Spiralytics

APRIL 18, 2018

Social media continues its reign as a top choice for marketers and businesses looking to reach their target audience in the Information Age.

Social Media 96

Social Media Traffic Organization Media 96

Convince & Convert

MARCH 21, 2017

If I refer to social media as a lead generation tool, what comes to mind first? Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Run a Photo Contest.

Social Media 145

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 145

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

BenchmarkONE

NOVEMBER 24, 2021

For a business, there is no better advertisement than a passionate, satisfied and happy employee. Employee advocacy is contemporary influencer marketing. It has been around for decades in various forms, but the internet and social media have revolutionized it. Employee Advocacy on Social Media. Here is why.

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Job ads are a good way to get the best talent for your company. However, not all job ads are created equal. Follow these tips for creating job ads that stand out. Making Job Ads More Relevant. In every function, there is a common topic of jobs and hiring practices in the market.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Best B2B Social Media Strategies. Define goals.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 70

Analysis Budget Programs Social Media Allocation 70

Unbounce

APRIL 4, 2019

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. And what are your marketing resources ?

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

PR 69

PR Twitter Brand Identity Branding 69

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? And how to be there for their audience without adding to the noise. Consumers are increasing searches for valuable information and engaging with businesses at record rates.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

EveryoneSocial

NOVEMBER 24, 2020

If you are in marketing or sales, it should be no surprise to you that user-generated content or “UGC” is a powerful form of content your organization must utilize. However, there are still many organizations and teams who are not harnessing this content correctly or even at all. User-Generated Content.

User-Generated Content 63

User-Generated Content Paid Content Statistics Generation 63

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. One thing that keeps us hooked to our social media feed for hours is how personalized it is.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? Why is it important? Let’s get started!

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 127

Social Media Media Paid Search Agency Ethics 127

Hubspot

NOVEMBER 21, 2017

For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and nature of ads purchased and published on their platforms by operatives in Russia and other foreign states. How Russian Ads Have Forever Changed Our Perception of Social Media.

Social Media 77

Social Media Media Paid Search Agency Customer Surveys 77

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. By better understanding their customers’ purpose within each community, marketers can construct the right strategy to both engage and assist.” Trend #1: Social media is being used more and more by professionals for decision making.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Webbiquity

FEBRUARY 5, 2016

Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Content engagement, budget, and variety are also commonly mentioned among those top challenges. It is also helpful for streamlining your social media content production.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Buffer

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. About Reddit Marketing. Come along!

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. Chew explained that TikTok was inspired by reinventing the way content was displayed.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Oktopost

MAY 12, 2024

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms.

Social Media 62

Social Media Paid Search Agency Planning Media 62

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. We knew that reports were a content type that worked well for us in the past.

Acquisitions 98

Acquisitions Hubspot Lead Scoring Lead Ranking 98

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Top Rank Marketing

MARCH 4, 2024

Social media is entering its 20s. There are people in the workforce today who can’t remember life before social networking sites existed. And like most 20-year-olds, social media is having a quarter life crisis: a questioning of purpose, a lack of cohesive identity, and uncertainty about the future.

Social Media 133

Social Media Social Marketing Practices B2B Marketing 133

Contently

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. Remember that. Your brand voice on Facebook. Your brand voice on LinkedIn.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

PureB2B

JANUARY 15, 2018

If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. For one, not all sites allow content syndication. Strategies to Syndicate Content.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Search is in big trouble, under pressure from a variety of sources.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

EveryoneSocial

SEPTEMBER 21, 2020

As a company who values engagement on social media you may have an employee advocacy program running in your organization. But if you are focused on key areas only, maybe just marketing or communications, then some campaigns might make more sense than the others. Well, that expands your content reach by up to 500,000!

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

EveryoneSocial

FEBRUARY 4, 2019

Yet, if you are considering a social program, it’s important you ask yourself the below questions from our employee advocacy checklist. Social programs have the power to transform your entire company. And it’s beyond just brand and marketing purposes. are on social media accounts. But First…. Statusbrew ).

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

EveryoneSocial

JUNE 4, 2019

You and your organization already know social media has taken the world by storm and hasn’t shown many signs of stopping. These social networks (Facebook, LinkedIn, Twitter) have shaped the way the world communicates and offers a way to connect with others that haven’t been seen before. Bazaar Voice ).

Peer-to-peer 74

Peer-to-peer Brand Identity Branding Word of Mouth 74

Hubspot

MAY 13, 2015

When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be). Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28