But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. MORE >>

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. Additionally, when prospects do “bite,” many of them are willing to provide their contact information, click to obtain more valuable content, and then come back for more, illustrating the concept of effective use of social media for lead generation beautifully. Ineffective Ways to Generate Leads From Social Media. How effectively are you using social media for lead generation ? MORE >>

In and of itself, Likes are ultimately useless unless you're successfully converting them into leads for your business. At the end of the day, the effectiveness of your marketing team is likely evaluated by metrics like traffic and leads. If your Facebook page has 500 fans but is generating no traffic or leads for your website, you really don't have much to brag about. The good news is, Facebook fans offer a great opportunity for lead generation if you know how to leverage them. Great Ways to Turn Likes Into Leads. Connect with HubSpot MORE >>

Social media lead generation has been notoriously challenging for B2B companies. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media. This means that, while these companies were generating traffic from social media channels, they were not converting that traffic into leads for their businesses. It's important to routinely publish content in your social channels to send qualified traffic to your website -- but how does that turn into lead generation ? Connect with HubSpot MORE >>

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. Yes, Facebook is a big deal, but there is no way it “controls 41% of social media traffic&# as was reported in a post on Mashable back in April. link]. MORE >>