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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. This means it’s both a high traffic and high intent keyword.

Hubspot 101
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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. LinkedIn, Twitter. LinkedIn , Twitter. HubSpot is a CRM platform widely used by B2B marketers.

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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Focus on search intent, not just keywords. Consider these seven techniques: 1. Don’t rely on AI alone.

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What Can Social Media Do for SEO?

Oktopost

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. This way if someone else is ranking for your valuable branded keywords, your actual brand is clear to your user. ↑ Social media is likely a big part of the digital marketing strategy of any brand.

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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Within two years, we more than doubled the keywords for which we rank on page one. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Of course, it was also often a matter of guess-and-check.