Vidyard

OCTOBER 27, 2019

The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko. But you don’t have to take their word for it. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 16, 2019

Some royalty free music sites like Bedtracks make this easy: You can upload a song and it’ll find similar-sounding ones. You can find composers by Googling “corporate video composer” in your area or looking through the “Artist” section of most music libraries. Google ‘royalty free music’ or visit a site on the list below.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Vidyard

APRIL 3, 2019

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” If existing customers will find it by searching, “How to do X” in Google, let it be known what your channel is for. without irony. Skip this step.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Vidyard

JUNE 7, 2021

Top Sites for Royalty Free Background Music for Video 4.1 Some royalty-free music sites like Bedtracks make this easy: You can upload a song and it’ll find similar-sounding ones. You can find composers by Googling “corporate video composer” in your area or looking through the “Artist” section of most music libraries. Bensound 4.8

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Vidyard

OCTOBER 8, 2020

In this post, we’ll cover why you might want to consider adding video to your website, how to do it, where to use them, best practices for doing it well, and some examples of brand sites that have used it effectively. Keep people on your site —the average internet user spends 88% more time on a site that contains video ( Mist Media ).

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

OCTOBER 27, 2019

The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko. But you don’t have to take their word for it. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

OCTOBER 25, 2017

Rank video answers on Google’s search results. If not, you’ll need to create this functionality on your site. Organize them by topic and optimize them for SEO with accurate metadata so customers find them on Google before they find your contact information. The Passive Strategy: On-Demand Videos.

Video Marketing 91

Video Marketing Customer Satisfaction FAQ Youtube 91

Vidyard

JANUARY 17, 2017

Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses. Not a Salesforce user?

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

JUNE 4, 2015

That’s because the number of paths that visitors can take throughout your site is a phenomenally large number. That being said, tools like Google Analytics or other web analytics platforms like KissMetrics can help you start to map out current visitor behavior. the path that visitors who convert on your site follow.

Video Marketing 50

Video Marketing Planning Marketing Websites Marketing Analytics Tools 50

Vidyard

MAY 18, 2017

First and foremost is using video across your site to drive better SEO results. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content. So somebody’s come to your site, they fill out a form to do something.

Sales Qualified Leads 63

Sales Qualified Leads Lead Ranking Lead Scoring Video Marketing 63

Vidyard

NOVEMBER 13, 2017

Forcing your VIP leads—that your sales team is dying to talk to— to wait for follow-up calls or emails when they’re already live on your site and ready to talk is…ludicrous! When they do end up on your website, you don’t want to give them the experience of any other visitor to your site.

Account Based Marketing 60

Account Based Marketing ABM Video Marketing Campaigns 60

Vidyard

AUGUST 7, 2013

SEO is a bit of a tricky animal and indexation by way of a sitemap submitted to Google can take a bit of time. With that said, Google recommends you prepare both a video sitemap and videoObject markup to make sure you’ve got your bases covered. There is another way to get google to index video content on your site.

Video Marketing 57

Video Marketing Optimization Tagging Eye-Tracking 57

Vidyard

MARCH 12, 2020

Google Suite for Remote Access and Collaboration 7.2 On-Site Workers: Employees who always come into the business’ physical location to do their work. Wherever possible, treat a mixed group of on-site and offsite people in a meeting as though all are remote, especially in cases where remote attendees outnumber on-site attendees.

Work Management 65

Work Management Tips Marketing Management Paid Search Agency 65

Vidyard

OCTOBER 8, 2020

In this post, we’ll cover why you might want to consider adding video to your website, how to do it, where to use them, best practices for doing it well, and some examples of brand sites that have used it effectively. Popular free options include sites like YouTube and Vimeo. Use this free Google tool to check your page speed.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

MARCH 12, 2015

Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. But Google’s said the word, so now it’s written in stone. Exit your site. They’re also researching in similar ways, much to our … erm, hesitation.

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Vidyard

JANUARY 17, 2017

Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses. Not a Salesforce user?

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Vidyard

FEBRUARY 1, 2018

According to Google, almost 50% of internet users look for videos related to products or services before visiting a site/store, and by 2019, 80% of the world’s internet traffic will be video. How do they cut through the noise of all the other offers out there to prove that “it” exists? With Video!

Video Marketing 85

Video Marketing Product Guerilla Marketing Budget Programs 85

Vidyard

JANUARY 25, 2018

You are not allowed to republish your guest post to your company blog, Medium, LinkedIn, Facebook, or any other sites once published on the Vidyard blog due to the risk of a Google duplicate content penalty. You are allowed to share the link to your post. Thank you for your interest in being a guest blogger.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Vidyard

JUNE 22, 2015

Yes, it’s about being found, but it’s also about being being chosen, and then keeping the interest of those who picked you so they don’t bounce back to Google and try again. Choose 5 to 6 keywords using the Google AdWords tool to improve opportunities for your video content to be ranked highly.

