Hubspot

MAY 30, 2019

To understand search volumes and costs around each keyword you want to select, you can use free tools like the Google Ads Keyword Tool or -- if you're a HubSpot customer -- our Keywords tool. An even better practice would be to use dynamic keyword insertion. In my observation, the title has the greatest influence on an ad's CTR.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. It also means your SEO work is never done. Pages can always be better optimized.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

MARCH 21, 2018

You can also pay to amplify your distribution on Facebook, which has the best targeting tools out of all the social media sites and is cost effective, or through paid search, which can thrust you to the top of a high-volume Google SERP, although some keywords are expensive.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. An even better practice would be to use dynamic keyword insertion. That can benefit you in terms of your positioning in the SERPs and, ultimately, your costs.

PPC 28

PPC Template Work Management Marketing Management 28

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5%

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

MARCH 8, 2019

In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. Meta tags can help you rank on the SERP's for the right keywords. This is the source I want you to see, and this is the version I want to appear in the SERP's.". What are meta tags? Title tags.

Tagging 101

Tagging SEO SERP Click Rate 101

Single Grain

DECEMBER 28, 2023

For example, if you’re a competitor to Salesforce, target high-intent keywords like “Salesforce Alternatives” (MOFU) or “Salesforce vs. HubSpot” (BOFU). (“What is a CRM” would be a TOFU keyword.) Plus, updating content can enhance your SEO efforts, making you a more competitive force on the SERPs.

Tactics 52

Tactics Top of Funnel SEO Domain 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

FEBRUARY 20, 2019

They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I'm going to tell you how to set them up. I'm on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA. Google rich snippets.

Google 77

Google Tagging Click Rate Display 77

Hubspot

AUGUST 22, 2012

but it also translates some of that guest blogger's authority right over to your site -- you're the business that got [insert important person in your industry's name here] to write for you! In tip #3, we recalled that old blog posts still get traffic in the SERPS (even more now that you've optimized their page titles).

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Hubspot

APRIL 25, 2017

It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). In our own analysis at HubSpot, we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes. Let's start with SEO.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Single Grain

AUGUST 18, 2020

Examples of SaaS companies with a free trial model (no credit card required) are Drift, HubSpot and Basecamp. Incorporate those phrases on your website to increase your chances of appearing at the top of the SERPs. Insert CTAs at the right place to entice readers into clicking. 6) Automate Marketing Processes.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

ClearVoice

AUGUST 25, 2022

Use Make My Persona by HubSpot to create a working audience persona by simply answering questions. Find ways to outshine your competitor’s content, like inserting better visuals, updating old stats, and adding more actionable tips. HubSpot Blog Ideas Generator. An audience persona is a fictional profile of your ideal reader.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Hubspot

SEPTEMBER 11, 2017

As it turns out, the search engine giant has changed its algorithm to favor topic-based content , making pillar pages a requirement for content marketers who want to maintain a high SERP ranking. HubSpot's Global Head of Growth and SEO, Matthew Barby , is no stranger to the HubSpot Marketing Blog, or the people who comprise its team.

Examples 78

Examples Lead Ranking Lead Scoring Acquisitions 78

Hubspot

AUGUST 12, 2014

At HubSpot, we call this a working title -- a title that you can "work" off of that guides your post and helps you resist the urge to ramble off into a million different directions. That results in duplicate content for which you''ll be seriously punished in the SERPs. Step 10: Finalize Your Title. Another thing that will help?

Curation 28

Curation Template Stats Aggregators 28

Hubspot

FEBRUARY 6, 2019

Google Shopping allows you to show up multiple times in Google SERPs — as a website result, a text-only PPC result, and a Shopping result. Next, insert the campaign name, country of sale, and daily budget. Google Shopping is proven to have 30% higher conversion rates than text ads. How to Add Products to Google Shopping.

Google 71

Google Cost Per Click Adwords CPC 71

Convert

MARCH 21, 2023

So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

AUGUST 28, 2012

If you consistently create excellent content , your hard work will be similarly rewarded with excellent rankings in the SERPs -- for keywords of all difficulty levels. If you study hard and do your best work consistently while you're in school, you'll get into a great college, too. The internet is like a popularity contest.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Brandpoint

JUNE 24, 2021

A CRM tool such as Salesforce, Hubspot or Dynamics 365 is usually used in a sales setting to record the progress of an interaction with an individual lead as it moves through the funnel. According to HubSpot , CRO is “the process of creating an experience for your website visitors that’ll convert them into customers.”

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

JULY 3, 2023

Off-page SEO: This refers to actions taken outside of your own website to impact your rankings within SERPs. SEO requires time and continuous effort to improve your site’s content, design, and backend structure to naturally rank higher in the SERPs. Another difference is the scope of their strategies.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Single Grain

DECEMBER 11, 2019

Integrates with Hubspot, Mailchimp, Zendesk, and dozens of other popular apps. Insert custom tags into answers to make them fully searchable (and adds to the product knowledge base). Supports detailed indexation via robots.txt file settings and enhanced SERPs display with rich snippets. quickly and convert them into customers.

CMS Development 15

CMS Development SEO Enterprise Management Template 15

Hubspot

MARCH 16, 2023

Alt Text: Google SERPs show LinkedIn ranking number 1 for full name, “Zoe Ashbridge” IMG name: linkedin-hacks-google 4. You can’t insert them from the post editor. As seen in the screenshot below, if someone searches for my name, they’re going to come across my LinkedIn profile — and I couldn’t be happier about that.

Linkedin 83

Linkedin Ideal Customer Profiles Banners Profiling 83

Hubspot

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. Aja Frost , an SEO strategist for HubSpot, says: “Businesses should look at a topic and say ‘What questions could users ask about this?’

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Content Marketing Institute

NOVEMBER 7, 2017

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. And with the number of organic links on a Google SERP decreasing to an average 8.5, Click To Tweet. Paid search.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Hubspot

JANUARY 20, 2016

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

JANUARY 20, 2016

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Single Grain

JUNE 10, 2021

The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. BuzzSumo is trusted by thousands of marketers, including top-notch companies like Expedia, HubSpot, BuzzFeed, and The Telegraph. You can easily create posts and pages, and insert media like images, videos and documents.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Optinmonster

MARCH 5, 2020

Hubspot’s Blog Ideas Generator. If you want a bunch of headline ideas at once, Hubspot’s blog ideas generator is a useful tool to fill out your editorial calendar. That’ll help you keep tabs on SEO metrics right from the SERPs. Type in three nouns, and you’ll get five ideas you can use immediately.

Marketing Automation Services 109

Marketing Automation Services Paid Content Budget Programs Work Management 109

Hubspot

AUGUST 7, 2018

Source: HubSpot. Check out the related searches section on search engine results pages (SERPs). If you’re stumped for ideas, you might want to consider looking for inspiration from books you’ve read, industry studies, your competitor’s sites, or related searches on SERPs. Conclusion.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101