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43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation  -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). 9) Host a contest. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. Lead Generation Content

23 Types of Lead Gen Content to Put Behind Your Landing Pages

Hubspot

Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads. To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook  as an example: 3) Contests. People love contests. 11) Kits.

How to Calculate Next Month's Lead Gen Goal [Quick Tip]

Hubspot

Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Tomorrow, your score gets set back to zero -- but first, you''ve got to figure out what your leads goal is actually going to be. Find Your Leads Goal by Working Backwards. The key to figuring out your lead goal is all about working backwards. 100,000 in revenue *.8

Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week

Hubspot

This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. Never Generated Leads From Your Website Before? This blog post offers a few strategies to help you get started with lead generation for your website. Dear HubSpot: My Blog Isn''t Generating Leads. Enjoy! FAQs].

Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. TOTAL TRAFFIC IN FEB. stories generating traffic, which results in compounding. These examples may sound hyperbolic, but they get at values that lead. HubSpot is the inbound marketing genius who wants. original photography as something Steve the Lead.

How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google

Hubspot

As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. And from there, you can convert them into leads! Once you have identified the content that drives the most traffic, use them as fodder to share on Google+. SEOmoz.

8 Frequently Missed Lead Gen Opportunities for Your Homepage

Hubspot

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. Equally important is an understanding that all traffic is not created equal. Connect with HubSpot Got it. Worth noticing.

How to Boost LinkedIn Lead Gen With Targeted Company Pages

Hubspot

When used correctly, it's also an amazing way to convert your social media prospects into more qualified sales leads. Are there any offers that you created to generate a specific type of lead? Here's a great place to promote it and extend the life of your more niche lead gen efforts! Do you notice an increase in visits and leads? Connect with HubSpot

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. So I''m trying to figure out if I''m doing anything wrong, or if there''s anything I could be doing more to get better lead gen. Or can you ask for certain pieces later on to help qualify leads later in the buying process?

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. website traffic, brand. preference, lead generation) isn't new, just more intense. its role beyond lead gen.

How to Promote Your Old Lead Gen Offers So They Feel Brand New

Hubspot

So you've successfully created an amazing offer that you think will boost your lead generation like whoa. Do the lead generation benefits have to end so soon? You just reformatted your offer so you now have two pieces of lead generation content in your arsenal! That's where the lead intelligence you've gathered on your list will come in handy. Fear not, readers! hours.

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? While the featured entrepreneurs can certainly be happy about the exposure, many of them actually struggle to prepare their businesses on the back-end for the huge increases in traffic, social media mentions, and sales. Source: Inc.com. The result?

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. As you can see from the chart, the bottom line of the study: More Frequent Blogging = Higher Traffic and Leads. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x more traffic than those who only published between 0-4 posts.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

Hubspot

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Anyone who is familiar with SlideShare will tell you to include a final slide featuring a call-to-action for lead generation. Remember, SlideShare is a visual platform.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. website traffic, brand. preference, lead generation) isn't new, just more intense. its role beyond lead gen.

A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.

Hubspot

Yet the editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Re/code , a tech site run by Kara Swisher and Walt Mossberg, the longtime Wall Street Journal tech columnist, also won’t share traffic stats with writers. Of course at HubSpot we measure everything.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. Lead Gen Opportunities for Your Business Blog.

How to Get Existing Leads to Do Your Email Marketing for You

Hubspot

In fact, if you do email marketing right, you can generate tons of new leads. But I''m only emailing my existing leads," you might say with trepidation. How can I possibly get new leads from my email marketing?". Simple: Get your leads to do your email marketing for you by encouraging them to share the offer they just signed up for with their friends and colleagues.

Dear HubSpot: My Boss Won't Let Me Do My Job

Hubspot

Dear HubSpot, Here''s my issue in a nutshell. I was hired to execute an inbound lead generation program, which I was excited about because I figured I wouldn''t have to do much convincing about why inbound marketing works and I could just start doing blogging, social, lead gen, etc. Calculate lead targets for year and backtrack out for monthly goals. New here?

