PathFactory

MARCH 21, 2024

PathFactory’s Christine Polewarczyk and 6Sense’s Kerry Cunningham sat down to discuss the hidden details about anonymous B2B buyers (and what to do about it) based on the recent report from 6sense: “ 2023 Buyer Experience Report ”. So how do you know who to approach and who to leave alone?

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Purchase Webinar Metrics Top of Funnel B2B 52

6sense

DECEMBER 10, 2021

New BI-Directional, Closed-Loop Integration Passes First-Party Content Signals from PathFactory into 6sense. PathFactory and 6sense announced they are strengthening their integration to incorporate PathFactory’s content intelligence into 6sense’s intent data to give B2B marketers access to smarter predictive models.

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Intent Data Intent Content Segmentation 62

6sense

JANUARY 24, 2022

6sense and PathFactory are two platforms that help sellers do just that. . In a recent webinar, Grace Kupczak, 6sense’s Digital Strategy and Growth Marketing Manager, sat down with PathFactory CSM Carly Huizenga to discuss the importance of dynamic, personalized content in marketing and sales. Personalized Headers.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

PathFactory

APRIL 13, 2023

AI Campaign Experiences Within PathFactory’s campaign content tracks, dynamically AI/ML-generated recommended asset “playlists” display in a siderail based on visitor and content data to encourage bingeing and accelerated self-service journeys. topics, formats) and how it performs by key attributes (e.g.,

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Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

PathFactory

MAY 11, 2022

May 11, 2022 – Today PathFactory, the B2B Intelligent Content Platform , announced it has been recognized by TrustRadius with a 2022 Top Rated Award in both the Content Marketing and Content Experience software categories. . This is the fourth year in a row PathFactory has received a Top Rated award from TrustRadius. .

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

PathFactory

JUNE 29, 2023

Stage 1 | Experimental What it looks like: “We’re doing a few things to help improve our web conversion rates, but we have a lot of work ahead of us to find out what works best.” Creating curated web pages that align to how your buyers buy with relevant B2B content for target industries or personas.

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Practices Conversion Best Practices Budget Programs 52

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. I joined PathFactory because they are leading the way in content intelligence with such happy customers and a competitive product roadmap that I want to be a part of bringing to the market.

Forrester 59

Forrester Research B2B Content 59

PathFactory

MAY 5, 2021

So how do we get started? PathFactory recently partnered with Insent, 6Sense, Heinz Marketing and MarketingProfs to survey over 500 B2B marketing teams catering to mid-market or enterprise customers. Our mission was simple: to uncover how well equipped they are to enable buyers towards a decision. What’s working for them?

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

PathFactory

NOVEMBER 2, 2022

Are you a content, demand, or sales person at a manufacturing company that is curious how content can help you strategically reach your prospects (and close deals faster)? According to PathFactory data, shorter content in the form of data sheets or whitepapers are the preferred content types for audiences in the manufacturing industry.

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PathFactory

JUNE 21, 2023

How can we get more out of this?” My company has identified the most-popular content we have, and we have a few channels that we know work well. Contact your CSM to learn more about leveling up your ABM programs and how PathFactory can help set you up for scalable success.

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Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

PathFactory

MAY 3, 2022

Marketing and sales folks come to us every quarter with questions about switching from a competitor product over to PathFactory. The most-common reason companies switch from a competitor to PathFactory is because they underestimated how much incremental spending they’d have to do to get the type of service they need.

Work Management 52

Work Management Marketing Management Budget Programs Account Based Marketing 52

PathFactory

DECEMBER 14, 2022

It seems like every B2B company uses the same few marketing tactics to engage their prospects, but are they working? B2B marketing tactics that aren’t personalized aren’t working as well as they used to, and they’re quickly becoming a waste of resources. PathFactory unlocks your deep sales capabilities.

