Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SmartBug Media

DECEMBER 28, 2020

If you are a power user of HubSpot and in a sales/business development role, then you’ve most likely heard of, or perhaps even used the tool Sequences. I know from the HubSpot research that marketing emails have skyrocketed over the past year. Now, simply add video to your sequencing, and you’ve just created a recipe for awesomeness.

Hubspot 98

Hubspot Video Marketing Touchpoints Cold Calling 98

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Marketing Insider Group

JUNE 22, 2023

These tools reach out through electronic formats, including email, social media, and texting. You need to be engaging in email, texting, or social media marketing. Your CRM inserts the name, location, and organization to tailor the experience. What Is Automated Marketing? Your team needs to value and support content marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Hubspot

JULY 23, 2020

For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved. Having settled on the experiment, HubSpot's team then needed to stop and think through possible speed bumps.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 12 solid video content ideas to bolster your social media presence: 1. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Marketing Insider Group

JULY 13, 2021

Hubspot found that 99% of email users check their inbox every day, more than 50% check their personal emails more than ten times a day, and 73% prefer email over any other medium for communicating with brands. Email is also the first thing people do online every day — before they check the news, go on social media, or start work.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Hubspot

JULY 5, 2021

If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool. With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base. Video Platforms.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. Now with “AI” inserted in every other sentence. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Hubspot

APRIL 5, 2021

The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares. Whether you host your website on HubSpot, WordPress, Squarespace, or Wix, we've got you covered. If you want to embed a Facebook feed on your HubSpot-hosted site, it's incredibly easy to do.

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

Hubspot

DECEMBER 7, 2020

HubSpot research shows that a business website is the most used distribution channel for marketers today. This is a classic example of gatekeepers inserting unnecessary friction into your marketing. Imagine if your IT team owned your email marketing, or your social media accounts — how might your customer experience suffer as a result?

CMS Development 99

CMS Development Planning Paid Search Agency Marketing & Strategy 99

Hubspot

DECEMBER 23, 2020

Trends, content, and discussion on any social media channel move much faster than they do on older platforms, like television or radio. While content is vital to winning over audiences, quickly and consistently creating new social posts can overwhelm even tech-savvy social media managers. Insert the link into the post text box.

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. The tips below focus on LinkedIn’s unique strengths and abilities as a lead generation tool and a social media marketing channel.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Boost Social Media Engagement.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Both the subject line and the body of an email can be personalized at different levels depending on the number of personal attributes inserted in the message.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Buffer

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week. What’s their secret?

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Televerde

AUGUST 22, 2022

Social media and email marketing are two of the most popular channels for lead generation. According to a 2021 marketing report from HubSpot, generating more leads was the top priority for marketers in 2021. For example, a word-of-mouth recommendation has a reach of one, while a social media ad might reach hundreds or thousands.

Lead Generation 64

Lead Generation Paid Content Ideal Customer Profiles Advertising Channels 64

Hubspot

APRIL 9, 2019

Here are some examples: " RE 6/8 demo call with HubSpot ". " [Mutual connection] recommended we chat". Meeting RE: demo call with HubSpot ". Follow Up RE: Phone call with HubSpot ". We have [insert fact] in common ". Links to appropriate social media channels (i.e., Question about [goal] ". " Your title.

Template 77

Template Marketing Proposals Burn Rate Hubspot 77

Hubspot

MAY 31, 2018

For instance, I added the title, “Caroline’s Consulting Business”, by using the “Text box” tool in the Insert panel. The Insert panel also includes options to embed images or links, or connect to your Google Drive or Google Docs. How to make a website with HubSpot. Lastly, let’s take a look at how to make a website with HubSpot.

CMS Development 100

CMS Development Marketing Websites Landing Pages Domain 100

Hubspot

MARCH 25, 2020

There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. HubSpot's Free Product Marketing Kit is full of the organizational templates you'll need to spread the word about your product, including email templates. Insert Product Page URL ].