SEO 51

SEO Video Marketing Tips Youtube 51

Vidyard

AUGUST 30, 2016

While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly. The truth is, adding a video to your website actually makes a first page Google result 50x more likely. Rank higher in search.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

SEPTEMBER 16, 2016

As we can see from Google Analytics, Filming Outside the Studio yet again topped the list, and had a really high average time-on-site as well. It looks like 60% drop-off happens around a minute and ten seconds into the videos, so from now on I will strive to keep these around that long.

Video Marketing 50

Video Marketing Marketing Analytics Tools Paid Search Agency Advertising Agencies 50

Vidyard

MARCH 5, 2014

Videos embedded on your site can help increase conversion by 80%, and Google recognizes pages where a click leads to longer time spent on a page. By using strong quotations from the video you’re cleverly repurposing your content for not only a highly visual site like Pinterest, but also for use on your blog.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Vidyard

FEBRUARY 12, 2015

There are an insane number of videos on that site, so how do you get people to check out yours? All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords Let’s backtrack a little bit now. YouTube uses Google AdWords to help you promote your content. But then what?

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

APRIL 1, 2014

Not only does the video encourage viewers to engage with the #WestJetMetric hashtag, but the company has a dedicated landing page on their site to announce the news, and travellers can use the promotion code LOL12 to, “save 20% on flights to Canadian, U.S.,

Video Marketing 50

Video Marketing Brand Identity Branding Sample 50

Vidyard

OCTOBER 27, 2019

You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. Google increasingly includes videos in search results—even when searches don’t explicitly request video. video SEO)?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

SEPTEMBER 19, 2014

Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. From unique visitor counts, referrals and bounce rates, these are all important puzzle pieces for understanding your site’s strengths and weaknesses (and learning where there are more opportunities to convert).

Analytics 51

Analytics Video Marketing API Marketing Analytics Tools 51

Vidyard

NOVEMBER 21, 2013

YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google. You want to point people back to your site where they can consume more of your content and encounter clear options to convert. YouTube Matters This post isn’t a bash on YouTube – far from it.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing & Strategy 50

Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. Google increasingly includes videos in search results—even when searches don’t explicitly request video.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

AUGUST 11, 2014

One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. While the keywords in the latter could reflect several different TV shows, Google took what it understood to be a recent pop culture phenomenon as the most likely answer to the question.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

Vidyard

DECEMBER 23, 2020

YouTube is a social media site that helps viewers discover videos. So, despite tens of thousands of Google searches, the question isn’t “Should I use Vidyard or YouTube?”, Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things.

Youtube 65

Youtube Business Best Practices Lead Ranking 65

Vidyard

JULY 7, 2014

In other words, if I ended up watching the pre-roll add long past the intro and clicked on the call to action (which I did), Wishpond could be sure that I was a prospect worth following up with, especially if I ended up back on their site where brands have the opportunity to track activity and video engagement data.

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Vidyard

JUNE 8, 2017

Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular. Use short-form teasers to encourage people to visit your site to engage with longer, more premium content.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Vidyard

MARCH 6, 2015

What’s the point of getting people to your site and having them enjoy your video if nothing comes after that? You can drive people to your landing page through a variety of ways, but don’t forget to submit your video site maps to Google. And by “the beginning”, I really mean the beginning.

Landing Pages 51

Landing Pages Video Marketing Optimization Buzz 51

Vidyard

JUNE 24, 2014

Because each video acts as a new, individual webpage on your site, this ultimately supplies more content for search engines like Google to index, and your search rank will benefit from the videos as they are viewed, shared, and searched for. What kind of video hub would you set up on your site?

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Vidyard

MARCH 22, 2016

A staggering amount of the population uses Google for search, and showing up against strategic keywords can be an extremely efficient strategy for acquiring new customers. Also, since videos from YouTube are embedded all over the web, there is a chance that your ad will show up on a niche site that is highly relevant to your market.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Vidyard

NOVEMBER 10, 2014

Another great example of this is Google – their “ Behind the Scenes with the Doodle Team ” answers a question almost anyone who visits Google has asked at least once – “Who made today’s Google Doodle? It’s great!” Annnnd… Cut.

Video Marketing 51

Video Marketing High Quality Lead Internet Marketing Comparison 51

Vidyard

JANUARY 17, 2013

Successful viewings often display ads or related content, sucking your audience away from your site. Google (for obvious reasons) works very tightly with YouTube, optimizing it’s search algorithms for YouTube content and displaying relevant results in search. Don’t believe us?

Youtube 51

Youtube Tagging Demographics Display 51