Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 332

Course Content Marketing Planning Best Practices 332

Marketing Insider Group

JANUARY 8, 2024

Content Creation From natural language processing to machine learning algorithms, AI enables content creators to generate compelling content and automate and enhance various aspects of the creative process. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Act-On

NOVEMBER 15, 2023

Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. Enabling sales: How to build an effective program Building any new strategy starts with goals. As you build your program, consider these five key areas. What do you hope to accomplish through sales enablement?

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Marketing Insider Group

OCTOBER 20, 2020

An effective employee advocacy program ultimately results in lasting brand-customer relationships. Emotions are paramount when you’re trying to grow a business. Encouraging your team to share how they work (and how it affects them) on social media is a surefire to build trust and turn them into brand ambassadors for the company.

Business 353

Business Work Management Correlation Cable 353

ANNUITAS

MARCH 1, 2023

We have put together this handy position description for you to peruse, and even use in your search. The financial benefits speak for themselves , but the benefits to process and internal alignment (and employee satisfaction) make naming a CGO a mandate for 2023. So, what should you be looking for in an ideal CGO?

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan. Agility is vital.

Social Media 306

Social Media Work Management Marketing Management Media 306

Vision Edge Marketing

JANUARY 24, 2023

What’s your growth strategy in light of the anticipated economic and geopolitical environment? So, Is your current plan delivering the expected results – profitable growth? Is it fully aligned with your strategy and your business goals? Growth is not an option if you want to stay ahead of the curve.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Tips 115

illumin

APRIL 25, 2024

Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% With the growing rate of consumption and investment towards OTT and CTV, it’s no surprise then that advertisers often interchange and mix up the two. The third category is TVOD (transactional, pay-per-view fee for content). What is OTT?

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The production quality of content has increased dramatically.

Social Media 132

Social Media Media B2B B2B Thought Leadership 132

SocialPilot

APRIL 25, 2024

Creating content is just one piece of the puzzle. To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. Think of this tool as your main command center. YouTube Studio acts as a one-stop shop for managing your YouTube channel.

Youtube 59

Youtube Copyright Ideal Customer Profiles Advertising Agencies 59

Top Rank Marketing

NOVEMBER 9, 2023

Taking steps to track and grow the value of your SEO efforts is not easy, but it is very much worthwhile. Organic traffic (and attributed leads) The guiding key performance indicator (KPI) for virtually any SEO program is organic traffic, which refers to visitors who arrive at your website from unpaid search.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. After the event, what happened to all that content?

Lead Scoring 128

Lead Scoring Lead Ranking Top of Funnel Budget Programs 128

Go Beyond SEO

APRIL 23, 2024

As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

ConvertKit

NOVEMBER 3, 2021

You’re doing everything you know to grow your email list and make your business more profitable. You can advocate all you want for your content, but your reach might be limited. And luckily for you, you already have an audience that knows and enjoys your work. What is a newsletter referral program?

Newsletter 133

Newsletter Acquisitions Webinar Metrics Communities 133

Contently

DECEMBER 8, 2021

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. And the demands put on content teams are greater than ever. That’s a question that Deanna—Contently’s head of content strategy—has heard a thousand times. Want to dig in more?

Top of Funnel 142

Top of Funnel Content Marketing Funnels Template 142

SmartBrief - Marketing

MARCH 7, 2024

Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. As consumers grow more wary about their privacy online, they’re turning to closed spaces to share and engage with content. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

illumin

APRIL 9, 2024

OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. This isn’t a new phenomenon, but it is a growing one. The OTT market is estimated to grow to a value of $223.07 This makes it easy for marketers to ensure their ads air during relevant programs.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands. Here are three key reasons you need to put social media into your firm’s marketing strategy: 1.

Social Media 62

Social Media Work Management Marketing Management Media 62

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Businesses that don’t grow soon disappear. By using growth hacking techniques to gain traction and skyrocket your customer acquisition. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Salesforce Marketing Cloud

MARCH 19, 2024

And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. Table of contents What is a Serviceblazer? What is the Serviceblazer Community? Is this community for me, too?”

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Seismic

FEBRUARY 22, 2024

As we developed the content for this signature session of our Enablement Foundations track at Shift , I found myself immediately overwhelmed with questions: Who is this training for? Enablement continues to be a rapidly growing priority for major organizations. What does it mean to measure success?

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Top Rank Marketing

DECEMBER 6, 2023

When it comes to the growing power of influence the B2B marketing world is expected to see in 2024 and well into the future, there’s much to learn, and luckily we’ve had the honor of featuring many key B2B marketing innovators in our newest B2B influencer marketing report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. It can optimize content and assist with the creation of digital strategies.

Trends 138

Trends Mobile Advertising Best Practices Work Management 138

Martech

JANUARY 19, 2024

It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. When you consider all of the applications for email used by your organization, you understand why a robust email automation platform is a requirement. In your inbox.

Email Marketing 130

Email Marketing Automation Tools Planning 130

Spiralytics

APRIL 25, 2024

However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x We have some tactics to share that help harness your CRM into a powerful customer retention engine. One way to hit them right is to personalize your messaging in all your marketing campaigns. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. . What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Martech

DECEMBER 18, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt Tell me why advisory and consulting is necessary for CX transformation programs.

eCommerce 107

eCommerce Marketing AI Best Practices Consulting 107

Hinge Marketing

FEBRUARY 22, 2024

And the best performers, which we call High Growth firms, accelerated their growth compared to their slower-growing counterparts. At the same time, High Growth firms are also more profitable than their slower-growing brethren. However, all growth categories saw their profitability grow over the previous year. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Seismic

MAY 17, 2023

Customer service training is one of these growing areas. In a recent survey , 76% of respondents said that having quick access to coaching and training content keeps them from second-guessing themselves. Similarly, a lack of advancement opportunities is likely to drive employees away from your company.

Training 94

Training Service Customer Satisfaction Opt-in 94

Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Partners can introduce your brand to customers who aren’t in your existing circles and help you scale up sales faster than you could on your own.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. The Salesforce job market is only growing, powered by AI. Job skills trending in the Salesforce ecosystem No matter your role, these in-demand skills apply to you.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Martech

NOVEMBER 21, 2023

Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. However, the key is not to build the perfect DAM, but to build a flexible one that can adapt to your changing needs.” Dig deeper: Building a DAM business case An adaptable DAM You can’t just “set and forget” your DAM.

Digital Asset Management 102

Digital Asset Management Work Management Marketing Management Tagging 102

Oktopost

MAY 20, 2021

Just like with other marketing programs: if you see the value, you want to scale up and grow, so you can double down on the good stuff. That requires involving more people in your advocacy program and making a company-wide push for social media excellence. Which advocates can contribute more to your program?

Social Media 118

Social Media Acquisitions Paid Search Agency Network Marketing 118

Litmus

JANUARY 2, 2024

Bring dynamic content & segmentation to the forefront We’ve all heard the news about personalization by now—but how do we personalize pertinently and successfully? In this email, Pretty Little Thing uses dynamic content to personalize the image in the email. We anticipate that this number will only grow in 2024!

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Salesforce Marketing Cloud

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105