Hubspot

FEBRUARY 23, 2018

An internal wiki or intranet for sharing resources with coworkers is the perfect space for a content library. Research shows you may already be using AI and not realize it!). Time to create some informational middle-of-the-funnel content. Creating a Content Library on the Intranet. Skeptical about the AI hype?

Top of Funnel 76

Top of Funnel Work Management Marketing Management Paid Search Agency 76

Hubspot

FEBRUARY 7, 2017

Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. As it turns out, you really do use some of that elementary school information in real life. Source: HubSpot Academy.

Process 28

Process Ad Building Wiki Landing Pages 28

Hubspot

JULY 19, 2018

And following it enables you to soak in as much information as possible, master your core job responsibilities, and sets you up to make a lasting impact on your new team. In the first 30 days of your employment, your priority is to be a sponge and soak in as much information as possible. It’s called a 30-60-90 day plan.

Planning 101

Planning Template Examples High Quality Lead 101

Webbiquity

MAY 10, 2011

From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Link to product information from within your blog posts. Build your email subscriber list. Feature a newsletter signup box prominently near the upper-right corner of your blog.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

MARCH 28, 2017

But according to research conducted by Boston Consulting Group, companies still continue to fall short on the level of digital skills on their marketing teams. And as the consumption of products, services, and information continues to rely more on technology -- that’s not good. But what are you supposed to do about it? For educators.

Planning 28

Planning Advertising Agencies Budget Programs Wiki 28

Hubspot

AUGUST 12, 2013

Because they were using HubSpot''s Social Inbox , that lead information was infused directly into their view of the conversation -- which you can see below under "Lifecycle Stage.". You''ll probably need a social media app like HubSpot or Hootsuite to do this. Just get them to that next iterative step along their research phase.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Hubspot

JANUARY 11, 2011

While APIs seem complicated, this post will break down the information marketers need to understand. To be even clearer, it is an information middleman. APIs allow for an application to extract information from a service and use that information in their own application or sometimes for data analysis. Don’t panic.

API 28

API Budget Programs Wiki Paid Search Agency 28

Hubspot

JULY 9, 2012

Give it a hard start and stop, too -- another HubSpot blogger is a fan of taking her laptop somewhere without a power cord, giving her only enough time to blog that her laptop battery allows. They answer a true dilemma, have several actionable tips or pieces of advice, and take some research to get right. Research Quickly.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

FEBRUARY 12, 2013

1) Keyword Research. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. At HubSpot, we have an internal wiki page where staff can suggest topics for the blog. 3) Internet Forums.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Hubspot

NOVEMBER 7, 2012

These prospects are actively considering your solutions and are thus looking for product-focused information to help them make their decision. These pages should highlight your various product and service offerings and provide the information that prospects are looking for to conduct product research and understand what you sell.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Sprout Social

APRIL 28, 2022

Company Intranet or wiki tools. Recent research from Teamwork notes that people are up to 25% more productive when they have quick access to deliverables, requirements and other critical project information. With HubSpot, you have a holistic view of your marketing channels and likewise what makes your customers tick.

Budget Programs 89

Budget Programs Enterprise Management Tools Work Management 89

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

OCTOBER 17, 2018

Increasing the number of certifications held by each student (HubSpot Academy). We also used the winning messaging to inform other pages," Webb said, "and make them more collaboration-focused as well.". Increasing the number of certifications held by each student (HubSpot Academy). And it didn't end there. "We

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Bottom line -- I wanted a win: win scenario.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. They also highlight each blogger with a head shot, bio, link to their blog and contact information.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Marketing Insider Group

SEPTEMBER 14, 2021

Their “Research” and “Resources” tabs are full of research they’ve conducted themselves and in partnership with other brands. SEMRush – The SEMRush tool itself offers a plethora of market research, keyword, and other SEO data. MarketingSherpa – MarketingSherpa is a self-proclaimed research institute for marketers.

Case Studies 339

Case Studies Content Case Study Statistics 339

Webbiquity

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Want Guest Post Links?

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

AUGUST 5, 2016

At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. 1) Research the space in-depth. If you need help organizing this information, check out these buyer persona templates or this handy tool. Focus on understanding their vision and becoming a product expert.

Planning 28

Planning Product Tips Buyer Personas 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 16, 2013

Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. When you create a piece of content, ask yourself, "Would my audience want to pay for, share, or give up their contact information for this?" 3) Don''t forget about context.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Webbiquity

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Hubspot

FEBRUARY 6, 2017

Here's what we have, organized alphabetically, following some helpful information about how this all works. That's why its bot was designed to work with many of the other tools you might use to manage or reach contacts, like Shopify for retail, or in your HubSpot software. Think: Scheduling and keeping projects on track. What Bots Do.

Marketing AI 28

Marketing AI Product Work Management Marketing Management 28

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. An example is with HubSpot’s form builder. User research. Tip 12: Don’t forget the pre-click experience.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Hubspot

JANUARY 18, 2016

With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. Don't Tell Me!

Startups 28

Startups Work Management Wiki CMO 28