Template 87

Template Product Work Management Marketing Management 87

The ABM Agency

JANUARY 9, 2023

It’s easy to set up and can be used across all digital marketing channels such as display, search, social media and video. You can display ads based on their previous browsing activity or current site visit by inserting pixel tags into your website. Social Media. ” What is contact targeting?

Contact Marketing 52

Contact Marketing Demand Generation Contacts Paid Search Agency 52

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. What am I hoping to gain from inserting myself into this conversation? It happens every year. What are my motivations?

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Atomic Reach

APRIL 26, 2019

Interestingly enough, Steve Christian from HTM Solutions stated, "As a marketing professional with a deep technology background I have been somewhat critical about differentiation between the true applications of AI techniques and the more common insertion of an AI label into press and marketing material as a way to try and ride a hype curve.".

Marketing AI 102

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 102

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Promote the content.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Metadata

SEPTEMBER 29, 2022

Insert the collective sighs of marketers.]. Media buyers with 10+ years of experience? For example, pull a drill-down report in HubSpot to help associate deals with the right UTMs and campaigns. Here are the top 3 things you can do right now to maximize your demand gen budget: 1. Rank and segment your audience by ICP.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. With spreadsheets, you can easily label columns and rows with the information you need such as creation steps, approval steps, date and time, media and Key Performance Indicators (KPIs).

Content 82

Content Work Management Ad Frequency Marketing Management 82

Anyword

SEPTEMBER 29, 2021

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). At the same time, Anyword can get really sophisticated.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. We do this by creating a series of guest blog posts for websites that our audience might visit, inserting a link back to our content. Here’s a list of guest blogging pro tips : Make it a best practice to insert links naturally into your content.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Heinz Marketing

DECEMBER 9, 2021

Some of these features might include CRM overlap and integration where the capabilities span across multiple platforms, data cleaning/cleansing, social media integrations, and technology prospecting. Remove “Hi <insert email>” from the equation. Let’s get into it! Data Visualization Platforms.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Envy

JANUARY 22, 2019

The Pro plan is suitable for only one user and it includes a standard media library and custom themes, as well as removal of the Lumen5 branding. A machine-learning algorithm that inserts relevant images to the video automatically, saving time by reducing the selection process. Pros: Integrates with HubSpot.

Enterprise Management 91

Enterprise Management Paid Search Agency Work Management Video Marketing 91

Hubspot

JUNE 9, 2020

77 Essential Social Media Marketing Statistics for 2020 by HubSpot. Data is great material for a long-form post, like this one from HubSpot. When you section off stats, for instance, "General Social Media Marketing Statistics," and "Facebook Statistics," you make it easier for readers to jump to the section they're looking for.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

SmartBug Media

MARCH 11, 2021

A thank you page can be easily created by using an existing landing page template in HubSpot. Insert social sharing buttons. Above all, remember your thank you page should complement your landing page’s original offer. Best Practices to Create a High-Converting Thank You Page. After that, just follow these next steps: 1.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Webbiquity

MAY 31, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. 6) Wunderlist.

Tools 100

Tools Best Practices Enterprise Management PR 100

Martech

AUGUST 31, 2021

Social media falls short. Social media, Aronson argues, fell short when it came to creating enduring communities. “Social media in many ways hasn’t given online connections a good name. Community exists in many different places, from social media and Slack groups to newsletters, from meet-ups to conferences.

Communities 120

Communities Work Management Marketing Management Paid Search Agency 120

Hubspot

JUNE 1, 2014

Typically at HubSpot, we look to cover topics from all angles, answering the who, what, when, where, why, and how. How to Insert Google Calendar Invites in Your Marketing Emails. Read this blog post to learn how to insert Google calendar invites directly into your marketing emails so you can prevent this issue.

Twitter 28

Twitter Hubspot Inbound Marketing Content 28