Marketing Insider Group

AUGUST 27, 2015

Face it, the impact of the common cold is an epidemic issue in sales organizations, since it costs too much and doesn’t work, as noted in the below statistics! Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. With 49.5%

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Hubspot

FEBRUARY 27, 2012

HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers' costs, budgets, lead quality, and priorities. 10 Graphs from the 2012 State of Inbound Report.

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

Tomorrow People

MARCH 21, 2012

This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. 13 Mind-Bending Social Media Marketing Statistics.

Social Media 28

Social Media Statistics Social Marketing Media 28

Martech Advisor

AUGUST 16, 2019

Data also allows marketers to achieve optimal results by measuring, testing, and refining campaign strategy. According to HubSpot , 61% of marketers want to improve SEO and their organic presence. It’s their top inbound marketing priority. Tell us on Twitter or LinkedIn or Facebook.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

EveryoneSocial

OCTOBER 17, 2018

Is Social Selling Marketing or Selling? LinkedIn’s 4 Pillars of Social Selling. Social Selling Statistics. In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. gain visibility among your target market. deliver value to your target market.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

NOVEMBER 11, 2011

This week, LinkedIn added a brand new feature to LinkedIn Groups : Analytics. This data will help marketers measure and improve marketing strategies that help build LinkedIn reach , member activity, and ultimately—leads. Here are 4 things you can analyze using LinkedIn Group Analytics: 1.

Linkedin 28

Linkedin Analytics Tools Ad Frequency 28

KoMarketing Associates

NOVEMBER 15, 2016

Numbers behind this trend : As digital marketers, we want to keep visitors engaged with our content and online properties for as long as we can. Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Hubspot

JULY 23, 2012

Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. Get ready to stuff your head with even more LinkedIn marketing knowledge ! The 7 Most Asked Questions About LinkedIn Company Pages and Groups.

Linkedin 28

Linkedin Work Management Marketing Management Planning 28

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Online Video Statistics 2.7 Mobile Video Statistics 2.8

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

JULY 11, 2011

Inbound Marketing University is a free training program that allows you to take online classes, followed by a comprehensive certification exam. Pass the test, and you'll get an "Inbound Marketing Certified Professional" badge to put on your website, resume, or LinkedIn profile! Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Lead Ranking Class Lead Scoring 28

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. Group Statistics.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Hubspot

JANUARY 8, 2013

In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For an inbound marketing generalist, you could ask any or all of these questions. It's not practical to just "look" at the data when you have 10,000 rows; you need to use statistical analysis.

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Attraction marketing helps you set your brand apart from competitors by focusing marketing efforts on what makes your product or service the more attractive option.

Paid Search Agency 101

Paid Search Agency eCommerce Marketing & Strategy Class 101

Hubspot

AUGUST 28, 2014

Check out the SlideShare and statistics below to learn more. Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. 41% of marketers do not use buyer personas. Source: 2014 Hubspot & Linkedin Survey ). Source: HubSpot ). Source: HubSpot ).

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

Stats 28

Stats Social Media Social Marketing Media 28

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Suddenly, you’re flooded with statistics. But then you log in. Impressions.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Suddenly, you’re flooded with statistics. But then you log in. Impressions.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Hubspot

FEBRUARY 21, 2013

I've compiled a starter list of some of the prospecting tools I've used most often in my career -- some free, some paid -- along with some tips on how to address prospects in a helpful, prospect-focused, inbound way. HubSpot’s Prospect Report. We also know that those visitors came to the site looking for "e-commerce statistics.".

Tools 28

Tools Hubspot Twitter Keywords 28

NuSpark Consulting

OCTOBER 28, 2011

Statistics show that the more frequent the posts, the better your lead generation. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. While their SEO would improve, they were trying to reach too many different vertical markets with one medium. It’s oh so much powerful.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

JULY 11, 2014

According to LinkedIn’s Relationships @Work Study , having strong personal relationships with our coworkers is essential for a happy, productive, and fulfilling professional life. LinkedIn created the following infographic to highlight some of the major findings from their study. Work Relationship Statistics.

Stats 28

Stats Fulfillment Best Practices Inbound Marketing 28

Hubspot

FEBRUARY 8, 2012

As with most inbound marketing, relevancy can make or break the effectiveness of your strategy. So to ensure you have a social media following that helps you advance your marketing objectives, start by identifying a set of core topics that reflect the interests of people who typically become your customers.

Paid Content 28

Paid Content Social Media Media Business 28

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Marketers that calculate ROI are 1.6

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Optinmonster.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

JANUARY 29, 2014

Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. How to Respond.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

SendX

JUNE 3, 2020

The best part about Social Pilot is that it is presently the only tool that lets you post on all major social media platforms like Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok, Tumblr to VK, all from one dashboard. You can also find content marketing templates for free on Trello.

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Hubspot

MARCH 25, 2011

In a week that saw Twitter celebrate its fifth birthday and LinkedIn welcome its 100 millionth member, we take a look at the shifting information landscape and its implications for marketers. With major innovation come marketing changes, and the Internet is no different. Free Inbound Marketing Kit.

Mobile Advertising 28

Mobile Advertising Business Inbound Marketing Internet Marketing 28

Hubspot

MARCH 25, 2014

“It’s crowdsourcing plus big data plus statistics -- that’s what we’re doing,” Gorniak says. ” Reviewers are verified by using their LinkedIn profile information. Gorniak says the rise of crowdsourced reviews represents a shift in the way vendors market their products.

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28

Hubspot

SEPTEMBER 16, 2016

Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before. New technologies were being introduced.

CMO 28

CMO Top of Funnel Funnel Advertising Paid Search Agency 28

Hubspot

MARCH 21, 2012

If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. It sounds sacrilegious, but there are inbound marketers out there that would rather kick a puppy than create a piece of content. Blog Bundle. Data Compilation. Presentation Slides.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

JULY 9, 2012

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Give it a hard start and stop, too -- another HubSpot blogger is a fan of taking her laptop somewhere without a power cord, giving her only enough time to blog that her laptop battery allows.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

APRIL 3, 2012

Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. LinkedIn has made it easier than ever to be proactive about getting introduced to new opportunities. Connect with HubSpot :

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

JULY 21, 2011

DJ Waldow joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! He's a professional speaker in the social media and email marketing industry and an all around nice guy. In this episode, we chat about: Email marketing takeaways he has gained over the years.

Communities 28

Communities Work Management Marketing Management Open Rate 28