nDash

DECEMBER 23, 2021

Lead Generation World Conference. Host: Lead Generation World. Attendees can expect three full days of lead generation education and networking opportunities at 2022’s Lead Generation World Conference. Examples of tracks include compliance, lead buyer, lead generation, and more. Host: Brain Traffic.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. In this guide, I’ll show you how to generate leads with content marketing, even if you’re not seeing the desired results with it right now. The reverse is true, too.

Paid Content 91

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 91

Hubspot

JULY 1, 2013

Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users , the probability that your prospects, leads, and customers are using the Twitter is high. 10 Social Media Tips to Get More Business Value From Twitter. Then check in on them every day.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. Integrations include: Google, Bing, Yahoo, Facebook, and Twitter.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Hubspot

JUNE 22, 2011

While you're relaxing on the beach sipping a refreshing cocktail, how are you still hitting your leads goals? So next time you go MIA from work to bask in the summer sun, take these easy steps to ensure you're not sacrificing any of those precious leads. How to Generate Leads on Vacation. How to Generate Leads on Vacation.

Lead Gen 28

Lead Gen Generation Marketing Qualified Leads Leads 28

Hubspot

OCTOBER 3, 2018

In my opinion, this creates higher intent and less risk of mistaken clicks than Facebook or Twitter mobile ads. For my purposes, I decided to run a simple web traffic objective campaign (Snap also supports app installs, engagement, and other objectives). The Mechanics Behind Snap Ads.

Paid Search Agency 68

Paid Search Agency Demand Generation Agencies Ads Effectiveness 68

Hubspot

JANUARY 13, 2014

But how do you know if all that commitment is actually leading to a positive ROI? Tracking this on a monthly basis will give you a good sense of whether you''re growing traffic to your blog over time and insight into monthly trends. HubSpot customers can easily track this metric using the Sources tool (pictured below).

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

NOVEMBER 25, 2011

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. of B2B marketers who use social media say use it for lead generation, making lead generation one of the top applications for the use of social media.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Hubspot

OCTOBER 11, 2012

So let's say you've worked through step 1, and you've got a good amount of blog traffic flowing. According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Yes, frequency matters -- so work your way up.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

FEBRUARY 27, 2012

Like Twitter's follow button and Facebook's like button, LinkedIn's version makes it simple for your website visitors to follow your company's LinkedIn page with just one click. How to Boost LinkedIn Lead Gen With Targeted Company Pages ". And start following HubSpot's LinkedIn Company Page while you're at it ;-).

Linkedin 28

Linkedin Paid Search Agency Companies Click Rate 28

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. And it needs to be good.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. That's because the product or service isn't what makes a lead want to be your customer -- it's a solution to their problem that people care about. 2) Create lead gen offers that make people's lives easier.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . Tracking metrics like traffic and engagement, provides insights into what topics and formats your prospects prefer. Understand what content high-revenue leads want, so you can increase lead quality, not just quantity. . The B2B buying cycle has gotten longer—a lot longer.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

JANUARY 10, 2014

Many companies make the mistake of only using one or two channels to market to their leads. The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No Here''s an example of IMPACT promoting the same offer on Twitter.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

AUGUST 30, 2011

Fantasy: Inbound marketing focuses exclusively on top-of-the-funnel objectives like attracting prospects & leads. Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

DECEMBER 20, 2011

The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Fix It : Today's comprehensive online data about keyword traffic ( for the most part ) and website behavior shows marketers what is really driving behavior. Some of them were even YOUR ideas.

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

JULY 3, 2012

Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. When you create lead gen offers , you don't just give them away for free. No, you need something in exchange -- lead intelligence! 1) Create an offer. Or YouTube.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

FunnelEnvy

APRIL 1, 2024

Digital marketing campaigns to generate qualified leads and nurture them into sales-ready prospects are crucial for sustainable growth in this fast-moving sector. This area is where B2B demand generation (demand gen) comes in. What is B2B Demand Gen for SaaS Companies?

