SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. Optimizing the wrong page for the wrong topic. Today, this journey often involves the use of search engines.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Valasys

NOVEMBER 23, 2022

For them, the word-of-mouth marketing seemed to be the only option, until ‘Local SEO’ came in the picture. This works well for big companies that have an online presence, but for local vendors, there is local SEO. The question that arises here is, how effective is local SEO? What is Local SEO?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Powerful Component of Your SEO Strategy Keep Content New and Relevant Want to drive more, relevant traffic to your website?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term. What is SEM?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. You can see the whole SEO channel context analysis in this Data Studio SEO report template.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company. Talk about a juggling act!

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

OCTOBER 15, 2015

However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. While this post won't turn you into an SEO pro overnight, we promise it's full of resources that will make your life as a digital marketer just a little bit easier.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Not only that, but they saw the number of quality leads increase by 700%.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. This post will show you which SEO metrics to monitor, how to interpret those metrics, and what specifically you can do to move those numbers in the right direction.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5%

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

FEBRUARY 2, 2011

This is a story of how a small manufacturer of niche capital equipment for large energy companies got taken to the cleaners by their SEO “expert” First the background. The owner of Client 1 was happy with the design work done on his site but not with the lead generation. Landing page content with optimization.

SEO 28

SEO Lead Ranking Lead Scoring PPC 28

Single Grain

JUNE 26, 2020

Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. This post on effective SEO techniques has been refreshed for 2020. Take Advantage of YouTube SEO. Never, Ever Overlook Technical SEO.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. Where SEO and PPC Differ.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

MAY 26, 2010

We often get asked, "How can I find a good SEO consultant?" It can be difficult-- no government certifications exist for SEO consultants. A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. Try to do a little SEO yourself.

Consulting 28

Consulting Work Management Marketing Management SEO 28

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

MARCH 8, 2016

Attract: Work those Keywords. Simply re-work some of your current content. Look at some of your pages with the highest engagement. Clarify what message you're trying to get across in each sub-page or blog post. Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs").

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

OCTOBER 16, 2015

If you think planning and implementing an SEO strategy for your school is a luxury you can’t afford, you’re definitely not alone. With majority of prospective students researching colleges, graduate programs, and private schools online, schools keyword research and SEO fueled content creation should no longer be optional.

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . SEO Success . But is it working?

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

accelerate agency

FEBRUARY 12, 2023

By creating a robust SaaS SEO strategy. An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. We will cover topics such as: Does SEO still work in 2023? How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. Create lead gen content that will help your readers be more successful -- at work, at home, whatever it is your customers need. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

DECEMBER 12, 2013

If you''re new to the whole search engine optimization thing -- or, heck, even if you''re not -- it might be a little intimidating to think of all the factors you have to consider to have a rockin'' SEO strategy. Consider the alternative: engaging in some not-so-great black hat SEO. Why does quality content matter for your SEO?

SEO 28

SEO Planning Allocation Long Tail Marketing 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. User Intent: The Art of Detecting and Fulfilling a Need.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Single Grain

FEBRUARY 13, 2024

This method of SEO enables you to generate thousands of top-quality web pages quickly, efficiently and cost-effectively, far surpassing traditional manual efforts. ☝️ What Is Programmatic SEO (pSEO)? If you think about all the cities in the world, that’s an estimated 50,000 pages to create. Single Grain, our U.S.

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84

Hubspot

JULY 22, 2015

It allows website owners to tell Google if a piece of content is a duplicate version of another page. HubSpot customers can use the Keyword Tool do just that. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise. to help with keyword research.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

NOVEMBER 22, 2010

If they resolve in one place, one site will receive all of the SEO credit. You've worked hard to earn this credit, so make sure you get it! If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Conductor

JULY 6, 2022

This overwhelming amount of data underscores why a “build it, and they will come” philosophy won’t work to generate web traffic in today’s oversaturated online marketplace. That’s why you need a focused approach to implement enterprise search engine optimization (SEO) strategies that get results.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Refine Your SEO Strategy. Unless you're just getting started, hopefully you've already conducted some initial keyword research to inform your SEO strategy.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Single Grain

JULY 30, 2019

Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. SEO changes every day because Google and the other search engines are constantly updating their algorithms. Here are some examples of outdated SEO tactics in 2019: Content Machines.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

WebMarketCentral

JANUARY 26, 2009

Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Find these and more in this list of some of the best SEO tools and related reviews of 2008.

PageRank 20

PageRank SEO Tools Best Practices 20

accelerate agency

JANUARY 10, 2021

The cornerstone of such strategies must be your SEO efforts. A robust SEO strategy – whether created in-house or with the help of an SaaS SEO agency – is what will drive your brand toward sustainable growth and success. We’re going to cover: Does SEO Still Work in 2021? How do I do SEO for SaaS? .

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Hubspot

DECEMBER 13, 2012

Bidding up can help increase your score initially, as well as optimizing your ads and landing pages. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. The web pages your ads direct searchers to need to relate to both the ad copy and the keywords you bid on.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JULY 29, 2010

If you are a marketing professional in charge of your small/medium sized business’ (SMB) Search Engine Optimization (SEO) and Inbound marketing, you are not alone. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Connect with HubSpot :

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28