Sales Management 52

Sales Management Personalization Cold Calling B2B 52

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. Two recent articles, from folks whom I admire deeply, are making the rounds here at PathFactory. So, How did we get here? You’ve likely seen the social commentary shared across LinkedIn.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

PathFactory

FEBRUARY 10, 2023

The folks at PathFactory partnered with Blind Zebra, a sales coaching company, to offer a few tips on how companies can refresh their pipeline gen strategy for the modern market. But, in today’s market it’s important to work smarter, not harder.

High Quality Lead 52

High Quality Lead Efficiency Top of Funnel CMS Development 52

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. Of course, sales and marketing need to be aligned and working together to help the buyers buy! Merge human and machine – not human vs. machine but human + machine working together harmoniously.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

PathFactory

MAY 10, 2022

The proof is in the numbers: businesses, and in particular sales and marketing teams, can’t continue working in silos when they are both working towards the same revenue goals. In the second scenario, the two colleagues are working towards the same goals, using the same data, and speaking the same language.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Planning 52

PathFactory

OCTOBER 12, 2022

As CEO and President of PathFactory, I’m lucky to cross paths with intelligent people across all sorts of industries. One of those people is Caitlin Clark-Zigmond , who most recently worked at Intuit as Director, Global Demand Center. What are the gaps, and how can the team collaborate to fill them?

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Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. .” Content personalization solutions include PathFactory and On24.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

PathFactory

MAY 11, 2022

For instance, at PathFactory, we launched three new products in less than two years to address our customers’ requests for more content intelligence : our Microsite Builder (which complements the Campaign Tools module), the Virtual Event Experience (VEX) and Website tools modules. 5 steps to define your customer scoring model.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

PathFactory

DECEMBER 8, 2022

How can you make sure you’re investing your time and resources in creating and repurposing the right content? Here are five ways to tell if your content strategy is working: Are internal stakeholders using the content? Was it a guide on how to use a new feature or product? It’s time to go beyond page views.

Buyer's Journey 52

Buyer's Journey Content Case Study Case Studies 52

PathFactory

MAY 9, 2023

This month, Amy Vosko , PathFactory’s VP of Revenue Marketing, sat down with Demandbase’s Sunny Side Up podcast host Devan Cohen to talk about ABM, sales and marketing alignment, and the importance of mentors! How can they overcome them to achieve greater success in what is such a tough market today in 2023?

Allocation 52

Allocation Cross-Selling Account Based Marketing ABM 52

KoMarketing Associates

SEPTEMBER 29, 2020

New research from PathFactory shows that B2B buyers are increasingly becoming content “bingers.” growth is how it compares to digital ad spend overall. Many companies have made substantial investments and adjustments for remote work. It’s not too hard to understand why: Visual content is easier to remember.

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Paid Content Spending Advertisements Advertising 296

PathFactory

JULY 6, 2022

With insights on audience centricity, content strategy , and revenue intelligence , my conversation with Rowan Noronha echoed many foundational ideas we champion here at PathFactory. The most important point: a deeper understanding of content (and how buyers consume it) is crucial to revenue intelligence. “Let

Top of Funnel 52

Top of Funnel Buyer's Journey B2B Buyer Personas 52

PathFactory

APRIL 29, 2020

Businesses are also creating more content around how they can help companies survive in the ever-changing world we are living in, and their prospects and customers are eating it up. Content that drives relationships with prospects and customers alike, not only educating them on how to survive today, but how to flourish thereafter.

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

PathFactory

MAY 31, 2021

Here’s what you need to know about content intelligence: how it works, why it matters and which improvements you should prioritize to prompt meaningful engagement, drive massive growth and leave your competitors in the dust. So how does content intelligence actually work? Machine learning.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Contently

OCTOBER 11, 2022

How well has online dating worked for you? Market research is extremely helpful for strategy and execution, but again… what works for one person won’t work for someone else. How much is the ROI for investment in expensive brand awareness campaigns? How can you possibly do that, you ask?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

KoMarketing Associates

DECEMBER 17, 2019

Which strategies worked and which didn’t? How can we improve our current processes to drive even more success? Define Success & How to Measure It. Source: Heinz Marketing and PathFactory. Here’s How & Why You Should Create Personalized Content : Search Engine Journal. Source: PAN Communications.

