Martech

OCTOBER 10, 2023

The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Here are some other benefits: Improved efficiency. Enhanced accountability.

Customer Satisfaction 113

Customer Satisfaction Enterprise Management Work Management Multi-Channel 113

Zoominfo

FEBRUARY 23, 2023

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

The Forward Observer

MARCH 8, 2024

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts.

Social Media 158

Social Media Resource Management Organization Social Marketing 158

Contently

JANUARY 3, 2023

It is creating new content at a rapid pace, not just consuming and processing existing content. For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. So how is AI being governed? Establish a robust fact-checking process.

Marketing AI 186

Marketing AI Guidelines Ethics Generation 186

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Removing data silos helps ensure that teams can access the metrics that matter for them, and leaders can see how everyone’s efforts line up with broader initiatives.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Valasys

JANUARY 18, 2023

Business process automation is one of the most effective methods for reaching such a degree of efficiency. Saving time compared to manually conducting specific business operations is one of the significant benefits of business process automation. Robotic Process Automation For Risk And Compliance. Enhancement Of Productivity.

Process 40

Process Automation Business Paid Search Agency 40

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Marketing AI 71

Marketing AI Work Management Product Marketing Management 71

Martech

DECEMBER 18, 2023

Talk about it often and ensure leaders know your process to achieve this. How did your integration effort help the last marketing campaign? Data governance is the data police — why do we need it? Data governance should provide guidelines for who owns certain datasets and who is responsible for access, use and quality.

Planning 140

Planning Marketing AI Customer Surveys Guidelines 140

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Martech

JANUARY 22, 2024

banks and federal, state and local governments, have crated difficulties for Black people in getting mortgages since at least 1936. When you write an AI algorithm it’s not going to do one-time processing,” said Shakti. “It’s It’s about fixing the culture and the governance and the accountability,” said Shakti. “In

Marketing AI 105

Marketing AI Ethics Ideal Customer Profiles Profiling 105

chiefmartech

APRIL 16, 2020

One set of findings was particularly interesting to me — shown in the chart above — were the actions that digital transformation leaders (in contrast to laggards in their survey sample) take with processes and tools. The two I’ve highlighted: 61% implement digital tools to make information more accessible across the organization.

Digital Transformation 91

Digital Transformation Work Management Marketing Management Process 91

Salesforce Marketing Cloud

APRIL 24, 2024

Often, this process entails some form of data transformation called extract-transform-load (ETL). On the other hand, modern data warehouses like Snowflake can handle almost any type of data, process it quickly, and are easier to use. This process is sometimes called data sharing. But it has its challenges.

Enterprise Management 124

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 124

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Identify the specific use cases you are trying to solve and see how AI can help meet those requirements. Look for processes that can be streamlined to be efficient. Where is the data sent to?

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Spiralytics

NOVEMBER 7, 2022

Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. This article will discuss some tips for effectively using social media in government applications.

Social Media 118

Social Media Tips Media Privacy 118

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? The visualization helps strategists find hidden patterns, trends and correlations. AI insights are the knowledge and understanding gained by analyzing complex datasets using AI.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands. Algorithms.

Marketing AI 109

Marketing AI Planning Work Management Paid Search Agency 109

Hinge Marketing

NOVEMBER 9, 2022

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Governance. Tracking operational performance data quantifies the impact of AI, informs strategic decisions and helps make the case for future AI investments. Optimizing assets for different platforms.

Marketing AI 110

Marketing AI Digital Asset Management Enterprise Management Work Management 110

Martech

APRIL 9, 2024

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. The role of metadata in digital asset management DAM is more than a technology; it is a people- and process-driven experience. Engage users regularly to optimize your DAM search process.

Digital Asset Management 89

Digital Asset Management Industry CMS Transparency Work Management 89

Salesforce Marketing Cloud

OCTOBER 23, 2023

What are the critical actions you can take to help guide AI transformation in your organization? Think beyond product, and consider how AI can be leveraged to improve your processes and organizational effectiveness. We can implement AI to help automate and achieve scale on business processes. The potential is immense.

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Martech

SEPTEMBER 22, 2023

Infusing genAI capabilities will impact multiple campaign processes, including marketing and sales alignment, field marketing and reporting/analytics. But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. But teams had to make a choice.

