Sprout Social

FEBRUARY 6, 2023

If your goal is to grow your email list, make use of lead-gen features. YouTube cards YouTube cards are link cards that pop up throughout a video to direct viewers to other related content. For example, if your goal is to increase sales, choose a platform with shopping features.

Social Media 101

Social Media Features Media Curation 101

Smashmouth Marketing

SEPTEMBER 23, 2010

Youtube videos. As soon as you find out a tribe member has a blog, find a way to help them with a blog article. Get them to interview your CEO or Evangelist. Make it cool to be in the tribe. Be different. Create awesome reasons for people to like you. Send fun gifts to known tribe members. Introduce tribe members to each other.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Just getting started collecting subscribers? Vancouver Island University. The VIU team (of only six!)

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Unbounce

APRIL 23, 2019

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Jump to a Creative Lead Gen Example. Embed Your Lead Gen Forms in Videos.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Metadata

SEPTEMBER 28, 2021

That makes sense, too: it has the most direct line to revenue, it’s faster to experiment with, and it’s generally easier to measure because marketers have been running direct response lead gen campaigns for so long. We don’t often see marketing teams using demand gen channels to push deals through faster.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

That makes sense, too: it has the most direct line to revenue, it’s faster to experiment with, and it’s generally easier to measure because marketers have been running direct response lead gen campaigns for so long. We don’t often see marketing teams using demand gen channels to push deals through faster.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Mailmunch

MAY 20, 2021

LinkedIn Lead Gen Forms. LinkedIn has an ad format just for lead generation, called Lead Gen Forms. With LinkedIn Lead Gen Forms, the average conversion rate is 13%. LinkedIn Dynamic ads also have direct call-to-actions to help generate leads. . YouTube TrueView for Action ads.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

OCTOBER 23, 2014

31) Create a short video related to the offer to post on YouTube. Link back to the offer in the description of the video on YouTube and create one or two annotations within the video that link back to the offer. Capitalize on this, and make it easy for your employees to share your new lead gen content, too.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Heinz Marketing

APRIL 19, 2022

Instead, many are watching a YouTube video of what happened over the week, while making their coffee, answering an email, and doing laundry all at the same time. Adding new ways to consume the content you’ve already created can be more efficient for your creative team and bring in new leads. Wrapping It Up.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

FunnelEnvy

SEPTEMBER 4, 2023

In 2022, people averaged more time spent per month on TikTok than every other platform except YouTube. Moving Ahead Demand generation is like the broader net for your lead generation that can also be an accelerator for your lead gen efforts. Tip 5: Link to Your Website Early and Often. The flip side is also true.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. YouTube is the second most used search tool and it’s owned by Google. They need to use creativity and resourcefulness.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Go Beyond SEO

MAY 31, 2018

Additionally, if you have a YouTube channel for your business, link your videos from LinkedIn. YouTube videos play automatically in the newsfeed on LinkedIn, and are capable of producing a 75% higher share rate, unlike other sites which require you to create video from their platforms to appear in their newsfeeds.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Outgrow

SEPTEMBER 12, 2022

They have also written about demand gen and how marketers confuse the concept with lead gen. YouTube – Ahrefs . Your Youtube channel can be an indispensable asset for your content marketing efforts, but only if you post the right kind of content. Do give it a read! Office Hours by SparkToro.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

PureB2B

JUNE 20, 2022

. : Video content is a perfect match for the fast-paced, mobile-centric lives your B2B prospects lead. If you haven’t been integrating videos as part of your lead generation efforts, here are two good reasons why you should. First, YouTube is second only to Google in terms of popularity as a search engine.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Scoop.it

MAY 11, 2021

YouTube has in-depth review videos of your product. Most importantly, you can create your own articles, YouTube videos, lead-gen webinars and social media campaigns that show people all the great things your company does and what’s on the horizon. Lead Generation Goes on Autopilot.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Vidyard

JULY 4, 2019

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. Using video to introduce new products and create brand awareness can have a material impact beyond millennial lead gen.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

SocialPilot

JANUARY 14, 2024

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. Lead Gen Forms on LinkedIn can increase conversions by 3x. 89% of B2B marketers rely on LinkedIn for lead generation. Including the links in a post can drive twice the engagement than a post without it on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Convince & Convert

JANUARY 22, 2016

For this campaign, IHOP tapped Nathan Shields, better known as SapianCakes on YouTube for creating epic pancake designs and portraits. With these types of campaigns, it will not be a memorable experience if the deliverable isn’t up to par. Thanks to the internet, there are tons of amazing creators out there.

