog at least 20 times/month generate 5x more traffic & 4x more leads. TiVo, DVRs, Hulu, YouTube & thousands of cable/satellite networks have fragmented TV audiences. Connect with HubSpot :

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

APRIL 3, 2012

4) Leverage lead generating and lead nurturing tools. We use lead generation and nurturing tools like Hubspot's inbound marketing software to make it easier to generate quality leads -- but to do it, we stay dedicated to creating new blog content, lead gen offers , and optimized landing pages.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

PureB2B

JUNE 15, 2022

According to Semrush’s State of Content Marketing 2022 report, lead generation is one of the top three goals of content marketing for B2B marketers. However, like the legendary Top Gun duo, marketers are also feeling the need for speed when trying to generate enough leads from their content campaigns. Are Your Landing Pages Ready?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Generation Lead Scoring 62

SmartBug Media

SEPTEMBER 23, 2020

Luckily there were several great sessions around lead generation this year at INBOUND. Our SmartBug® strategists and consultants have compiled today’s session highlights and are sharing their top insights around lead gen. Creating a World-Class Business YouTube Channel (and actually generate leads).

Lead Generation 105

Lead Generation Generation Leads Lead 105

Vidyard

DECEMBER 4, 2020

How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 How to Embed Video to a HubSpot Page HubSpot offers a complete CRM platform with all the tools and integrations you need to grow. The widget allows you to embed video from hosting sites like YouTube directly on your pages and pop-ups.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Hubspot

OCTOBER 5, 2011

The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you're squeezing out as much lead gen juice as possible from your social media strategy. 10 Ways to Squeeze More Lead Gen Juice From Social Media.

Lead Gen 28

Lead Gen Landing Pages Leads Lead 28

Directive Agency

JUNE 29, 2016

YouTube 101. HubSpot Academy Certification. HubSpot offers a few classes to HubSpot customers only, but they also offer four courses free and open to everyone. The completion of these courses comes with the reward of being HubSpot certified. HubSpot Design Certification. YouTube and Pinterest.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

Hubspot

JULY 28, 2017

We know this because it’s something our own marketing team has gone through here at HubSpot. That probably includes Facebook, Twitter, and Linkedin, but it’s now expanded to new networks like SnapChat, Reddit, YouTube, WhatsApp, and more. There aren’t many shortcuts in marketing or life but Facebook’s created a big one with Lead Ads.

Social Media 78

Social Media Marketing AI Trends Media 78

Lake One

AUGUST 5, 2020

Well, our friends at HubSpot say that “Reps that use video in prospecting, relationship-building, and sales emails see 5x higher open rates and 8x higher open-to-reply rates.” Need more leads to test your video skills on? Get the guide to lead gen. Why Video Increases Sales. Why it works is a little less concrete.

Process 56

Process Video Marketing Lead Gen Click Rate 56

Hubspot

NOVEMBER 18, 2014

According to QuickSprout , linking to YouTube videos results in a 75% higher share rate. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. LinkedIn users are more welcoming to lead gen content -- so long as the content truly is valuable to their success. Click to tweet! ).

Twitter 28

Twitter Linkedin Facebook Click Rate 28

nDash

SEPTEMBER 17, 2020

Unless you have a massive amount of resources and pitting your content marketing strategy up against incumbent leaders like HubSpot, it’s time to do more with less. YouTube videos. You get dozens of pieces of content from one major effort—and all of it is designed to promote the gated lead-gen piece. Checklists.

Top of Funnel 52

Top of Funnel B2B Advertising Mediums Content 52

SnapApp

DECEMBER 4, 2017

For example, HubSpot collects eight fields in exchange for an ebook, while some companies only require an email address. . . #24. With 82% of businesses seeing positive results from LinkedIn, it’s time to learn how to leverage the platform to generate B2B leads , and check out this cool hack. . . #32.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? But given YouTube’s size and potential reach, it can be worth it. Like ancient Rome, all roads eventually lead to YouTube. What Are the Benefits of YouTube Video?

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Convince & Convert

MARCH 18, 2016

They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys. So if I drill in here, I’ve got content marketing content, lead gen, marketing automation, sales enablement. You don’t need a licorice lead. That’s the call to action here.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Single Grain

FEBRUARY 23, 2022

That means they have experts in SEO, lead gen, PPC, social media and content marketing, all of which will help you generate the highest ROI on your crypto products. You can even pick the airdrops and YouTube influencers of your choice. Top clients: Hubble. 4) Work with Subject Matter Experts.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Hubspot

AUGUST 7, 2012

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. You also likely know that it's often easier to rank with YouTube videos due to the strong domain.

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Social Media Content Templates. Email Content Templates.

Template 78

Template Top of Funnel Planning Work Management 78