Digital Asset Management 112

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 112

SmartBrief - Marketing

JANUARY 22, 2024

Better outcomes require trust and marketer-machine collaboration Successfully implemented AI capabilities help B2B organizations understand and engage audiences like never before, answering questions about who the buyer is, what attracts and engages that buyer and how the individual buyer is connected to other members of the buying group.

Marketing AI 87

Marketing AI B2B Marketing Trends Planning 87

Zoominfo

MAY 19, 2021

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Data Governance. Data governance signifies how businesses intend to use data. Consent is an individual’s permission to process that person’s information in a specific way.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Oktopost

OCTOBER 26, 2023

Implement Stringent Approval Processes All shared content should undergo a pre-approval process that aligns seamlessly with the institution’s overarching brand identity and values. Most importantly, it also helps your institution stay compliant with industry regulations.

Marketing Management 126

Marketing Management Service B2B Thought Leadership Thought Leadership 126

Sprout Social

FEBRUARY 21, 2022

Let’s state the obvious: Social media governance is not the sexy side of social. At its core, social media governance equates to one thing: eliminating risk. You tackle these by putting proper processes and procedures in place and managing your social media accounts in a centralized manner. And there are a lot of risks.

Social Media 121

Social Media Media Budget Programs Rules 121

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? AI for IT: 3 launches you can use Let’s take a look at how these new AI launches, all announced at Dreamforce 2023, are helping IT teams get more done – and how you can, too!

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Salesforce Marketing Cloud

DECEMBER 7, 2023

With the rise of AI , everyone has seen how businesses can use AI to simplify and improve their processes. Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust. Agile governance: Implement AI in the governance structure.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Martech

JANUARY 30, 2024

With so many different organizations collecting and processing data, it’s important to have user protections in place, but what does that actually mean for both businesses and consumers? The data is processed to optimize the operations, help make smarter decisions and run successful marketing campaigns. More technology.

Privacy 97

Privacy Ad Building Work Management Marketing Management 97

Salesforce Marketing Cloud

JANUARY 2, 2024

So, before we help you build the roadmaps for your AI journeys, step one is finding what fits your goals. Don ’ t go it alone — we can help Salesforce Professional Services offers teams of trusted advisors providing specialized solutions for businesses in need. Who are you sharing it with?” This is the heart of data-sharing policies.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Oktopost

FEBRUARY 12, 2024

With much of the industry relying more today on social media to communicate and engage with customers, there also comes an increase in associated risks and challenges that require compliance with many regulations governing their outbound communications. However, while Oktopost archives content, it is not a dedicated risk management solution.

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

Top Rank Marketing

OCTOBER 19, 2023

“Digital governance nirvana” might be a dream for some, but the goal for content marketing should be clear: connect content across the user’s journey. In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge.

ROI 137

ROI B2B Work Management Guidelines 137

Martech

DECEMBER 22, 2022

Would that information be valuable to security application providers, security officers, the government or the private industry? This calculator was developed by the Financial Times and helps you to understand how valuable the information is that you possess. To help foster better relationships with your partners?

Lead Scoring 110

Lead Scoring Lead Ranking Tips Work Management 110

Salesforce Marketing Cloud

MARCH 9, 2022

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Martech

FEBRUARY 1, 2024

This added confidence is likely to help grow the ad business, and maybe even contribute to building more trust with consumers down the road. The platform focuses on data privacy practices and state laws governing them. Business email address Subscribe Processing. IAB Diligence Platform. Get MarTech! In your inbox.

Privacy 104

Privacy Tools Advertising Agencies Vendors 104

Salesforce Marketing Cloud

JANUARY 26, 2022

The pandemic has caused a massive overhaul of government services — which could be beneficial for Gen Z’s interactions with government processes. This same research shows Gen Z doesn’t believe finding government information online is easy or intuitive. Trust in government services has been a hot topic in the last year.

Lead Scoring 94

Lead Scoring Lead Ranking Work Management Digital Transformation 94

Spiralytics

JUNE 11, 2023

The potential for this technology is staggering, as governments worldwide are still determining the best laws and regulations to place for its safe usage. Ethical and Legal Concerns of Voice Cloning AI Governing bodies, businesses, and users are still working to understand all the ethical and legal concerns that an AI voice clone can bring.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Salesforce Marketing Cloud

MARCH 21, 2022

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Notably, trust in government increases when digital experiences meet their expectations.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98