12+ Tips for Trade Show Success
The Effective Marketer
JUNE 29, 2011
brings 12 tips for ensuring shows deliver the leads you expect. Capture detailed lead information. Enter all leads into a CRM system for Sales follow-up. Hold a post-mortem review with Sales and Marketing. A few more tips. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information.
LinkedIn for Lead Generation
SEPTEMBER 18, 2010
LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. But is also can be used to generate leads for your business. Below are a few tips. Experiment with DirectAds - this LinkedIn feature allows you to target very specific audiences for your ads. According to LinkedIn, you can target 7.9M
The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
OCTOBER 17, 2014
You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Here are a few tips to keep in mind. LinkedIn. Include Numbers.
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
slide-in CTA that links to a case study. A CTA leading to your case studies page. Bonus Tip: Get personal. Get Inspired: To help explain smart content, have a look at the example below. Get Inspired: If you need some help on creating sliders for your website, check out this tutorial on creating slide-in CTAs. 4) Write blog posts about your case studies. IP addresses.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 49) Lead.
43 Bright Ideas for Promoting Your Lead Gen Content
OCTOBER 23, 2014
So you just created a piece of content for lead generation -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). 9) Host a contest. LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. Google+.
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? Here are 6 more compelling reasons: 1) Easily Generate Leads! We mean it!
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Our Content Mapping Template can help you get that all figured out.). Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.).
12 Simple Ways Marketers Can Humanize Their Brand
AUGUST 24, 2012
Or do you elicit more personal feelings from your leads and customers? That makes it far easier for leads to determine whether he's someone they want to do business with, and you can bet the ones with whom this page resonates are going to be extremely eager leads. 2) Kill the business babble. Ultimately, you're doing all this to get more traffic, leads, and customers.
Everything Marketers Should Know About Secondary CTAs
APRIL 4, 2013
secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture people who may not find the offer in your primary call-to-action appealing.
Red Zone Response Plan for Inbound Quote Requests
B2B Conversations Now
FEBRUARY 27, 2012
This is a special post for LeadLifter clients currently using our EchoQuote™ lead capturing solution who want to maximize their marketing and sales results. My thanks go out to dozens of contributing customers that have helped us design and shape this process. Do you have a formal process for how to handle incoming B2B leads from your website or blog?
11 Great Ways to 'Get Personal' in Your Email Marketing
JUNE 11, 2012
Now armed with an understanding of your buyer personas, you can start asking questions on your landing page forms that will help you begin gathering the information you need to help you segment your leads. Further, what information will help your sales team sell? Remember, nobody like feeling like a "lead." Before You Email. 1. Create customer personas.
5 Hidden Tricks for Better B2B Lead Generation
NOVEMBER 8, 2011
Many marketers who have discovered tips or tricks about succeeding in their industry keep those secrets close to their chest. Well it's about time some of those secrets were let loose, so here are five hidden tricks you should be doing to make your B2B lead generation efforts more effective online. 1. More leads! 2. Network More Efficiently With Followerwonk. The result?
7 Reasons You're Not Generating Leads From Social Media
NOVEMBER 25, 2011
Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. Unfortunately for some brands, they don’t always realize there are true tactics in order to use social media effectively for lead gen, and they approach their social media presence blindly.
7 Ways to Improve Your Marketing in 60 Seconds or Less
NOVEMBER 2, 2011
Here are 7 things you can do in 60 seconds or less to drive more traffic to your site, convert visitors into leads at a higher rate, and increase your ROI: 7 Ways to Improve Your Inbound Marketing in 60 Seconds or Less. 1. Creating CTAs for your offers is one of the most important components of effective lead generation. Have more time for better lead gen? Follow these tips. 3.
15 Fluff-Free Ways to Step Up Your Social Media Game
DECEMBER 28, 2011
Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. The reason for this shift? Hallelujah!
7 Missed Social Media Lead Generation Opportunities
MARCH 3, 2011
But for marketers social media should be about one thing: leads. Many marketers are leaving far too many leads on the table. Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. Missed Social Media Lead Generation Opportunities. 1. However, it doesn’t help your business if those new visitors remain anonymous.