Marketing Insider Group

NOVEMBER 10, 2020

Marketing Contribution/Attribution is key to measuring the success of marketing overall and its alignment with sales, and how content, campaigns, and events help marketing’s bottom-line contribution to the organization – the sales of products and/or services. We have come an exceptionally long way in 35+ years!

Planning 322

Planning Analytics Enterprise Management Work Management 322

Marketing Insider Group

FEBRUARY 13, 2023

We’ve witnessed a convergence which has defined a set of competencies that all B2B marketers and organizations seeking to be leaders must now invest in. For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

JANUARY 4, 2021

I looked back and saw the reference that more than a quarter century had passed since the term “business intelligence” (BI) became mainstream in the lexicon of IT and marketing organizations. We champion the use of governance, and it is a key is to ensure that it is included and part of the regular project review and reporting cadence.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Vision Edge Marketing

OCTOBER 12, 2021

Here’s why this research step is growth-critical, product adoption, and how to do it. However, the focus of the conversation and who facilitates it within your organization are generally quite different. Let’s say you have a technology product that you’ve been successfully selling to commercial and government call centers.

Validation 268

Validation Work Management Marketing Management Paid Search Agency 268

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Tens of thousands of organizations in nearly every country use Tableau to solve data problems‌ — ‌including Fortune 500 enterprises, small and midsize businesses, government agencies, universities, research institutions, and nonprofits. In other words, Tableau is for the Trailblazers of the data and analytics world.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Biznology

JULY 13, 2016

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. Organic search effectiveness (ranking, referrals minus bounces).

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Salesforce Marketing Cloud

MARCH 20, 2024

Corpus data is often selected and collected systematically, and curated for specific research or analysis, while scraped data uses tools to absorb as much information as possible. is the lifeblood of your organization. The main difference between scraped and corpus data is how it’s collected. There are other issues.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Calculate this to help win them over and dive into the research to come up with tangible project costs after you get initial approval. Focus on financial upsides.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. These organizations reported median annual growth of 13.3%

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Webbiquity

APRIL 14, 2022

This allows them to expose corruption and wrongdoing without fear of reprisal from their employers or corrupt governments. How Governments Use the Dark Web for Good. Governments will use the Dark Web for legitimate purposes, such as sharing classified information. Dark Web Scans Can Help You Protect Your Information.

Spyware 136

Spyware Paid Search Agency Internet Marketing Advertising Agencies 136

Martech

DECEMBER 22, 2022

Would that information be valuable to security application providers, security officers, the government or the private industry? Like all good product managers, you may have to conduct market research to determine what market segments your data appeals to and how much those segments will pay for the information. Do you know the answer?

Lead Scoring 118

Lead Scoring Lead Ranking Tips Work Management 118

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

Martech

APRIL 23, 2024

Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency. Survey the organizations and partners you collaborate with to determine how the tool works for them. Have you done your research?

Enterprise Management 96

Enterprise Management Work Management Marketing Management Vendors 96

Vision Edge Marketing

MAY 11, 2021

Every month or quarter, leaders in most organizations report on the state of business performance. If as a leader the majority of your working day, most every day, is spent addressing what’s going on internally with your organization, it may be time to re-allocate your energy and time. Give some thought to the last few weeks.

Business 242

Business B2B Thought Leadership Allocation Thought Leadership 242

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. However, looking at average content outputs, organizations are still largely favoring static content. PDFs, PowerPoint presentations, flat experiences.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Salesforce Marketing Cloud

JULY 28, 2021

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

Work Management 98

Work Management Transparency Customer Satisfaction Ad Agencies 98

Sage Marketing

APRIL 10, 2024

UK Tech Startup Grants – The Catalysts of Opportunity Government funds for startups significantly reduce the financial burden on startups, enabling them to allocate resources more effectively toward research, development, and scaling their operations. What is Innovate UK Funding?

Startups 52

Startups Marketing AI Work Management Marketing Management 52

Salesforce Marketing Cloud

JANUARY 26, 2022

Born after 1996, Generation (Gen) Z is a diverse group of post-millennial young adults on track to be among the most well-educated, racially and ethnically-diverse generation we’ve seen thus far, according to a recent Pew Research Center report. Gen Z is passionate about aligning to the social impact, mission, and values of an organization.

Lead Scoring 94

Lead Scoring Lead Ranking Work Management Digital Transformation 94

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

But the success of AI depends on an effective data strategy, data governance, and security. You’ll learn actionable steps to lay the foundation for a thriving data culture in your business — just as the Texas Rangers baseball organization did. It’s no secret that AI is already transforming industries.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

Marketing Insider Group

SEPTEMBER 8, 2020

Research that segment’s needs, pain points, and other characteristics. The non-profit watchdog group, The Project on Government Oversight (POGO), needed to grow awareness, as well as its subscriber list. Here’s the takeaway: It pays to research your subscribers. Here are a few of our favorites.

Work Management 327

Work Management Examples Paid Search Agency Marketing Management 327

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. And, whenever they make those purchases, 21% of consumers aim to do more brand and product research than they had for pre-pandemic purchases. In the U.S. Image Source. How Brands are Navigating.

Research 101

Research Brand Identity Branding Budget Programs 101

Sprout Social

MARCH 19, 2024

Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? billion in 2028.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Marketing AI 104

ANNUITAS

OCTOBER 31, 2023

Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 126

Marketing Management Service B2B Thought Leadership Thought Leadership 126

Hinge Marketing

OCTOBER 30, 2017

This video talks about the differences between brand research and secondary research and how to best use them to understand your market. Hi, I’m Lee Frederiksen, and today I wanna talk about brand research and secondary research for accounting firms. That’s typically market research. Transcription.

Research 51

Research Video Marketing Brand Identity Branding 51

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri joined ON24 earlier this year as Head of Strategy and Research. Without someone to help to shepherd technologies, it can run amok in the marketing organization.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. Market Research Overview.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Heinz Marketing

FEBRUARY 26, 2021

In fact, it usually takes excessive hours of research to get it just right. Business-to-Government sales. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees. By Lauren Dichter , Marketing Consultant at Heinz Marketing.

Buy 103

Buy Ideal Customer Profiles Buyer Personas Validation 103

Content Standard

MAY 22, 2019

Creating original research is a win-win for marketers and consumers. Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond.

Research 98

Research Sample Planning Brand Identity 98

Mereo

JUNE 24, 2021

Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Solution strategies set intentions. in 2017 to 32.4%

ROI 93

ROI Product Marketing Management Allocation 93

Martech

SEPTEMBER 9, 2022

Research, marketing strategy and use case development are all part of Slalom’s services. Others include assistance in implementing and integrating AIQ at an organization, as well as integrating AIQ CX Hub with other platforms that support advertising, analytics, engagement and sales and service systems. Read next: Implementing a CDP?

Consulting 107

Consulting Enterprise Management Marketing Management Advertising Agencies 107

Salesforce Marketing Cloud

MAY 13, 2024

territory) If your company meets the SBA’s definition of a small business, many government programs offer resources and local assistance for you to turn your dreams into reality. Do your research If you don’t do basic market research before you launch your business, you may be down for the count before you even get started.

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