KoMarketing Associates

SEPTEMBER 4, 2018

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Articles & Bylines.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Lowers your marketing expenses. Which ones are trends?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Navigate the Channel

FEBRUARY 18, 2021

Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. What is Digital Marketing and Why Does It Matter?

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. -

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Go Beyond SEO

JANUARY 23, 2024

Understanding SEO & SEO service for small business options If we dive into the vast world of digital marketing, we can’t help but shine a spotlight on a term on everyone’s lips: SEO. At its core, search engine optimization (SEO) is our secret sauce for elevating a brand’s visibility online.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices.

Link Building 120

Link Building Paid Content Google Advertorials 120

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Visibility to social media profiles and pages.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Only B2B

APRIL 1, 2020

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies. Email Marketing.

Email Marketing 150

Email Marketing Ad Building Privacy Policies Multi-Channel 150

KoMarketing Associates

OCTOBER 8, 2014

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. Throughout the month, AdWords has started rolling out this new extension to eager advertisers.

Adwords 120

Adwords Advertisements Advertising Click Rate 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? Table of Contents: What is Geotargeting? How to Create Personalized Content with Geotargeting. Geotargeting is displaying personalized content on your website based on users’ geographical location.

Conversion 114

Conversion Tagging Click Rate Display 114

KoMarketing Associates

JULY 28, 2016

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. Social Media Presence Doesn’t Matter.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Moz

FEBRUARY 7, 2021

Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. But before you get started, here’s special guidance for handling some of the major fields you’ll be filling out for any EV charging station you’re marketing.

Tips 65

Tips SEO Lead Ranking Enterprise Management 65

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 94

Social Media Paid Content Media Viral Marketing 94

EMagine B2B Blog

DECEMBER 3, 2018

We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

KoMarketing Associates

OCTOBER 25, 2013

Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Link apples just waiting to be picked!

Link Building 120

Link Building Ad Building B2B Trade Show 120

EMagine B2B Blog

DECEMBER 3, 2018

We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Optinmonster

DECEMBER 21, 2020

It allows you to personalize your content, promotions, and special offers in a way that drives more revenue. And yet, many marketers either don’t know what geotargeting is, or they simply aren’t using the strategy effectively. Another for all other regions that don’t follow GDPR guidelines.

User-Generated Content 91

User-Generated Content Click Rate Promotion Traffic 91

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated.

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Moz

OCTOBER 15, 2019

Posted by MiriamEllis This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Statistics tell the story of a public that searches online prior to the 90% of purchases they still make in physical stores. Download The Practical Guide to Franchise Marketing: Download now.

Buy 48

Buy Work Management Marketing Management Word of Mouth 48

DAGMAR Marketing

DECEMBER 31, 2019

We’ll wrap up this year with a quick look at our five most popular posts, plus a few notable posts from the world of digital marketing. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. We always try to be ready for whatever comes next in the online marketing industry. The Real Cost of Cheap SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Hubspot

OCTOBER 6, 2016

Oh great -- Another article with blogging as a marketing tip.". Marketers love to talk about blogging, and it often gets thrown around as a default inbound marketing strategy. They just whip up a few generic posts every now and then, post them to social media, and then decide it isn't worthwhile. 1) Blogging. "Oh

Paid Search Agency 72

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 72

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Valasys

SEPTEMBER 12, 2019

For the B2B brands it is of utmost significance to define their social media metrics so that they can determine the performance of their social media campaigns & ROI from each of them. Instagram claims to have about 2 million monthly advertisers. Source: Instagram blogs).

Paid Content 40

Paid Content Click Rate Cost Per Click Social Media 40

Aberdeen

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Use your product’s name if you’re marketing it or promoting it.

High Quality Lead 40

High Quality Lead Word of Mouth Guidelines Class 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JANUARY 26, 2016

I do not work at Le Kliff those months, so I am not paid in the summer. The way it works is for every review that shows up on TripAdvisor mentioning my name – Ramon – I am paid for one summer day.” The settlement also required the company to stop using terms such as “highly rated” and “top ranked” in its advertising.

Work Management 111

Work Management Marketing Management Guidelines Amazon 111

Hinge Marketing

OCTOBER 30, 2015

It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. The problem is, Rome wasn’t built in a day, and top search engine rankings aren’t either. At first, this approach was successful in increasing search engine rankings. What was the result?

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Why Isn’t My Business Appearing in Google Local Search? + Where to Share Your Content for Local SEO. + Do Other Local Business Ads Threaten Local SEO. Most Valuable Content for Local SEO. + Where to Share Your Content for Local SEO. + Local SEO vs. National SEO. +

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Outbrain

AUGUST 27, 2018

What performance marketer doesn’t love a useful tip or two? Most marketers are not using it. It is useful for a range of ad channels: search, social and native. The easiest way to do this is to create a list of retargeted users, per Ad Group Subject, using the UTM parameter. It is fresh. It is easy to implement.

PPC 38

PPC Paid Search Agency Landing Pages Marketing Analytics Tools 38

Hinge Marketing

JANUARY 14, 2015

We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. This likely inflates their market share compared to other email clients such as Yahoo!

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

LEADership

AUGUST 7, 2014

We simply cant help ourselveswe want a new BIG idea, we want to make a BIG difference, we want to target a BIG market and capture a BIG share. Large organizations governed by brand marketing policies (a.k.a. B2B companies are steadily moving share of budget from offline to online marketing and lead generation.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40