Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. One of these technologies is Marketing Automation. Page Contents What is Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

SmartBug Media

AUGUST 19, 2020

For those in the manufacturing industry, keeping up with (or staying ahead of, for that matter) the competition is not only top of mind, but it’s also a top priority. And in today’s ever-evolving landscape, the challenges that manufacturers, OEMs, and distributors deal with on a day-to-day basis have gotten even more complicated.

Inbound Marketing 105

Inbound Marketing Top of Funnel Campaigns Buyer Personas 105

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

SEPTEMBER 18, 2019

In the world of manufacturing, one of life’s biggest questions is: What are manufacturers without distributors? But without distributors to push those products to a network of retailers, the manufacturer would be stocked with great products, but have no end users to buy them. Quick Recap: The Inbound Methodology.

Product 71

Product Inbound Marketing Paid Search Agency Content 71

Sana Commerce

DECEMBER 6, 2023

Barcode scanning offers a cost-effective solution for businesses of all sizes and helps streamline operations. B2B customers use their own smart devices and therefore don’t require investment in machinery. To read more about barcode scanning technology, read our blog on how mobile barcode scanning can elevate your B2B web store.

Advertising Agencies 52

Advertising Agencies Customer Satisfaction B2B Gartner 52

Spiralytics

JUNE 11, 2023

But images aren’t the only pieces of content that AI can produce convincingly—AI voice cloning, which essentially mimics one’s voice for different use cases, is also emerging. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. What is AI Voice Cloning?

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? The benefits of personalized marketing are to everyone’s advantage.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Sprout Social

FEBRUARY 27, 2023

But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go. But how do you create content around diversity that resonates and feels authentic? Other women use Women’s History Month as a chance to slow down.

Social Media 118

Social Media Media Work Management Paid Search Agency 118

Only B2B

JANUARY 12, 2022

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. Content syndication should be one of the most important of these strategies. Difficulties With Duplicate Content. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Salesforce Marketing Cloud

JANUARY 11, 2024

It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. How much do they typically spend? How do they engage with your brand?

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Martech Advisor

NOVEMBER 26, 2019

Digital transformation is on the mind of every B2B commerce marketer. The pressure for B2B e-commerce sellers is real - and we’re on the precipice of major, sweeping changes across the industry. Those manufacturers that aren’t delivering on intuitive buyer experiences are losing market share.

Digital Transformation 72

Digital Transformation B2B Merchandising Conversion Rate 72

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money. Optimize tech tools.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Navigate the Channel

JUNE 21, 2018

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. But first, what’s so grand about video marketing?

Social Media 62

Social Media Video Marketing Social Marketing Product 62

Navigate the Channel

JUNE 28, 2018

In the past six years or so, building contractors have had a dramatic shift in the way they source for building products information, purchase construction materials, and interact with manufacturers as well as building products’ distributors. They want ideas on how to perform their job better and more effectively.

Creativity 50

Creativity Advertising Agencies Planning Paid Search Agency 50

The Mx Group

SEPTEMBER 20, 2018

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can be tough! Interactive tools and content can transform a potentially “boring” product or service into something “cool” in the eyes of your prospects and buyers.

Product 76

Product Tools Top of Funnel Digital Marketing Funnels 76

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Sana Commerce

JULY 25, 2023

Automation is the use of technology to perform tasks where human input is minimized. Apply this principle to e-commerce and you have the definition of e-commerce automation: Automation in e-commerce is using technology to simplify tasks and operations in online business transactions. How does automation in e-commerce work?

Automation 52

Automation Allocation Marketing Automation Services Work Management 52

KoMarketing Associates

SEPTEMBER 14, 2013

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

MARCH 26, 2015

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Bear with me here.).

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

BenchmarkONE

JANUARY 30, 2020

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation , a lot of good things can happen. The Guide to Content Creation. Otherwise, how will you track how effective it is? Increase SEO.

Work Management 89

Work Management Marketing Management Content Case Study 89

Lake One

JUNE 25, 2020

For B2B manufacturers already navigating a complex marketing and sales environment, this can be challenging. These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . Account-Based Marketing. Enter account-based marketing or ABM for short. Consumers Like Buying Experiences.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Exo B2B

APRIL 29, 2021

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company’s revenues. Source : LYFE marketing (blog).

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Rev

NOVEMBER 10, 2017

As we’ve seen AI make a significant impact on an array of industries, who knew that the conversation would eventually shift to writing? After all, words are something we hold with high value, so how could a robot write something that resonates? Here’s why: It Can Arrange Content Much More Efficiently.

Marketing AI 60

Marketing AI Content Marketing Content Case Studies 60

Martech Advisor

NOVEMBER 15, 2019

Learn how the industry is fighting back and what can be done to keep budgets safe, says, Mark Kopera is the Head of Product Management for Moat by Oracle Data Cloud. Digital advertising has vastly improved our ability to communicate in a more personalized and effective way with customers.

Paid Search Agency 60

Paid Search Agency Traffic Cost Per Click Ads 60

Vidyard

AUGUST 24, 2018

Today, I’m a dedicated and passionate inside account manager serving the first responder industry, working to grow HD Electric ‘s presence in the industry while providing tools to allow First Responders to complete rescue and recovery efforts safely. We began using GoVideo with our utility customers.

Video Marketing 78

Video Marketing Viral Marketing Outreach Trade Show 78

Sana Commerce

AUGUST 28, 2023

Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. Through that time, we have gathered enough information to notice clear trajectories and trends within the B2B market. Sana Commerce respects and protects your privacy.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

Industrial Marketing Today

JULY 2, 2012

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel. Saving customers time and shortening their time to market.

Lead Ranking 60

Lead Ranking Top of Funnel Sales Qualified Leads Buying Cycle 60

Lake One

APRIL 23, 2020

Manufacturing is an industry that can often rely heavily on trade shows, in-person meetings, and product catalogs. However, like many industries, there’s a pressure and need to survive and thrive in the digital marketplace we’ve all become accustomed to. House of Marketing “Yearly Marketing Survey 2019” (2019).

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Sana Commerce

JUNE 15, 2023

Table of contents What kinds of e-commerce solutions are available? Businesses pay a subscription fee to use this software. These solutions also provide a faster go-to-market pace than traditional e-commerce solutions. Choosing how to host your e-commerce store online is important.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Sana Commerce

AUGUST 15, 2022

How to calculate your e-commerce costs. A closer look might reveal factors you might not have accounted for: does a cost-effective system also involve hiring two more full-time employees (FTEs) to simply manage effectively? See what leaders in the industry are saying about B2B e-commerce. Do you feel the same?

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

How to calculate your e-commerce costs. A closer look might reveal factors you might not have accounted for: does a cost-effective system also involve hiring two more full-time employees (FTEs) to simply manage effectively? See what leaders in the industry are saying about B2B e-commerce. Do you feel the same?

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Digilant

OCTOBER 28, 2020

Owning 85% of the display ad market share, the numbers speak for themselves. . What is programmatic marketing? The brands or agencies use a demand-side platform, or DSP, to essentially decide which impressions to buy and how much they should pay for each impression. Inventory Quality.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Advertisements 52

Industrial Marketing Today

OCTOBER 20, 2011

Some even consider it the original crowdsourcing platform for content. Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. A community forum overcomes this challenge because new content is user generated. See chart).

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112