Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How to Ask for Help (The Right Way).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Sprout Social

DECEMBER 8, 2022

Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel. It’s a major part of your YouTube strategy. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back. What is a YouTube playlist?

Youtube 95

Youtube Curation Click Rate Video Marketing 95

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Hubspot

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. Since advertising is the primary method for monetization on YouTube, this is critical information.

Cost Per Thousand 93

Cost Per Thousand CPM Youtube CPA 93

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why YouTube Ads? Why Outbrain? Why BuzzSumo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! The only problem?

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. The Best Editing Tools For YouTube Videos.

Youtube 98

Youtube Video Marketing Budget Programs Work Management 98

Webbiquity

AUGUST 4, 2020

Providing your attendees with a fresh experience may help you attract, grab, and keep their attention in the crowded webinar space. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Stevens & Tate

APRIL 15, 2024

Educational Content : In the decision-making process for senior living options, seniors and their families often have numerous questions and concerns, ranging from financial planning and health care services to lifestyle and activity offerings. Ready to take your senior living marketing to the next level with optimized video content?

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Brightedge

MAY 20, 2021

However, as the world’s most heavily trafficked online video sharing platform, YouTube is one of the world’s largest search engines and should be part of any search insights research effort. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? Video is a go-to source for consumers.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Like UGA, it provides an incredible range of reports. unknown Yes Yes Compare custom date ranges Yes unknown Yes Yes Paid vs Organic sources Yes(?) If all you need is a simple UGA replacement, this tool will be overkill.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Martech

OCTOBER 10, 2023

Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Engaging new audiences. Product feeds for retailers.

Cost per Acquisition 119

Cost per Acquisition Demand Ads Google 119

FMG Suite

APRIL 25, 2024

To help you get started, I’ve outlined six practices that make the biggest difference. The lights and script are simply tools to help you with the substance. Use The Right Platform YouTube is the best place to host your videos. Though there are other good options, YouTube boasts advantages that put it at the top of our list.

Video Marketing 52

Video Marketing Budget Programs High Quality Lead Marketing Management 52

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. YouTube came in second at 70% and Facebook in third at 45%. Promoting your influencer content can help improve the overall reach of your campaigns. It hit $15.2

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Koleen Diaz – @koleendz Instagram: 721K TikTok: 691K YouTube: 1.58 Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Marketing Insider Group

APRIL 21, 2020

To help your performance video ads connect, be sure to: 1. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” That combination of customized content and consistent messaging helped the booking platform cut its cost per incremental travel inquiry by 80 percent. Tweak ads efficiently.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. In the UK or Ireland? Click here. EmailOctopus.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Martech

OCTOBER 30, 2023

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Joining relevant challenges can help increase your visibility and engagement. Collaborate with influencers: Partnering with popular TikTok influencers can help expand your reach and gain credibility.

Campaigns 105

Campaigns Top of Funnel Best Practices Marketing AI 105

Marketing Insider Group

SEPTEMBER 6, 2021

Choose a mic model in your price range, but make sure that it is built to capture clean, crisp vocals. Having a plan in place can help you double up activities as you go along. Set goals that can help you achieve attainable, real-world audio marketing results for your business. This starts with your microphone.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Marketing Insider Group

OCTOBER 21, 2021

Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market. The Rise of Micro-influencer Marketing.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech

AUGUST 10, 2023

Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many other topics. And from that I helped out a lot of companies. We spoke to him about his journey. In your inbox.

Web 2.0 97

Web 2.0 Work Management Mobile Advertising Youtube 97

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Some of his thoughts on the importance of content governance and brand alignment today are incredibly valuable and actionable for a range of audiences in tech, operations, leadership, and brand alignment. Help us get the word out! Episode Summary.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Top Rank Marketing

AUGUST 4, 2023

Harvard Business Review Facebook surpasses 3 billion monthly active users Including its Instagram, Messenger, WhatsApp, and Threads properties, Meta-owned platforms now account for some 3.88 Have you found your own leading B2B marketing news item that we haven’t yet covered?

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Oktopost

DECEMBER 21, 2023

Buyers have lost trust in salespeople, and with the nature of cold calling and emailing being predicated on waste– B2B revenue teams need to embrace social selling to help hit their targets. Alex urges that the traditional prospecting approach is no longer working.

B2B Sales 62

B2B Sales B2B Cold Calling Advertising Benchmark 62

Navigate the Channel

JUNE 21, 2023

We can help.) From July 2021 to June 2022, Pinterest had the highest score with 76/100 of all social platforms (tied with YouTube) on the American Customer Satisfaction Index (ACSI), according to social media management tool Sprout Social and Statista. each year, and YouTube and Instagram are both losing users.”

Business 65

Business Social Media Youtube Facebook 65

Martech

AUGUST 24, 2022

YouTube (48%). technology, manufacturing and finance companies with annual revenues ranging from $2 million to $1 billion. The latter can help get over the former. The social media they’re referring to isn’t one dedicated to business. Instagram (57%). LinkedIn (26%). Salespeople get it. For the report Showpad surveyed 508 U.S.

B2B 117

B2B B2B Sales Training B2B Marketing 117

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Since Google still rewards original, quality content, this approach can help you stay ahead of the game this year. Personalization is key.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52