Sharpspring

JANUARY 26, 2021

You are probably familiar with inbound marketing — even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Blogging and Inbound Marketing.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Sharpspring

AUGUST 11, 2020

When it comes to high-level categories in marketing, there are two types to be aware of – inbound marketing and outbound marketing. In this article, we will compare inbound marketing vs. outbound marketing and discuss how each could potentially be utilized in your next digital advertising campaign.

Inbound Marketing 64

Inbound Marketing Paid Search Agency Banner Ads Marketing & Strategy 64

BenchmarkONE

APRIL 7, 2020

Early in the 21st century, marketers began a new method for finding and connecting with customers: inbound marketing. Inbound marketing turns traditional marketing efforts on its head. Inbound Marketing Benefits. Help position your brand as a leader in your industry. .

Inbound Marketing 77

Inbound Marketing Top of Funnel Paid Search Agency Sales Qualified Leads 77

Marketing Insider Group

NOVEMBER 8, 2021

On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. And YouTube videos can only take you so far. Smart marketers who manage SEO or inbound marketing have been doing this for years but it’s worthy discuss and add some additional context.

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Buyer's Journey PR Content Analysis 346

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Valasys

OCTOBER 10, 2022

With AI accelerating the whole process, one might end up paying a huge amount of money to use SEO tools that help in speeding the whole process. As a result, in contradiction, here are 5 AI SEO tools that help you accelerate and expedite your SEO process- for free! Seedkeyword helps you to completely side-step this issue.

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Lead Ranking Lead Scoring SEO Tools 52

Tomorrow People

OCTOBER 10, 2011

But how can a five step inbound marketing approach help you get - and stay - in front of your competitors? Marketing is changing - and changing fast. In place of using purely outbound marketing approaches, companies are now seeing significant benefits by applying inbound marketing.

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Inbound Marketing Ideal Customer Profiles Profiling Keywords 120

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Huge thanks to our amazing sponsors for helping us make this happen.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Help us get the word out!

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Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. The solution helps analyze all the relevant metrics, and assists in preparing, running, and evaluating campaigns. Yes, I’m an affiliate.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? Help us get the word out! Catch all episodes here. Meet Julia Polisuk. Catch all episodes here.

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? Secondly, go for inbound marketing.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

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Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

SmartBug Media

MARCH 19, 2020

Use structured data or a video sitemap : Structured data helps Google understand your video better. A video sitemap helps Google find new or changed content. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Make It Social. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

by Seth Resler Did you miss our webinar on inbound marketing? Inbound marketing can be a very effective marketing strategy, but when used in isolation it tends to produce limited results. The key is to combine it with other marketing techniques. An outbound marketing strategy. Want to know more?

Inbound Marketing 48

Inbound Marketing Webinar Metrics Effectiveness Marketo 48

SmartBug Media

APRIL 6, 2023

The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. How do businesses use buyer personas to inform marketing strategy? Read market research reports.

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Buyer Personas Planning Psychographics Paid Search Agency 98

BenchmarkONE

SEPTEMBER 22, 2021

Popularity and bestsellers are part of a virtuous cycle, and retargeting (especially when using power words to excite FOMO) can help remind prospective customers to jump on something before it’s gone. Once you’ve decided to retarget your ads, it’s worth investing in a tool to help you get the most out of your strategy.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

SmartBug Media

NOVEMBER 5, 2021

Google Ads describes their customer list remarketing as “offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display.” Check out how a paid media strategy can help to accelerate your business using inbound marketing methodology.

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PPC Paid Search Agency Banners Inbound Marketing 105

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. For starters, YouTube is the most straight-forward video ad platform.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Hubspot

FEBRUARY 24, 2016

YouTube is a big business. There are over a billion people — that’s almost a third of all internet users — watching hundreds of millions of hours of YouTube videos every day. Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands. TrueView Makes Sense for Inbound Marketers.

Inbound Marketing 28

Inbound Marketing Adwords Banner Ads Top of Funnel 28

SmartBug Media

AUGUST 11, 2021

Marketing Strategies for Higher Ed in a Digital World. 122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month. Inbound + Digital Marketing = A Strategy for Higher Ed Success. Studies show that.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. To help companies manage the potential headache of moving an event to digital, companies like Hopin have stepped into the spotlight.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

TrustRadius Marketing

APRIL 23, 2021

Outbound marketing involves many of the classic sales strategies from before the turn of the century. Inbound marketing centers on a new way of thinking about customer relationships and sales. Understanding the difference between the two can help you decide which works best for your organization.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Stevens & Tate

APRIL 1, 2020

Email Marketing Metrics You Should Keep In Mind & What They Mean . Email marketing was one of the earliest forms of inbound marketing- and it’s continued to be one of the most widely used due to how cost cost-efficient and effective the strategy is. Recent Marketing Reports, Updates, and Trends.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

SmartBug Media

JULY 30, 2020

There is no denying the power of video in today’s inbound marketing world. Sales teams are using it in email conversations with prospects, marketers are using it to inform the Buyer’s Journey at all stages of the funnel , and web strategists are recommending it to round out digital resource centers. Host Virtual Video Events.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

Navigate the Channel

JUNE 19, 2023

Understanding human behavior can help you write more enticing gateways to content. The top 5… The best reasons to… How to stop… Numbers can be particularly rewarding in a headline because they offer predictability (the reader knows there will be 6 or 10) but also because numbers, specifically numerals, help human brains manage expectations.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Excelsior Research

JUNE 1, 2021

It is a process that requires a gradual, comprehensive, and holistic approach to engagement that comprises a series of different strategies like dedicated inbound marketing tactics, social interaction, E-book campaigns, and weekly newsletters. Key tactics include inbound marketing, social media engagement, optimization and more.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Convince & Convert

SEPTEMBER 10, 2014

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. Great blog post by my friend, Tom Webster.

Business 133

Business Inbound Marketing Hubspot Marketing & Strategy 133

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Since Google still rewards original, quality content, this approach can help you stay ahead of the game this year. Personalization is key.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Excelsior Research

JUNE 1, 2021

It is a process that requires a gradual, comprehensive, and holistic approach to engagement that comprises a series of different strategies like dedicated inbound marketing tactics, social interaction, E-book campaigns, and weekly newsletters. Key tactics include inbound marketing, social media engagement, optimization and more.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

FEBRUARY 4, 2021

It's why we've invested in publishing blogs, courses, ebooks, templates, and videos that help generate millions of visits to HubSpot every month. Traditionally, a B2B company's marketing plan was focused on getting their product into decision-makers' hands and convincing them to buy it. We can't stop there, though.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Hubspot

FEBRUARY 18, 2013

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. Because without inbound marketing strategies in place, there can be no effective use of native advertising. What Is Native Advertising?

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Paid Content Inbound Marketing Advertisements Advertising 28