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Hubspot

DECEMBER 20, 2011

Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy. Am I including lead generation content? We'll start with Twitter. Anatomy of a Twitter Update.

Social Media 28

Social Media Optimization Media Social Networks 28

Hubspot

AUGUST 5, 2011

Metrics to Use: Open Rate, Click-Through Rate, Conversion Rate, Email Leads. Metrics to Use: Keyword Rank, Number of Monthly Searches for Specific Keywords, Organic Traffic, Inbound Links, (For PPC: Paid Traffic, Cost-per-Click). Metrics to Use: Page Views, Clicks, Conversion Rates, Blog Leads. Search Engine Optimization.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

JANUARY 24, 2012

After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. For the former, net new leads would be the focal metric, whereas for the latter, reconversions would likely be the end goal. Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

NOVEMBER 2, 2011

Here are 7 things you can do in 60 seconds or less to drive more traffic to your site, convert visitors into leads at a higher rate, and increase your ROI: 7 Ways to Improve Your Inbound Marketing in 60 Seconds or Less. Creating CTAs for your offers is one of the most important components of effective lead generation.

Landing Pages 28

Landing Pages Inbound Marketing Webinar Metrics Click Rate 28

Hubspot

MAY 19, 2014

No time is this more common than when businesses set out to create their first lead generation ebook. But to turn that blog traffic into leads, you need an ebook to use for the end-of-post call-to-action. The Methodology That''ll Get You Your First Lead Generation Ebook. How to Generate Leads From Pinterest.

Inbound Marketing 28

Inbound Marketing Curation Template Social Media 28

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. A successfully optimized search campaign can help your business generate more leads and get found by potential customers.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! Consider this scenario that HubSpot finds itself in pretty frequently.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Hubspot Marketing & Strategy 28

Hubspot

JANUARY 10, 2012

For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. These goals should relate to your results-driven goals, such as how much traffic and leads you want to generate from your content creation efforts.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Hubspot

MARCH 20, 2012

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Blog RSS Feed. Let's get a few low-hanging fruit features out of the way first. Careers Tab.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

AUGUST 26, 2011

At this point, it's almost insane to think that your own prospects and customers aren't on Facebook, which is why many businesses are realizing they need to create an engaging and valuable Facebook presence for their fans that also serves as a viable channel for generating traffic and leads for their business. Connect with HubSpot :

Facebook 28

Facebook Marketing Strategy Marketing & Strategy Paid Search Agency 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 27, 2013

Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. We’ve gone through and curated our best resources on “how-to” for each different social media platform so you can become a pro at using Facebook , Twitter , LinkedIn , Pinterest , and Google+. Lesson 1: SEO 101.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

APRIL 4, 2013

A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. But because you did, while you may not have captured them as a lead, per say, they''re now a subscriber to your blog. Why -- I''m so glad you asked!

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Albacross

AUGUST 28, 2018

In this article, we discuss 8 lead generation strategies that will help you reach out to potential customers. You want your client to refer you qualified leads, and not any Tom, Dick or Harry who will waste your time. Once you’ve asked for (and successfully gotten) a referral, the next step is to follow up with the lead.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Hubspot

AUGUST 4, 2015

If Montana was your marketer firing qualified leads your way, Do you have a documented sales process to follow? Do you follow up quickly with leads? Create regular, targeted lead gen opportunities? Last year, our agency’s traffic went off the cliff like Thelma and Louise. As a result, so did our inbound leads.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Work Management Marketing Management 28

nDash

SEPTEMBER 17, 2020

Throw some eBook downloads and content upgrades in the mix and you’d be generating all kinds of inbound leads. Unless you have a massive amount of resources and pitting your content marketing strategy up against incumbent leaders like HubSpot, it’s time to do more with less. Repurposing B2B Content for Twitter. Infographics.

Top of Funnel 52

Top of Funnel B2B Advertising Mediums Content 52