BenchmarkONE

FEBRUARY 17, 2021

There are a lot of decisions that you have to make when you’re running a marketing agency. Some of them are easy; some of them not so much — and we think that choosing your CMS platform probably falls in the second category. Both HubSpot and WordPress provide backend software that agencies can use to build and maintain their websites.

Paid Search Agency 52

Paid Search Agency Hubspot Advertising Agencies Industry CMS 52

BenchmarkONE

FEBRUARY 17, 2021

There are a lot of decisions that you have to make when you’re running a marketing agency. Some of them are easy; some of them not so much — and we think that choosing your CMS platform probably falls in the second category. Both HubSpot and WordPress provide backend software that agencies can use to build and maintain their websites.

Paid Search Agency 52

Paid Search Agency Hubspot Advertising Agencies Industry CMS 52

BenchmarkONE

FEBRUARY 17, 2021

There are a lot of decisions that you have to make when you’re running a marketing agency. Some of them are easy; some of them not so much — and we think that choosing your CMS platform probably falls in the second category. Both HubSpot and WordPress provide backend software that agencies can use to build and maintain their websites.

Paid Search Agency 52

Paid Search Agency Hubspot Advertising Agencies Industry CMS 52

sagefrog

JANUARY 3, 2024

The curtains are closing on yet another remarkable chapter in the history of one humble marketing agency. From welcoming talented new team members to witnessing the growth of inspiring clients, 2023 gave us many moments of marketing bliss—and we’re ready for more!

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. One of the categories that grew the most in 2018 was Calling. Salesforce -- CRM.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Hubspot

MARCH 6, 2019

billion people who accessed the internet through a mobile device, according to Statista. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt. What is mobile marketing?

Mobile Marketing 77

Mobile Marketing SMS Work Management Paid Search Agency 77

Hubspot

MAY 9, 2022

We’ve analyzed those features and broken down our recommendations by category. HubSpot Payments : Best Invoice Software Overall. HubSpot payments is a powerful tool included in Sales Hub. With HubSpot payments, your invoice software doesn’t just integrate with your CMS, it’s already a part of it. Integrates with HubSpot?

Work Management 56

Work Management Budget Programs Marketing Management Small Business Marketing 56

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. Source: HubSpot You’re no longer sending a generic branded email. It’s a goal-oriented approach.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Hubspot

APRIL 6, 2023

Mobile Optimization Will Be Vital Source The target audience for online retailers are using smartphones on a daily basis, so it's prudent for online retailers to optimize their ecommerce sites for mobile use. In fact, mobile commerce volume is expected to hit $620.97 of all ecommerce purchases will be made on a mobile device.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ? Is it a content writer in Marketing?

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. Use Content That Is Mobile Friendly. Why Should You Invest Into SEO? Make it Personal with a Video.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

AUGUST 31, 2021

Importantly, marketers can also measure the success of the event experience with Bizzabo’s intelligence-gathering engagement. These integrations focus on the CRM, web integrations and marketing automation categories and include top tools like Salesforce, Marketo, Hubspot and Slack. Why we care.

Advertising Agencies 104

Advertising Agencies Marketing Automation Services Broadcasting Touchpoints 104

SalesIntel

JUNE 21, 2023

Worrying about credits and data management takes all the fun out of sales and marketing efforts, so we made it easy by making it all available. We offer special packages, especially for marketing agencies, staffing firms, and others who need to support clients with our data. Could I buy SalesIntel as an individual?

Pricing 98

Pricing Price Planning Work Management 98

Heinz Marketing

MARCH 4, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category.

Paid Content 132

Paid Content Social Media Media B2B 132

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. That’s why employee content marketing is so important. Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Heinz Marketing

MARCH 24, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As marketers, we rely on email as one of few channels to not only reach our prospects but to also nurture connection and impart value. 46% of emails are browsed and opened on mobile ( Hubspot ). Want to pick up more actionable tips about email marketing?

CAN-SPAM 116

CAN-SPAM Open Rate Urgency Marketing Click Rate 116

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Don't neglect the mobile experience. Google has shifted to mobile-first indexing , which means that it uses the mobile version of your website for indexing and ranking. Let's dive in.

Design 69

Design Hubspot SEO Lead Scoring 69

SmartBug Media

SEPTEMBER 20, 2021

But if your website isn’t built in a content management system (CMS) with built-in reporting tools , such as HubSpot, it can be difficult to get the insights you’re looking for. These events include downloads, mobile ad clicks, gadgets, and more. From this section, you can then sort by category, action, or label.

Marketing Analytics Tools 98

Marketing Analytics Tools Top of Funnel Analytics CMS Development 98

Navigate the Channel

MARCH 11, 2024

Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 Category This is straightforward. trillion today to $5.4 and worldwide.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. It can also integrate video into your email, content, and digital marketing strategies. Contents 1. Video for Sales 1.3 Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SmartBug Media

AUGUST 22, 2022

We hear you, and that’s why we’ve picked our top five sessions per day (in person and virtual) based on the buzz we’re hearing in the market and what our clients’ and executive team’s priorities are. How to Tech-Enable Your Business with Custom Apps and Integrations on HubSpot. Conversational Marketing: Is This the End of Mobile Apps?

Personalization 104

Personalization CMO Hubspot Buzz 104

Optinmonster

OCTOBER 20, 2020

Seamless integration: make sure the plugin integrates easily with WordPress and email marketing providers. For mobile, the popup is triggered when the visitor scrolls up the screen or clicks the back button. SmartExit+ does have special triggers for mobile exit popups, so your forms will work on any device. Here’s how it works.

Intent 92

Intent Conversion Best Practices Template 92

Heinz Marketing

DECEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. Launch ads across mobile devices. Mix that all together and you have a strong reason to target mobile users with email ads. Reach email users with people-based marketing. Here are five ways to do it.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Hubspot

APRIL 21, 2020

So it makes sense if you're considering creating a mobile app for your own company. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. How to Launch a Mobile App. Do Market Research. So — what does this mean for you?

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

SmartBug Media

JANUARY 29, 2019

Your website is your 24/7 sales and marketing (and in some cases, customer support) machine, running in the background, keeping the lights on for your organization. One of the tried-and-true methods for quickly improving conversion rates is utilizing pop-up forms in HubSpot, but the conversation on bots is gaining steam across the landscape.

Industry CMS 75

Industry CMS Hubspot Banners Landing Pages 75

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. Allow SmartBug Media’s marketing experts to break it down. UGC provides e-commerce brands with custom content at little to no marketing expense. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Martech

JANUARY 18, 2022

Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. How to build a long-term, search-first marketing strategy.

Marketing Automation Services 125

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 125