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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

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Why B2B Marketing Must Embrace Ninja Customers

Convince & Convert

This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. Global biosciences company Life Technologies operates in a business category not typically known for its cutting edge use of YouTube, nor its embrace of new marketing principles.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

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Only B2B - Untitled Article

Only B2B

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Vikas Bhatt. Shaheen Adibi.

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How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. The results have been amazing.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. He is the Founder & President of Tiecas, Inc. –

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How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. The Video Marketing Visionary: Loyola University Maryland.