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Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

Heinz Marketing

SEPTEMBER 30, 2022

But most of the time that strategy (or lack thereof) won’t work. . So how do you avoid getting distracted by those 9932 tools out there and instead, get started assessing what you have and what you need to support your objectives? How do they support your business objectives, and . How are they integrated? Does it at all?

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Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

PathFactory

NOVEMBER 23, 2021

It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels. We dove into the data locked within PathFactory’s Intelligent Content Platform and shared the findings in the special edition Content Engagement Report 2020. more website visitors.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105

PathFactory

FEBRUARY 7, 2019

Today, we explore how Sales and Marketing can decode the 5 love languages to better relate to one another. How Marketers can use words of affirmation. Last December, the PathFactory marketing team wanted to recognize the BDRs for their hard work. Here at PathFactory, we recently rebranded from LookBookHQ.

B2B Thought Leadership 66

B2B Thought Leadership Planning Thought Leadership Act-On 66

PathFactory

NOVEMBER 8, 2018

Sigstr and PathFactory have something important in common: We both create previously untapped opportunities for marketers. Today, Sigstr and PathFactory announce a formal integration. We point every Sigstr email signature banner to a PathFactory Content Track so we know how the quality of those clicks stack up against other channels.

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Sales Qualified Leads Banners Top of Funnel Funnel Advertising 40

PathFactory

DECEMBER 19, 2019

The best business decisions are backed by data, but it’s difficult to find high-quality data about how your customers engage with your content — no matter how much of it you have already. They needed more insightful data to prove how their content was helping buyers through their journey. It’s about removing friction.

Business 52

Business Content Landing Pages Webinar Metrics 52

PathFactory

DECEMBER 10, 2019

But the Grump, who worked at Mt. “How do other marketers boost revenue? “How’s Q4 going my dear?” It’s PathFactory! “PathFactory’s data insights let you optimize like in your wildest dreams. Once PathFactory was implemented, Grump’s inbox exploded with leads.

Top of Funnel 52

Top of Funnel ROI Marketing Funnels Marketing Prospects 52

Content4Demand

JANUARY 1, 2019

To break through the clutter of digital channels, B2B marketers at companies such as Jellyvision , Talkdesk , Idio and PathFactory are reviving direct mail and utilizing it to communicate their brand story in an innovative way, boost marketing impact and drive revenue. Every B2B marketer does content marketing. “Ten

Brand Identity 59

Brand Identity Branding Work Management Planning 59

KoMarketing Associates

SEPTEMBER 22, 2021

What’s Working in Content Marketing 2021. of CMOs total marketing budget when asked: “How is your total marketing expense budget for the current fiscal year being allocated to or spent on each of the following marketing programs and operational areas?”. Content Marketing Budgeting Statistics. The State of Marketing Budgets 2021.

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Budget Programs Marketing Budget Creation Statistics Allocation 206

PathFactory

JUNE 12, 2019

A couple of weeks ago I had the pleasure of hosting a series of B2B CMO breakfasts with PathFactory in New York City, Chicago, and Austin. Together with PathFactory’s VP of Marketing Elle Woulfe, we hosted 20-25 marketing leaders in each city for a conversation about what’s working and (more often) what’s not working in B2B marketing today.

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Multi-Touch Attribution Work Management Account Based Marketing Marketing Management 45

PathFactory

FEBRUARY 21, 2019

B2B Marketing Exchange 2019 is just around the corner and the PathFactory team is counting down the days. His session, Humanizing Even The World’s Most Boring B2B Brands: How To Win With Empathy, Creativity… And A Little Humor , will challenge your interpretation of ‘humanizing’, which has become a bit of a marketing buzzword.

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Twitter Account Based Marketing ABM B2B Thought Leadership 40