Lead Gen 103

Lead Gen Deliverability Twitter Differentiation 103

SnapApp

NOVEMBER 13, 2015

At the end of each quiz, contestants were sent to a lead gen form consisting of only their email address. A button directed the contact to continue to finish the lead gen process in Eloqua. 3,189 total unique leads generated – of these, 876 leads (27.5%) were new to the database. 1,564 YouTube Views.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Vidyard

JULY 9, 2019

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. Using video to introduce new products and create brand awareness can have a material impact beyond millennial lead gen. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Convince & Convert

MARCH 23, 2011

Think of it as YouTube, but for Powerpoint. This allows me to generate leads for my sales team, and makes Slideshare a truly valuable social marketing activity with a strong and traceable ROI. Create lead gen campaigns with LeadShare. LeadShare places a lead gen form within your presentation.

Tips 146

Tips Work Management Sales Qualified Leads Marketing Management 146

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. Social media may be good for 99 things, but lead generation ain’t one of them. B2B Lead Blog ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Go Beyond SEO

MAY 31, 2018

Additionally, if you have a YouTube channel for your business, link your videos from LinkedIn. YouTube videos play automatically in the newsfeed on LinkedIn, and are capable of producing a 75% higher share rate, unlike other sites which require you to create video from their platforms to appear in their newsfeeds.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Webbiquity

SEPTEMBER 19, 2023

When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.” Among the most commonly used marketing objectives are: Website visits (for news announcements and blog posts) Lead generation Website conversions LinkedIn Lead Gen forms work well for eBook downloads.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Buffer

AUGUST 22, 2019

For example, one company found that changing the phrase “Request a quote” to “Request pricing” resulted 161.66% increase in clicks to its lead gen form. When you follow a YouTuber, let’s say Casey Neistat, he’s built up your trust over hundreds (if not thousands) of hours of content and attention. Let me explain….

Paid Content 72

Paid Content Planning Landing Pages Paid Search Agency 72

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. That may be because social media isn’t just about lead gen. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. (

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Outbrain

MAY 4, 2022

This is a persuasive lead-gen tactic that may persuade you to purchase if you were previously unsure. According to HubSpot, businesses with over 40 landing pages generate five times more leads than those with only 1 to 5 landing pages. It could even be a webinar recording or YouTube video. Let’s review.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Vidyard

FEBRUARY 4, 2014

Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

DECEMBER 2, 2014

Facts Tell But Stories Sell Webinars, ebooks and other marketing materials are great additions to your lead gen arsenal, but they’re not always the best for bringing emotion to your audience – an approach proven to help conversion. Social Channels: Part of what makes video so powerful is how easy it is to share.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Moz

FEBRUARY 26, 2019

Further reading: YouTube SEO: Top Factors to Invest In - Whiteboard Friday A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared. Dr. Peter J. SERPs will become more interactive. Local SEO: Google is going to increase monetization.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

SmartBug Media

APRIL 1, 2020

Additionally, HubSpot includes other features you need, such as search engine optimization, landing pages, lead gen forms, a blog for content marketing, and more. Integrations: Squarespace offers built-in integrations with popular services/websites like social media platforms, YouTube, Spotify, and shipping services.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Biznology

APRIL 27, 2016

How to start thinking about content ideas to drive your lead gen and sales cycles. Real-world examples of businesses using video to increase sales. The types of videos to use in each step of the sales process. Ways to distribute your videos and track results. How to optimize your videos for email marketing and social media.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Scoring 80

SnapApp

JULY 24, 2013

As with all of our apps, the customization is just shy of limitless – from the photo and filmstrip position, image titles and captions, to the incorporation of lead gen and interstitial ads and the color and styling of the canvas. Make the Case AND Better Content the Calculator App. Newest to the block is the Calculator app.

Lead Gen 48

Lead Gen Paid Search Agency Youtube Stats 48

Webbiquity

FEBRUARY 16, 2016

The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. 71% said Twitter, while 54% each mentioned Facebook and YouTube. eMarketer ). B2B product marketing budgets are expected to increase on average 3.1% The CMO Survey ). MarketingProfs ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

LeadSquared

NOVEMBER 22, 2019

You can also run ads on LinkedIn, YouTube and Bing in addition to Facebook and Google Ads. The lead generation goal works better than brand awareness. We could see the drop in the conversion rate when we tried redirecting our audience to a landing page, rather than lead gen forms (It is a pre-filled form).

PPC 52

PPC Lead Ranking Planning CTR 52

ClearVoice

MARCH 8, 2022

In addition to being a highly prolific content creator and in-demand speaker, Lilach works with and coaches small businesses and entrepreneurs, helping them boost their images, while improving website traffic and lead gen opportunities. She is also a huge supporter of, and advocate for, ethical online marketing. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52