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. website traffic, brand. preference, lead generation) isn't new, just more intense. its role beyond lead gen.

Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro

Hubspot

This means that there''s lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you. Sounds like a pretty sweet deal to me, but thinking about generating leads. and actually generating leads on Pinterest are two very different things. Types of Leads You Can Generate on Pinterest. The good news?

How to Turn Your Blog Subscribers Into Valuable Business Leads

Hubspot

Well, we''ve already written posts about how to optimize for nurturing casual visitors into dedicated subscribers , and how to optimize for nurturing your current leads. No, I''m not talking about the British sitcom. I''m talking about those people who are active subscribers, but not quite leads for your business yet. How to Nurture Your Blog Subscribers Into Business Leads.

63% of B2B Companies Don't Generate Leads From Social Media [New Data]

Hubspot

Social media lead generation has been notoriously challenging for B2B companies. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media. This means that, while these companies were generating traffic from social media channels, they were not converting that traffic into leads for their businesses.

How to Get Subscribers for Your Blog: 7 Fresh Ideas

Hubspot

And each time you publish a new blog post, it's your subscribers who'll provide you with that initial surge of traffic -- which, in turn, will propel those posts' long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers. First, identify your top blog posts for traffic. Your Blog. Your Homepage.

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”.

6 Guaranteed Tactics to Turn Facebook Likes Into Leads

Hubspot

In and of itself, Likes are ultimately useless unless you're successfully converting them into leads for your business. At the end of the day, the effectiveness of your marketing team is likely evaluated by metrics like traffic and leads. If your Facebook page has 500 fans but is generating no traffic or leads for your website, you really don't have much to brag about.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). We tend to publish these posts in an ad hoc basis, often with traffic goals in mind.

Aging 60

Why You Should Measure New and Mature B2B Blogs Differently

Hubspot

These days at HubSpot, we''re dealing with both: our mature Marketing Blog (the one you''re reading right now), which has been around for 8 years, and our much newer, one-year-old Sales Blog (which you should also be reading ;-). New B2B Blogs: Focus on Traffic and Subscribers (Not Leads). But put those lead gen calls-to-action (CTAs) up on a shelf for a while.

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it. What are we missing?

7 Reasons You're Not Generating Leads From Social Media

Hubspot

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. Unfortunately for some brands, they don’t always realize there are true tactics in order to use social media effectively for lead gen, and they approach their social media presence blindly.

How Often Should Companies Blog? [New Benchmark Data]

Hubspot

After all, blogs help businesses attract new website visitors and convert them into leads. To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. Below are a few charts and stats to help you understand how the number of blog posts published monthly and in total can affect traffic and leads, depending on company size and business type.

15 Blog KPIs You Should Already Be Tracking

Hubspot

But how do you know if all that commitment is actually leading to a positive ROI? Tracking this on a monthly basis will give you a good sense of whether you''re growing traffic to your blog over time and insight into monthly trends. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 42

MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

RoyHP : Collaborate with Data Analysts: 4 Strategies to Improve Relationships with IT [link] MarketingSherpa mvolpe : "design your website first for search engines" use the free tool www.WebsiteGrader.com to check how you are doing #sherpab2b09 NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09 mvolpe : I agree!! There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it.

How to Convert Casual Blog Visitors Into Dedicated Subscribers

Hubspot

So let's say you've worked through step 1, and you've got a good amount of blog traffic flowing. According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. It’s the same way you convert website visitors into leads. So instead of that convoluted message directing people to the little module on your blog’s homepage, you can just say something like, “Visit [link] to subscribe to the HubSpot Blog!” So much simpler, right? Step 1: Blog Frequently.

Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

Most marketers these days recognize that inbound marketing is a critical component of lead generation. recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Why Online Lead Gen Is More Profitable. Connect with HubSpot Business Blogging. YouTube.

Why Your Blog Is Failing

Hubspot

This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through. Business blogs trying to drive traffic and generate leads need educational, helpful content to be at the core of their content strategy. Let''s take HubSpot as an example.