KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Google Display Network Pitfalls. You will potentially find yourself on controversial sites that many brands do not want to be associated with.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

NOVEMBER 28, 2017

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. While A/B testing for landing pages isn’t a new concept, Google created a free way to do so by launching Google Optimize earlier this year. Install the Google Optimize Chrome Extension.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. eCommerce sites especially can find the benefit in taking the opportunity to list specific brands, models, unit numbers, or specific products. Final Thoughts.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

NOVEMBER 29, 2016

As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. Much like an update to the host’s facial functions, like raising eyebrows, can affect a conversation, Google updates do to our job as SEO professionals.

Google 120

Google SERP Correlation CAN-SPAM 120

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . According to Google: .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

KoMarketing Associates

JULY 22, 2016

For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. This will force Google Analytics to track these visitors as Direct traffic and obscure the issue that you have gaps in your tracking code deployment. Improve Data Accuracy.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. This will force Google Analytics to track these visitors as Direct traffic and obscure the issue that you have gaps in your tracking code deployment. Improve Data Accuracy.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

JANUARY 9, 2014

. ” The discussion begs the question: Does linking out to “credible” third-party sites positively boost SEO performance? No doubt inbound links from external sites can have SEO benefit, but would Google look at just your external links as a mechanism for boosting search relevance as well?

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. For example, a first-time user visits your site and in UA they’re called a New User while in GA4 they’re called a First Visit. Now they may be identified under a different name.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Unique site visitors. Organic search traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. For businesses with substantial paid search budgets, Google AdWords allows for monthly invoicing. Fees and Payment.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

MARCH 3, 2016

On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. The sidebar is now reserved for only the Google Knowledge Graph and Product Listing Ads. SEO Implications. Conclusion.

Paid Search Agency 120

Paid Search Agency Cost Per Click Advertisements Advertising 120

KoMarketing Associates

JULY 25, 2012

Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google. A decreasing line shows a potential problem with a site that is preventing it from being indexed.

Features 120

Features Google Tools Transparency 120

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions. What are Custom Reports?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. Most of the immediate flaws have since been addressed, including the ability to add multiple page managers and verification with site and organization.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

NOVEMBER 24, 2020

Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3. Google organic search visits to company websites continue to increase in general, according to the report. Data suggests that these types of visits increased 28% year-over-year in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JUNE 27, 2013

Image and Product Ads are great for B2B marketers that offer direct sales on their sites. Your products will be listed on Google Shopping as well as through selected search queries. The Google+ Extension. B2B Google AdWords Search Engine Advertising' Ensure Visibility. Use Enhanced Campaigns (+1 your Ads). Conclusion.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Site Navigational Architecture. How often do you review brand-based keyword search performance? Knowledge Graph Listing.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

MARCH 29, 2018

Moz Open Site Explorer. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data. Determine overall site health and prioritize technical updates.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

APRIL 3, 2018

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. This is Google’s search performance reporting.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

JULY 25, 2008

As you know by now, Google has decided to merge its Placement Targeting (henceforth: Placements) into the normal campaign management taxonomy. Your Placement Campaign also counted against the Google imposed limit of 20 active campaigns. Google finally straightened this out and put all our contextual advertising in the same place.

Google 120

Google PPC Comparison Advertisements 120

KoMarketing Associates

MARCH 22, 2018

It is available on both Google and Bing. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. DSA, on the other hand, is a great way to capture long tail and specific queries, especially for large inventory ecommerce sites with hundreds (or thousands) of product SKUs.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? For much of the world, it’s a must-have (free!)

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

NOVEMBER 18, 2020

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Whether it’s completely changing the messaging of a campaign, or simply figuring out how to work from home, the challenges have been real.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

SEPTEMBER 14, 2017

Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website. Host Your Site in China. There are two key reasons: First, the Great Firewall of China has a significant impact on the Chinese user experience of your site.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Organizational Business Listings. Contributed Community Activity.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

FEBRUARY 5, 2019

On the most basic level, it’s the results that are showing up on Google. Google’s search algorithm is constantly evolving. In fact, Google updates its algorithm hundreds of times each year. Site Links. Google Ads (Paid Results). Google answers question by pulling information from a page. Featured Snippet.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

APRIL 9, 2019

Google Trends. You can discover new keywords with Google Trends, but that’s not the most interesting thing about it. Google Trends can help you find which locations to target for your lead generation ads. Google Trends will also show you which terms people use in those states. The Google Search Terms Report.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JULY 31, 2018

The biggest review websites where profiles or pages should absolutely be claimed by every B2B company are: Google Business Page is connected to Google+ and also pulls in reviews from its own platform and other places (like TripAdvisor). Bing Places is similar to Google, but for the Bing search engine.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182