Trending Sources

SalesForce.com Acquires ExactTarget

Volacci

The impact of the convergence of these technologies continues to grow, made evident today by the acquisition of ExactTarget by SalesForce.com. If Pardot''s customers feel hindered in their ability to be successful, we''re ready to help.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. As recently as this year, salesforce.com’s own customers have rated Marketo as the best marketing solution , continuing a five-year streak of similar affirmation from the salesforce.com customer base.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. Identities are hidden in both directions, so the parties can’t easily circumvent the service to work together directly in the future.

Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

Rego has shown me a couple of approaches over the past few years, none of which quite worked out. On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle.

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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation.

RFP 101

3 Helpful Lessons That Will Make You A Better Inside Sales Manager

Sales Prospecting Perspectives

Heck - I helped build AG Salesworks for eight years, how can I not!? It's been over a year since I've worked here, yet the lessons that I've learned here remain as close to me as ever. This is a little bit more of a personal lesson, but it helps me daily as a leader of ISR's.

A Marketing Automation Evangelist and Change Management

ANNUITAS

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS.

Finally, A Marketing Book That Helps

B2B Marketing Unplugged

Salesforce.com successfully beat Siebel using ease-of-use vs. feature bloat; Hyundai took on Honda on the basis of same-car-better-price and, apparently Microsoft had no choice but to squish Netscape when it dared to start a browser race. Interesting things happen when we tidy up.

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Forbes Insights: Value First

The ROI Guy

Although helping sales reps consistently find the right content for each selling situation is deemed important and is garnering much attention / investment, it’s not the top way to create higher performing reps and drive the most revenue.

B2B: How To Get Marketing and Sales To Work Together And Stop Fighting

The Forward Observer

But marketing and sales CAN work better together and be aligned. For Marketing to speak this it needs to do some math and work backward from sales: 1. With marketing automation software and a CRM (like HubSpot and Salesforce.com ), companies can avoid that.

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Evaluating these in the abstract is interesting, but what works well for one purpose in one industry might work poorly for something else. So buyers really need to run their own tests to see what works for them.

Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. It was the third time they had worked on such a request.

8 Key Business Takeaways From Yahoo! CEO Marissa Mayer

It's All About Revenue

Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity. Empower your employees to craft ideas and help them bring them to life.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Be sure to get clarity on what kind of training is offered upfront, how much personalized assistance is offered as part of the package, how to get questions answered and how robust the internal help system is for ongoing use.

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10 of the Best B2B Facebook Timeline Cover Photos

Social Media B2B

If you don’t have an existing image that works for this dynamic space, find someone either inside your company or outside of it that can help you create one. Salesforce.com. Facebook Caterpillar Cisco dell Dow Fluke marketo Ogilvy Salesforce.com SAP Volvo

Microsoft’s $1.2 Billion Ticket to “Social Business”

It's All About Revenue

Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and Salesforce.com when it comes to cranking out truly social tools. Incorporating Yammer, which works much like a Twitter for the office, will help shake off the dust. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammer

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course).

Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Unfortunately, the data in most CRM systems isn’t tight enough to help marketing.

CRM 2

Top tools to keep your contacts in order. in theory

Biznology

I used to love Scrubly when it worked for me. I love it and would probably recommend it if Scrubly’s tech team could actually make my install work. Until then, highly recommended when it works. EasilyDo: it works if you work it !

Order 36

Gamification of the Sales Process

Sales Intelligence View

Currencies are ways to give people incentives based on various motivations in a digital world: the need for financial reward, the need to do good, the need to help one’s community, the need for recognition and influence, the need for pleasure. What is Gamification?

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

B2B Lead Blog

New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue. It was clear what we needed to do to help, and the results are huge. B2B Lead Generation #MUS13 eloqua integrations marketo integrations salesforce.com integrations

Four Signs That You May Need Marketing Automation Help

Modern B2B Marketing

Day in and day out services consultants see what is working, what is innovative, and what is practical and they can share that insight with you. A services team can help with the heavy lifting by rolling up their sleeves and working right beside you.

B2B 9

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

Salesforce.com. Her company, The Bridge Group , has helped over 305 companies design and optimize various inside sales operations. In the first case, often an inbound model works best, with reps following up on marketing leads.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Marketing Automation can help! Marketo cofounder and VP of Marketing Content and Strategy Jon Miller and Copyblogger Media founder and CEO Brian Clark will provide you with an inside look at the strategies that worked for them in social, content and campaigns, and the advantage they can provide you in your own industry. B2B Marketing Salesforce.com b2b marketingby Jen Howard The countdown continues.

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Marketing Automation Systems are on the Rise

Webbiquity

How Does it Work? These systems will help you win business. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation.

Why Eloqua is Working with Habitat for Humanity

It's All About Revenue

Social activities used to be a big component of what makes a “cool&# place to work with sponsored Happy Hours or company-wide outings complete with zip lines and white water rafting. However, I think maybe tough economic times or perhaps a greater awareness of our world around us has helped redefine the definition of what makes a company cool. Not to mention, we helped a lot of people eat as a result of those 15 minutes. Find what works for you and your organization.

6 Brilliant Uses of Video

It's All About Revenue

But it took a master’s touch to make it work. Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want. This is a concept that Black & Decker’s training leader Rob Sharpe used to his company’s advantage when he inspired staff to create their own how-to videos, designed to help contractors and DIY’ers make optimal use of Black & Decker’s tools. by Joe Chernov | Tweet this.

5 Ways to Grow Your Business with Salesforce.com

3D2B

And today, thanks to technology, we have more tools than ever to help us with lead generation, conversion and customer retention. Salesforce can help you understand the status of every lead.

What Tools and Management Systems Work Best for B2B Lead Generation

B2Bbloggers

Sales Management Systems Salesforce.com is a sales management system many companies rely on. Finding management systems that have database access along with other features could help streamline your lead generation efforts, and save you money at the same time.

Lead 13

What Salesforce’s Acquisition Of Radian6 Means for Sales People

Sales Intelligence View

Salesforce.com shakes the SaaS world again with this mornings announcement that they have acquired social monitoring company Radian6 for $326 Million. With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring.

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Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. Anthea Watson – Anthea knows how data and political campaigns come together, and is working on President Barack Obama’s 2012 campaign. John Wihbey – Working at Harvard’s Shornstein Center, John keeps us apprised on the intersection of tech and journalism.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Salesforce.com. From the group introduction: Salesforce.com.

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The features were working, but the business wasn't getting the payoff.

CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet

Modern B2B Marketing

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. B2B Marketing Salesforce.com Thought Leader Interviews

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Modern B2B Marketing

Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South. And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. .