article thumbnail

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.

article thumbnail

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

Now, one can use online marketing tactics such as email or webinars (inbound marketing) to generate interest. Online marketing is a more cost-effective alternative to traditional outbound marketing. With the average cost-per-lead substantially lower for inbound marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Inbound Marketing Tips and Tricks You Need to Know

Optinmonster

Inbound marketing may be the way to go. By mastering a few basic inbound marketing tips and tricks, you’ll be able to create evergreen content that attracts more customers to you over time. In this article, we are going to cover: What is inbound marketing? Which is best: inbound vs outbound marketing?

article thumbnail

Focus on Content in B2B Marketing

Industrial Marketing Today

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Get the free “Step-by-Step Guide to Website (re)Design” now.

article thumbnail

Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Once you determine goals, which should be a mix of branding and conversion, targeting messages via online display banner campaigns should be a tactic to supplement your other inbound marketing efforts. . • Gender and Age.

Display 100
article thumbnail

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Let me end this post with a humorous video that I found on YouTube. It is by IAS – a B2B marketing agency from England. Goes to show that the use of clichés in B2b marketing content is not restricted to the U.S. Get the free “Step-by-Step Guide to Website (re)Design” now.

article thumbnail

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.