Crimson Marketing

AUGUST 4, 2014

A new sort of CMO: The role of the CMO is changing, James says, with data science and marketing technology becoming a more and more important aspect of the marketing organization. James brings unique understanding of CMO’s marketing investment and budgeting challenges, which is what Allocadia helps marketers with.

CMO 100

CMO Enterprise Management Organization Aggregators 100

Crimson Marketing

MARCH 18, 2014

How can marketing departments leverage Big Data to help their organizations increase revenue? Quite simply, by preparing sales to lead with buyers concerns rather than waiting for the buyers to. The post 3 Ways Marketing Can Increase Revenue From Big Data appeared first on. Corporate Marketing Other Interesting Topics'

Organic Leads 100

Organic Leads Marketing Organization Leads 100

Crimson Marketing

MAY 13, 2015

That’s where marketing technologists are particularly helpful as an integral part of the team. One of the interesting effects of having technologists working in the marketing department is that they’re cross-pollinating management methods from choosing marketing software and IT development…[to] helping shape “agile marketing” practices.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

OCTOBER 8, 2014

On this episode of Moneyball for Marketing, Jim shares with us some of the initiatives that have helped Polycom measure and improve demand generation from the top to the bottom of the funnel, and explains how the results have led to a bigger strategic seat at the table for Marketing within his organization.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

OCTOBER 23, 2014

Channel Surfing: Omni-channel personalization, Jeff says, represents opportunities to build relationships with buyers, but also challenges content strategy that many product marketing organizations may not realize exists at the top of the funnel.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

NOVEMBER 13, 2014

Content helps bridge the divide between being unknown and known. Certainly ranking on the first page of Google helps, a lot. Or you can build a list organically over time and email people who want to hear from you.”. – I would definitely say yes, but for you, it comes down what works within your own personal organization.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

AUGUST 6, 2015

With the example of United Airlines, we learn what constitutes an amazing experience and how this approach enables unifying data from different parts of an organization. Russell’s focus is to deliver industry leading products to help marketers get to the right professionals while improving the online experience of LinkedIn members. .

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

APRIL 15, 2015

And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” ” - Colin Alsheimer, Weber Shandwick.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

OCTOBER 27, 2014

These gurus bring significant benefits to their organizations in every metric that counts, bolstering brand recognition, contributing to firm growth, and commanding higher fees. Sixty-six percent of the participants in our study also stimulate major business development within their organizations. Get the Help You Need.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

NOVEMBER 2, 2015

Nate Skinner, Chief Customer Officer for email marketing service provider Campaign Monitor, joins Moneyball for Marketing to talk about the trends and technologies that are impacting marketing organizations today, and how savvy marketers are cracking the code on personalization, without extensive IT skills.

Ideal Customer Profiles 100

Ideal Customer Profiles Features Campaigns Paid Search Agency 100

Crimson Marketing

JANUARY 15, 2015

Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer. Atri provides tips that will help you learn about your customers using your existing marketing, sales, customer support and finance systems.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

FEBRUARY 4, 2014

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. As the importance of understanding individual buyer needs grows, how do you think marketing tools will help you and your company go to the next level? Share your thoughts below!

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

MARCH 12, 2015

Personal Shopping: Smart displays in fitting rooms that help shoppers find alternate sizes and items they need and make data driven suggestions for accessories that might accompany a potential purchase….

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

JUNE 28, 2013

Sales and marketing alignment is a fairly new term to many organizations. Kerry Langstaff , and industry leader in this area, helps me answer this question and more. Sales and marketing alignment is a fairly new term to many organizations. Traditionally, sales and marketing want nothing to do with each other.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

FEBRUARY 25, 2015

They do, however, crave information and best practice that can help them to stay on top of their game. In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people!

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

OCTOBER 29, 2014

Funnel Shaped Content: Business decisions are now influenced by more individuals in a buyer organization than ever before. Media Measurement: Whereas it was always difficult to measure the impact of traditional public relations, Mark defines how product marketing can now be measured and automated from first touch through to converted sale.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

JUNE 16, 2015

How do you start to tie together very deliberately all of the parts of marketing in an orchestrated way, that help(s) you reach the prospects you want to get to, get them to the content you…want them to consume and take…action…to engage with you further?” Box’s mission is to make sharing, accessing, and managing content ridiculously easy.

Sales Management 100

Sales Management Top of Funnel Planning Marketing Funnels 100

Crimson Marketing

JANUARY 21, 2014

Altruist: These sharers are helpful, reliable, thoughtful, connected and only use email to share. Connectors: These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline. These sharers are creative, young and popular. We all share for different REASONS.

Cable 100

Cable Social Networks Privacy Validation 100

Crimson Marketing

MARCH 22, 2013

The new imperative for marketing is to share with the sales organization the same information that the buyer is gathering. How Marketing Must Help. Historically, marketing has been working on influencing the perceptions of buyers via engagement (often on various social media channels).

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

OCTOBER 1, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data can help you generate targeted marketing campaigns — there’s no doubt about that — but the benefits don’t have to stop there. Big Data Can Help Sales Reps Keep Up with Today’s Astute Buyer.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data can help you generate targeted marketing campaigns — there’s no doubt about that — but the benefits don’t have to stop there. Big Data Can Help Sales Reps Keep Up with Today’s Astute Buyer.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

APRIL 21, 2015

How to use Big Data to help sales. Be sure to establish a baseline against which to measure and celebrate results to begin molding your organization into one that values B2B marketing technology. The post How Big Data and Marketing Analytics Help Sales appeared first on. Rinse, Wash, Repeat: The work does not stop there.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

OCTOBER 21, 2014

All of this can help improve your chances of reaching your goals and gaining true followers. While there is still plenty of room for word-of-mouth and organic growth, paid amplification is growing in popularity as a means to get in front of a larger audience. Know your options.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

JUNE 1, 2015

It’s surprising that in many large organizations, the Marketing team overseeing demand generation isn’t involved much with the Sales team. This creates an open line of communication and helps both organizations understand each other, finding common ground. It’s no surprise that they all involve coordinating with Sales.

Demand Generation 100

Demand Generation Demand Generation Marketing Qualified Leads 100

Crimson Marketing

SEPTEMBER 16, 2014

So how can marketing departments leverage Big Data to help their organizations increase revenue? The good news is that most of these tools are integrated with leading CRM systems, so your job isn’t one of integration, but rather, one of education and change management to help sales become effective with these tools.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

OCTOBER 23, 2013

This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. Google Analytics can help you in each of these key areas. Use Organic Search results and the Audience section to determine customer demographics from your site visitors. Lead Generation.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

JUNE 20, 2013

The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . To improve the effectiveness of the marketing automation system and generate the right kind of leads, senior management must drive the change management process across the entire organization. Why is that? What’s going on?

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

JULY 24, 2014

The big question is how to transition from being demand generation-focused to becoming a revenue-generating organization. Becoming a revenue-generating marketing organization means working much more closely with sales than in the past. Service level agreements can help you better define your working relationship with sales.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

NOVEMBER 5, 2015

Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. ” Challenges that marketers face when it comes to marketing automation is differentiating between martech products and figuring out how the software will fit into their organization. . .” Email Drip Campaigns.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Software Lead Scoring 100

Crimson Marketing

AUGUST 21, 2014

’ Gartner finds that, today, 83% of enterprise marketing organizations have an innovation budget that reflects, on average, 9.4% ” Being a digital CMO doesn’t make you a lone wolf; you need the right people around to help execute your vision. Experiment aggressively, and challenge business model assumptions.

Peer-to-peer 100

Peer-to-peer Gartner Digital Marketing Funnels CMO 100