Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

Google 202

Google User-Generated Content Intent Search Marketing 202

Search Engine Journal

APRIL 13, 2023

Google's updated guidance announces they changed what will trigger video thumbnails to appear in the SERPs The post Google Reduces What Triggers Video Thumbnails In The SERPs appeared first on Search Engine Journal.

SERP 103

SERP Google Video Marketing SEO 103

Search Engine Journal

SEPTEMBER 24, 2021

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. The post Google Working on Indexing Instagram & TikTok Videos appeared first on Search Engine Journal.

Google 145

Google Video Marketing Content SEO 145

Goodish Agency

NOVEMBER 22, 2023

When adding a YouTube video to your website, it's important to include a specific attribute in the iframe code: enablejsapi="true.

Video Marketing 97

Video Marketing Marketing Websites Analytics Google 97

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. And when there are more than 244 million digital video viewers in the U.S. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. But that’s not what makes a great video. Second, YouTube is part of Google Search.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Search Engine Journal

MAY 23, 2022

Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. The post Google Unveils New Ads Manager Tools For Video Ads appeared first on Search Engine Journal.

Ads 114

Ads Video Marketing Google Tools 114

Search Engine Journal

FEBRUARY 1, 2023

Google's updated Search Console Video indexing report now includes daily video impressions and a sitemap filter feature. The post Google Updates Search Console Video Indexing Report appeared first on Search Engine Journal.

Video Marketing 85

Video Marketing Google Impressions Features 85

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. Get MarTech! Get MarTech! In your inbox.

Youtube 130

Youtube Optimization Ads Google 130

Search Engine Journal

NOVEMBER 29, 2021

Use these video marketing tips and step-by-step instructions to get your Google Business Profile video strategy off to a running start. The post Forget TikTok: Learn To Master Video For Google Business Profiles appeared first on Search Engine Journal.

Profiling 139

Profiling Video Marketing Google Business 139

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. GA4, short for Google Analytics 4, is Google’s analytics platform. Whether you’ve been using Google’s analytics tools for B2B marketing in the past or just beginning to look into your options, it’s not too late to get on board and benefit from the significant upgrades GA4 offers.

Marketing Analytics Tools 208

Marketing Analytics Tools Analytics Google Marketing Automation Services 208

Search Engine Journal

SEPTEMBER 16, 2022

Successfully verify your Profile with video on Google Business Profile. The post Google Business Profile Video Verification Best Practices appeared first on Search Engine Journal. Leave no room for doubt when it comes to proving that your business truly exists.

Profiling 95

Profiling Practices Google Video Marketing 95

Search Engine Journal

JULY 11, 2022

Google is adding a new report to Search Console that will help you understand how your videos are performing in search results. The post Google Search Console Video Indexing Report Now Available appeared first on Search Engine Journal.

Google 105

Google Video Marketing Ads Tools 105

Search Engine Journal

NOVEMBER 3, 2021

Updated Google Best Practices shows how to get "maximum exposure" from hosting or embedding videos The post New Google Best Practice For Embedded Videos appeared first on Search Engine Journal.

Practices 115

Practices Google Video Marketing Best Practices 115

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Search Engine Journal

DECEMBER 20, 2022

Google is rolling out brand new search technology in India, one of the search company's biggest markets, including bilingual search results and in-video search. The post Google Debuts New Search Technology, Including In-Video Search appeared first on Search Engine Journal.

Google 92

Google Video Marketing Search Marketing Paid Search Agency 92

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 112

Cost Per Click Google Optimization CPC 112

Search Engine Journal

OCTOBER 20, 2022

To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The post Google Ads Rolls Out 5 New Video Ad Templates appeared first on Search Engine Journal.

Template 87

Template Ads Video Marketing Google 87

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Video Campaigns : Lead forms, currently in beta, appear only on Android mobile devices.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Video Campaigns : Lead forms, currently in beta, appear only on Android mobile devices.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. What is Demand Gen? Engaging new audiences.

Cost per Acquisition 120

Cost per Acquisition Demand Ads Google 120

Marketing Insider Group

MARCH 1, 2021

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Create a Google My Business (GMB) Listing.

Google 326

Google Mobile Advertising Business Work Management 326

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Search Engine Journal

JULY 19, 2021

Google has a new way to optimize videos for search results when they’re published on a creator’s own website rather than YouTube. The post Google Launches New Way to Optimize Videos For Search appeared first on Search Engine Journal.

Optimization 116

Optimization Google Video Marketing Youtube 116

Search Engine Journal

OCTOBER 24, 2022

Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The post Google Adds Music Genres As Placement Option For Video Ads appeared first on Search Engine Journal.

Video Marketing 80

Video Marketing Google Ads Youtube 80

Search Engine Journal

DECEMBER 1, 2022

Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. The post Google Updates Display & Video 360 Account Level Suspension Policies appeared first on Search Engine Journal. Read on to explore the updates.

Display 80

Display Google Video Marketing Ads 80

Search Engine Journal

MAY 6, 2022

Google announced that it is deprecating several image and video sitemap tags and attributes. The post Google Deprecates Some Image and Video Sitemap Extensions appeared first on Search Engine Journal.

Google 88

Google Video Marketing Tagging SEO 88

Search Engine Journal

MARCH 10, 2022

Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. The post Google May Surface More Short-Form Video In Search Results appeared first on Search Engine Journal.

Google 104

Google Video Marketing SEO 104

Search Engine Journal

JUNE 7, 2021

Google’s video SEO best practices document has been updated with a section on how to optimize mature content for SafeSearch. The post Google Updates Video SEO Best Practices appeared first on Search Engine Journal.

Practices 98

Practices SEO Video Marketing Google 98

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Martech

SEPTEMBER 7, 2023

Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. This video content was synthetically generated.” A Google spokesperson told the BBC that the move was in response to “the growing prevalence of tools that produce synthetic content”. ” Why we care.

Marketing AI 124

Marketing AI Paid Search Agency Google Ads 124

Search Engine Journal

MAY 12, 2022

At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos. The post Google I/O Search Console Update: New Report For Indexed Videos appeared first on Search Engine Journal.

Video Marketing 109

Video Marketing Google Conference Companies 109

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. We have out-of-the-box solutions for Google’s structured data integration , including paywall data, FAQs , videos, author structured data, and so on.

Google 103

Google Keywords FAQ Custom Publishing 103

Search Engine Journal

AUGUST 23, 2022

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention. The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on Search Engine Journal.

Display 77

Display Google Video Marketing Advertisements 77

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. You could create a blog post for your website, repurpose that post into an organic video , and then post a backlinked blurb on social media. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

Intent 194

Intent Optimization Google SERP 194